7 benefits of migrating your B2B2C ecommerce enterprise to StoreHippo

Enterprise businesses are discovering and applying innovative ways to take the hybrid ecommerce route.

Wonder why? 

Well with the current market scenario and the tectonic shifts in the ecommerce industry, you do need business models that work better than B2B or B2C, right?

And what better than both models combined together to form a new hybrid model? 

And the innovative B2B2C ecommerce is just that! 

To beat your competition and surge ahead with the B2B2C business model your business requires the best enterprise ecommerce platform.

The reason?

Simply for the right set of features and tools that will help you ace the B2B2C game. 

The B2B2C Landscape: Market Trends and Why Your Business Needs a Robust Ecommerce Platform

Before we move ahead, let us first check how the business-to-business-to-consumer model is shaping up the ecommerce world.

• $1.7 trillion will be the global B2B2C market size by 2025
• 42% growth in B2B2C market size from 2021 to 2025
• 25% faster growth of B2B2C sales than traditional B2B sales
• 14.6% CAGR of the B2B2C market for 2021-2025

Source: Forrester Research, MarketsandMarkets

B2B2C Explained

Business-to-business-to-consumer model is a setup where a parent business comes in collaboration with a few other businesses to sell products and services to the end consumers. As you create a B2B2C ecommerce platform for your enterprise brand, you can cater to two diverse sets of audiences - other businesses and end customers through the other businesses. 

Wonder how all parties involved benefit from the given business model? 

The parent brand sells its partners products and services to the end customers and benefits from its profit margin. The partner business benefits from the parent brand’s goodwill, tech infrastructure, and the additional support offered by the parent brand like marketing, supply chain, branding, etc.

Challenges of a B2B2C business model 

If you think the B2B2C model can be implemented with zero challenges, you are all in for a surprise. As rosy as it sounds, the given ecommerce model can be no less than a challenge. However, all these challenges can be overcome with the best enterprise ecommerce platform at your disposal. 

Let us look at the challenges of implementing the B2B2C business model for your enterprise brand:

• Finding the right technology solution to handle the unique requirements of both B2B and B2C models 
• Running and managing complex business operations like multiple partners, vast product catalogs, high-volume orders, etc
• Quickly change the existing backend and frontend when required by the business 
• Creating customized buyer journeys for a diverse audience group to keep them hooked to your enterprise brand
• Seamless integration with third-party apps and tools to manage complex multi-level business requirements 
• Implement personalization on your B2B2C ecommerce platform at multiple levels of operations 
• Scaling on multiple fronts like adding new vendors, scaling the product lines, etc as the demand grows

With so many challenges on your way, how do you plan the road ahead? 

Is your marketplace equipped enough to handle the B2B2C business needs and help overcome the challenges?

If not, you can always opt for ecommerce migration for your business. 

Wondering if that is a safe option to consider. 

Why is StoreHippo the right fit for your B2B2C ecommerce business

StoreHippo, the best ecommerce platform comes with plug-and-play solutions for fast-growing enterprise businesses like yours. Even if you already use legacy software like Shopify, Magento, WooCommerce, or any other ecommerce platform, you can seamlessly migrate your B2B2C enterprise ecommerce brand to StoreHippo. 

StoreHippo offers channel migration solutions for Shopify, Magento, and WooCommerce, designed for seamless ecommerce migration of your entire business to StoreHippo in just a few steps. 

Let us look at the benefits of migrating your B2B2C enterprise brand to StoreHippo.

Future-proof your B2B2C business

Continuous evolvement and adaptation to the changing market dynamics is the right approach to make a kill in the ecommerce industry. As your business grows and customer flow increases, you would also want to grow your business on multiple fronts, right? You might want to increase the number of products, pages, locations, vendors, etc. But how are you planning to grow your enterprise business without future-proofing your B2B2C ecommerce brand? 

When you migrate your business to StoreHippo, you get access to a secure and inherently scalable cloud infrastructure that supports your business in its growth on various fronts. With its peak load tolerance, you can scale your business to any number of users. StoreHippo’s next-generation ecommerce platform offers inherent agility and innovative solutions to stay ahead of the curve. With microservices, API-based, cloud-native, and headless architecture, you get the creative freedom to build out-of-box solutions for your B2B2C ecommerce brand. StoreHippo offers end-to-end ecommerce solutions for brands of every scale, size, and industry vertical. 

Target B2B2C customers on mobile phones 

With 60% of all e-commerce sales around the world happening on mobile phones, you CANNOT miss targeting your customers on mobile phones. As there’s a smartphone in every hand today, you have to be everywhere your customers are, irrespective of the business model or the industry you are in. What’s icing on the cake is that mobile shoppers are well known for their impulsive buying habits. 

As you opt for ecommerce migration to StoreHippo ecommerce solutions, you can leverage its mobile-first principle to quickly build Android or iOS mobile apps. With StoreHippo, you can build conversion-friendly ecommerce mobile apps directly from the admin dashboard without having to incur any additional costs. You can also convert the online stores into PWAs that look, feel, and work like mobile apps even on entry-level devices. You can also build separate mobile apps for different sub-stores and help your B2B2C partners run their business on the go with admin mobile apps.

