Does your multi vendor marketplace has a low traffic-to-conversion ratio?
Are your loyal customers not coming back for more?
Wonder if your enterprise marketplace is sending out the right messages to your buyers?
Possibly not!
And since your store design is the face of your brand, it's quite likely that your multi-vendor marketplace design needs a makeover, of course along with identifying and fixing other issues.
Just making it look pretty does not suffice.
You need to orchestrate a strategic layout that can draw the customers in.
Wonder what makes us say so?
Picture this:
When potential customers land on your multi vendor marketplace, they are not just looking at your products, but seeking an experience.
Since a cohesive and visually appealing design helps build brand recognition and fosters loyalty, to build a successful marketplace website, you need to create immersive and memorable experiences.
Don’t take our word for it. Look at the insights here to understand the importance of website design for higher conversions:
- 94% of first impressions are because of your site's web design
- 75% of website credibility comes from website design
- 89% of customers shop with a competitor after a poor user experience
- 70% of customers say that page speed affects their willingness to buy from an online retailer
- 40% of users stop interacting with a page if the images fail to load
Source: Deloitte
As customers love to shop on marketplaces that offer a seamless and smooth shopping experience combined with attractive designs, a responsive design has been paramount to the success of your multi vendor marketplace. To make your marketplace profitable, you need to create an engaging and conversion oriented website design.
Table of Contents
7 Reasons your multi vendor marketplace design needs a makeover
Wonder how to identify if your marketplace needs a design makeover? Here we bring to you 7 symptoms that indicate your enterprise marketplace needs a complete overhaul.
Low Traffic-to-Conversion Ratio
Are you facing a low traffic-to-conversion ratio on your enterprise marketplace? Despite having high traffic, are the visitors not converting? It could indicate that your website lacks an intuitive user interface. Well, customers love an aesthetically beautiful site that is appealing to their eyes. A cluttered design with too many elements, poor website designs, and a slow site speed are not the right ingredients to stand out from the crowd. A bad UI/UX that makes shopping tough on your marketplace can turn off the buyers and push them away for good. You wouldn't want that right?
StoreHippo can help you optimize the user experience and improve your conversions in just a few easy steps. Wonder how? StoreHippo multi vendor ecommerce platform helps you easily switch between different themes with a simple click and create a mix-and-match of different themes. StoreHippo uses multi-tier caching and SPA (Single Page Architecture) to build lightweight stores that load quickly. The inherently scalable ecommerce solutions from StoreHippo help you offer the same performance even during high traffic volumes or when your products, sellers, stores, etc. grow exponentially. Also, with StoreHippo, you don't have to worry about creating responsive designs. Wonder why? StoreHippo comes with 100+ device-optimized themes to help you create out-of-the-box responsive website designs. StoreHippo ecommerce platform is designed to offer a seamless UI/UX across all devices.
Poor Mobile Buying Experience
We live in a mobile-addicted world. You can seamlessly build a successful marketplace website if you are targeting your customers on their mobile devices. Since mobile shopping channels predominantly guide the buyer journeys, you need to ace the mcommerce game. A poor mobile buying experience is not going to serve you for a long time. To stay ahead of the curve and keep your cash counter ringing, you need to create tailored mobile shopping journeys for your customers.
StoreHippo ecommerce solutions are built on a mobile first approach that comes with a built-in mobile app builder and helps you create a smooth mobile experience. With StoreHippo multi vendor ecommerce platform, you can seamlessly create mobile apps right from your admin dashboard without a single line of code. As you build stores on StoreHippo, you create PWA apps which means your website functions, feels, and looks just like a mobile app when opened in any browser. Additionally, PWA stores and marketplaces also work seamlessly even on entry-level devices and slow internet connections, offering a smooth buying experience to all your customers.
High Cart Abandonment
Do you see an increase in cart abandonment rates? Well, a higher abandonment rate can be a sign of your customers finding something not to their liking on your enterprise marketplace. Wonder what that could be? Complex site navigation, poor search options, and lack of appropriate filters could be some of the many reasons. It's time you overhaul your marketplace design to reduce the number of incomplete orders on your sites. No customer likes a patchy website. A smooth flow from one page to another is what excites your customers and makes buying a quick process. A seamless buying experience with smooth navigation is said to boost customers' lifetime value.
