7 Benefits Of Building A Multilingual Marketplace Website In India

Want to grow the reach of your enterprise marketplace to customers across India? 

Looking for something simple that can help you connect with your diverse audience base? 

What if we say, one single change can connect your brand with your clients like none of your competitors can?

Not sure what?

Well, well, we are talking about a multilingual marketplace website. 

Not sure how this simple addition of multiple languages will benefit your enterprise business?

To help you understand its importance better, here are some multilingual ecommerce trends:

• ~2.4x growth expected in the number of ecommerce users in India from 2021 to 2027
• 68% of the buyers prefer to interact with businesses in their native language 
• 64% of the people are willing to invest more just to get products or services offered in the native language
• 75% of customers would like to buy from enterprise marketplace selling in their native language
• 43.63% of the total population in India speaks Hindi, followed by Bengali and Marathi

Source: Statista, Internet World Stats

Convinced how going multilingual can help you achieve better conversions and higher ROI? You can easily tap into the new markets in India and build a loyal customer base with your multilingual enterprise marketplace. With a marketplace that communicates in multiple languages, you open your brand to business opportunities in the global markets as well. All you need is an ecommerce solution provider that can help you either build a multilingual marketplace or convert your marketplace website into multiple languages with its powerful features. 

Why should enterprises go for a multilingual marketplace website in India 

The Indian ecommerce industry is booming with sellers and brands today. There are more than 19,000 ecommerce companies in India and it’s tough to cut through the clutter. But, with the right technology at hand and the right marketing strategy in mind, you can create your own space in the Indian ecommerce world. 

Let us look at 7 reasons why building a multilingual marketplace website is good for businesses:

1. Widens customer base

Did you know that over 38% of the internet users in India browse the websites in Hindi, 5% in Kannada and 27% users in English? Yes, you can tap into the different language groups of customers by offering multiple languages on your enterprise marketplace website. The more languages you offer to your audience, the more at ease they feel making a purchase, thus increasing your customer base manifold. 

2. Generates customer confidence

Are you a customer-centric brand? Let’s find out. 

Do you show content to your customers in multiple local languages? If yes, you are sorted. And if not, now is the time you reconsider the decision. When you offer a multilingual marketplace to your customers, you make them feel connected to your brand and to the products and services you offer. While spending time on your enterprise marketplace website, your customers trust you as a seller and by word of mouth promotions bring in more buyers to your business. 

Doesn’t that sound like an interesting way to increase your customer base? It sure is.

3. Enables informed checkouts 

Lack of complete product details is one of the biggest reasons behind cart abandonment in India. Customers love to understand and evaluate the product before making their buying decisions. And to be able to evaluate their intended purchase on your enterprise marketplace platform, buyers need to have images from various angles, 360-degree product view, videos, complete product descriptions etc.

But what happens when you provide all the detailed information in a language that is foreign to your customer? You find yourself looking at abandoned carts again. Here comes to your rescue a multilingual marketplace website, where you can cater to customers speaking a multitude of languages. You can offer your marketplace website content, information on products and services, checkout processes, etc in the language of your customer’s choice. 

4. Boosts order volume 

It is a common behaviour that people tend to buy more when they find products and services being offered in their native language. Well, why not capitalize on this very known fact? 

When you offer the ease of shopping to your customers, meaning access to content and information in multiple languages, they tend to buy more often. With a multilingual website, you offer your customers the goodness and convenience of online shopping in their native language. An informed decision leads to an increase in order frequency. 

5. Reduces returns and refunds

A quarter of all consumers return between 5% and 15% of the items they buy online. How do you ensure less returns and refunds for your enterprise business? 

Have you thought about making your customers understand the product better? A customer who has understood the product and features well is less likely to make a return as opposed to a customer who had difficulty in understanding the product description. Now the question here is - how to ensure your customers are able to apprehend your product well? 

The answer is simple, make your enterprise marketplace website easily readable and understandable. Offer your content in multiple languages and watch your returns and refunds minimize. 

6. Offers an Indian outlook

Ecommerce has today spread its wings in tier II and tier III cities in India, where people are increasingly involved in online shopping. By offering multiple languages on your website, you put out an impression that you are a customer centric enterprise looking out for their customers. 

However, the small town people are not very fluent with the English language which is offered by most and all brands. When you offer a multilingual website that reflects an Indian outlook, the customers feel closer to their home and culture. By putting them first, you can tap the Indian customer base with much ease.

7. Helps rank high on SERPs 

The search engines look for relevance and context of the content you put on your enterprise marketplace platform. The tried and tested cheat codes of all time to rank higher on the SERPs is to create content in multiple languages. Much to your surprise, even the same content, just in a different language can help you yeild better results on the SERPs. 

It's time you create a multilingual website and get better SEO results whilst you also cater to your customer’s needs and demands. 

How does StoreHippo help build a multilingual website in India?

Building a multilingual website for your enterprise business is not really an uphill task with StoreHippo. It offers powerful features that make it easy to convert the website into a multilingual marketplace website. With its easy-to-use multilingual solutions, you can translate your enterprise marketplace website into 100+ different languages including RTL languages like Urdu, Hebrew etc. You can also automate the translation process and create a multilingual website in just a few clicks. StoreHippo allows you to improve your mobile app conversions by supporting the user's native language in the app as well. 

Conclusion

It is no doubt that reaching the far-flung markets has been easier than ever with such comprehensive solutions right at your fingertips. You can explore the diverse domestic ecommerce markets with a multilingual website and connect to local buyers and sellers. 

StoreHippo’s comprehensive solution facilitates online selling in multiple languages without the need of any additional apps or plugins. You do not have to face the technical glitches and hassles of bug fixing on your enterprise marketplace website and start selling in multiple languages in no time.  

Are you ready to take your enterprise marketplace to the corners in India and achieve better conversions? Explore the StoreHippo multilingual marketplace builder by starting your 14-day free trial now.