Create an omnichannel B2B2C shopping experience

As modern buyers prefer to interact with their brands on multiple channels before making a purchase decision, you need to take your B2B2C ecommerce brand to all the channels loved by your customers. You would be surprised to know that omnichannel brands have seen 250% higher purchase frequency than single-channel brands. Wonder how to create a seamless buying journey for your B2B2C customers?

StoreHippo ecommerce platform comes with a ready-to-use omnichannel ecommerce solution that helps you to reach your customers on multiple platforms. The 300+ API points from StoreHippo help you quickly add new customer touchpoints using the same backend logic and APIs. You can offer a consistent user experience across all channels and also leverage channel-specific insights to create data-driven strategies with the best enterprise ecommerce platform, StoreHippo. 

Leverage B2B2C personalizations for better conversions

The importance of personalization to achieve better conversion rates can never be understated. As more than 60% of the customers are willing to repeat purchases from brands that offer a personalized shopping experience, you need high-level personalizations on your B2B2C ecommerce brand. However, to cater to the unique needs of diverse audiences of a B2B2C brand can be challenging without a powerful tool at hand. 

StoreHippo is built on a decoupled headless architecture solution that helps you implement multi-level personalizations in just a few easy steps. You can offer multi-level discounts with a powerful inbuilt discount engine from StoreHippo. You can customize their shipping solutions, logistics partners, digital payments etc to give an increased sense of personalization to the customers. For audiences from different locations or product needs, you can also create personalized multiple sub-stores with StoreHippo, the best enterprise ecommerce platform. 

Get the freedom to experiment with new business models

Businesses are not run on rules or established records, you need to think beyond the lines to carve a niche in the ecommerce industry. With new and dynamic solutions coming up every day, you need to design your platform that supports traditional as well as modern ways of doing business. The B2B2C enterprise ecommerce business model requires a robust ecommerce platform that offers long-term viability and has scope for experimentation. 

As you migrate your B2B2C business to StoreHippo, you can future-proof your business with its advanced ecommerce solutions. The best enterprise ecommerce platform, StoreHippo offers plug-and-play solutions for various ecommerce business models like B2B, B2C, hyperlocal, multistore, multi vendor, or any other hybrid business model. You can seamlessly position your brand for disruptive growth with StoreHippo. 

Take your B2B2C business beyond borders

Maybe not right now, but sometime in the future, you might want to take your B2B2C business beyond borders. And what happens when your ecommerce platform does not support global businesses? You are left with the option of ecommerce migration to a platform that supports global expansion. Your global clientele needs to shop in their local language and can only pay in their local currencies, implying that without global solutions, your dream to take your business beyond borders stands still. 

However, with ecommerce migration to StoreHippo, you can take your B2B2C business to the global markets with the go-global solutions. You can translate your website into 100+ different languages including right-to-left languages like Arabic and Hebrew. Your global customers can seamlessly interact with your brand by choosing the language of their choice. With 60+ pre-integrated domestic and international payment gateways, you can also offer your global customers an ease of payment. They can pay in multiple currencies with the multi-currency support from StoreHippo ecommerce solutions. For a seamless delivery of your products to global customers, StoreHippo also offers 30+ shipping solutions. You can integrate with multiple delivery partners and manage your own fleet of delivery boys with the built-in delivery management solution from StoreHippo. The best enterprise ecommerce platform, StoreHippo, also offers multi currency invoicing, a built-in tax engine, location-based pricing, etc making it seamless to expand your B2B2C business to the global markets.

Implement strategic data-driven marketing 

For a nuanced understanding of growth strategies and what works best for your B2B2C business, you need extensive reports that show a detailed insight into your business. You can only make informed business decisions when you have an accurate picture and complete visibility into key business metrics, such as sales performance, customer behavior, etc. To be able to optimize your B2B2C ecommerce business performance and drive growth, you should be able to track your key business metrics. 

With StoreHippo ecommerce solutions, you get access to powerful analytics and reporting engines. It provides detailed insights into your business like best-selling products, order summary, shipping status, return status, etc. You can also integrate with powerful analytics tools like Google Analytics or go with analytics tools of your choice. By migrating to StoreHippo, the best enterprise ecommerce platform, and with access to detailed reports you are better equipped to understand your position in the market. With insights into industry trends, you can make informed, data-driven, and strategic decisions that help you stay ahead of the competition.

Conclusion

Does your B2B2C ecommerce brand need migration? If you are unable to perform the above-mentioned operations seamlessly on your enterprise ecommerce brand, it is your cue to take the step. While ecommerce migration can seem like a daunting task to do, StoreHippo comes with channel migration solutions to help you migrate your B2B2C business from any ecommerce platform to StoreHippo. 

The next-gen ecommerce platform, StoreHippo comes with a well-designed solution that takes away the pain of migrations and aligns your B2B2C business for unprecedented growth. You can import your products, vendors, orders, customers, etc to StoreHippo seamlessly in just a few easy steps. 

Are you all set to migrate your B2B2C ecommerce business to the best enterprise ecommerce platform, StoreHippo? Explore your migration options by starting your own 14-day free trial now.