StoreHippo multi vendor ecommerce platform helps you create an intuitive user experience with its unique set of features. StoreHippo offers peak tolerance even during seasonal peaks with 99.99% uptime. You can scale your business with StoreHippo’s inherently scalable cloud infrastructure without having to worry about site speed. You can create better navigation during checkouts with search functionality from StoreHippo. With StoreHippo, you can create simple navigation with a category hierarchy. StoreHippo also helps you to send out personalized PUSH notifications and emails about offers and discounts to recover abandoned carts.
No Personalization
Did you know that 90% of customers are willing to spend more for a personalized user experience on enterprise marketplaces? Yes, with the hyper-personalized age, you need to craft a strong personalized buyer journey that helps convert and retain buyers. Surviving the ecommerce game without personalization is unimaginable today. You can create and design a personalized buyer experience for your customers that makes them feel acknowledged and special when they come surfing your marketplace.
StoreHippo is built on a decoupled headless architecture that helps you create a personalized buyer journey and drive better sales on your marketplace. StoreHippo helps you tweak the ecommerce platform inside out and implement multi-level personalizations seamlessly. You can customize the shipping solutions, and digital payments, offer localization with multilingual content, and personalize the pricing of your products based on the audience, location, and other market dynamics. StoreHippo multi vendor ecommerce platform helps you retarget customers with personalized offers and boost your conversion rates by sending push notifications about customized deals and cross-selling offers.
Poor Product Descriptions
Have you faced an increase in returns and exchanges lately? Wonder what could be the reason behind this? Let us break it to you - lack of a clear product view and understanding. Yes, as your customers engage with your products, you need a detailed product description with multiple images and clear 360-degree videos. Having multiple user reviews and ratings on your products also add to the clear understanding of your products and instills confidence in your buyers. Wonder how to build a successful marketplace website with clear product descriptions? Let us guide you through.
StoreHippo helps you create marketplace websites that offer your customers an ease of understanding your products and making informed purchase decisions. You can add multiple high-quality product images and videos to your marketplace. With StoreHippo’s translation support of 100+ languages, you can add product descriptions in the native language of your customers. You can also change the static content in your preferred language. Your customers can add user reviews and ratings on your marketplace and you can place the top-rated products prominently on your enterprise marketplace. With StoreHippo, you can also offer a live chat to help customers connect with you for any product query.
No Buyer Segmentation
Wonder what could be the cause behind your lost sales? Well, it could be poor buyer segmentation on your marketplace. Yes, different sets of customers expect their brands to give them a unique treatment while buying online. There could be a decrease in overall orders with bad word-of-mouth publicity. And the trick to growing your business and having a continuous flow of customers lies in a solid marketing strategy with buyer segmentation.
StoreHippo helps build a successful marketplace website with its built-in reporting and analytical tools. StoreHippo is built on a decoupled headless API that helps create personalized landing pages. You can create custom forms using the built-in form builder that also helps capture rich customer data. You can analyze your customer segmentation and make data-driven website designs for your enterprise business growth. With StoreHippo solutions, you can seamlessly integrate with data tools like Google Analytics, Zoho, etc. that help you maximize your ROI by creating buyer personas based on your customers' buying habits.
Security Concerns
Well, security breaches have always been a major concern for customers while shopping online. Another reason why your marketplace needs a design overhaul is to ensure the data safety of your customers. To curb the security concerns of your customers, you can build your multi vendor marketplace with strong security features that mitigate all security risks. With multiple transactions happening on your marketplace, building a highly secure transaction process becomes imperative.
StoreHippo helps you add security elements on your marketplace website to ensure safe shopping. StoreHippo offers free SSL certificates to establish secure connections. As you create online stores with StoreHippo, you do not need to incur any extra costs to secure your sites. StoreHippo comes with built-in one-way encryption that ensures transaction security with its PCI-DSS-compliant payment gateway partners.
Conclusion
Your multi vendor marketplace needs special attention. Now that we have understood the issues, it's time to address them with a robust multi vendor ecommerce platform that helps you revamp your site seamlessly. To keep your cash counter ringing and to keep a constant flow of customers in your marketplace, you need to be able to design your marketplace with all the right features.
StoreHippo is a 360-degree ecommerce solution that helps build a successful marketplace website with conversion-oriented designs. StoreHippo comes with a rich design theme library that helps you mix and match designs to create new website themes for your enterprise marketplace. StoreHippo also offers a simple drag-and-drop feature to help you create unique and professional-looking designs without the need for coding.
Are you all set to create unique designs for your multi vendor marketplace with the SaaS-based ecommerce platform? Explore the wide range of enterprise-grade features by starting your 14-day free trial now.
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