Well, the age-old adage, “Know your customer” has never rung truer!
In the fast-paced ecommerce world, B2B marketplaces seek to forge deeper relationships with their clients.
But how do you connect with your customers?
How do you create a B2B marketplace website that is user-friendly?
Wonder what is the secret sauce for boosting B2B sales?
Table of Contents
B2B Marketplace: Ecommerce Market Trends
The business-to-business ecommerce landscape has evolved at a fast pace in recent years. With the digital shift, and with every transaction happening online, B2B businesses are no longer lagging.
Here is your proof:
- $20.4 trillion will be the market value of B2B Ecommerce by 2027
- 74% of B2B buyers prefer online buying over buying offline
- 250% increase in B2B mcommerce orders from 2020 to 2024
- 4-6 digital channels are used by wholesale buyers to finalize a purchase
- 78% of consumers said personalization made them more likely to repurchase
- 89% of B2B buyers say consistent experience across channels is essential to their loyalty
- 94% of B2B buyers source products/services on B2B online marketplaces
Source: Source: Forbes, McKinsey & Company, Digital Commerce 360
Well, the data speaks volumes. With the immense growth in the B2B ecommerce sector, you need to ace the game of customer satisfaction to build a successful B2B marketplace. Wonder how creating a user-friendly buying experience helps you boost conversions? Let’s find out.
7 Tweaks to make your B2B Marketplace more user friendly
Wonder how to attune your B2B marketplace with customer needs and turn it into a conversion magnet. Well, you do not need to go for a complete overhaul. You can tweak a few key areas that make buying simpler, faster, and more engaging. And you are sorted!
Let us learn 7 key tweaks that can make your enterprise marketplace the most loved wholesale website for your buyers:
Make Your Marketplace Easy to Use
When buying online, your B2B customers expect a B2C-like shopping experience that does not feel patchy. Yes, a seamless online buying journey is what your B2B customers fancy. Making your B2B marketplace user-friendly would mean offering easy product search and navigation. It thus becomes imperative to create a website that is attractive and optimized, so it engages, converts, and retains buyers. When you create unique designs and stay up-to-date with the evolving market conditions, your marketplace becomes a buyer magnet.
StoreHippo B2B marketplace platform offers a built-in design tool with 100+ device-optimized themes to create different designs for your wholesale marketplace. The easy-to-use drag-and-drop tool makes it easy for even novice users to create professional-looking designs. You can easily mix and match different designs to build a new one in no time. With the help of StoreHippo ecommerce solutions, you can make it easy for your buyers to wishlist their favourite products, see their past purchases, re-order, track orders, contact customer support, etc. You can create a comprehensive buying experience that is transparent and keep your B2B buyers informed and engaged right from requesting a quote to fulfiment.
When you create a B2B marketplace website with StoreHippo, you can easily arrange products under different categories and subcategories to help your B2B customers with easy product searches. StoreHippo also offers advanced search filters to help your customers with granular product searches. You can create intuitive navigation that helps buyers browse easily across the site to search for products and explore the marketplace.
Customize Your B2B Marketplace
You can reach potential clients and make your marketplace website user-friendly by tweaking it to implement personalizations. Yes, as you create a personalized B2B marketplace for your buyers, you can address the tailored needs of your customers, reach potential clients, and convert them with custom messages and personalized offers. You can offer deals and products tailored to your customer's interests, engage with them in their native language, offer a personalized price quote etc to retain customers' loyalty with personalizations. You can shorten the B2B sales cycle by offering tailored pricing to your customers based on different factors like order volume or customer loyalty.
StoreHippo helps build a successful B2B marketplace that is user-friendly with its decoupled headless architecture. StoreHippo is a SaaS-based fully hosted and managed platform, built on MACH architecture that gives inherent flexibility and control to build tailor-made solutions for the unique needs of your B2B business. You can send out personalized notifications to your customers to recover abandoned carts or to address price queries. With StoreHippo’s support for 100+ languages, you can also engage with your B2B buyers in their native language.
The built-in tiered pricing from StoreHippo, B2B marketplace platform, helps you quickly implement multi-pricing. You can quickly set up multi-level prices like volume-based, rule-based, quantity-based, or customer-specific that helps engage better and attract more B2B buyers. You can bundle different products and offer pricing discounts for larger orders bought as bundles on your marketplace. With StoreHippo’s built-in discount engine, you can also set up personalized discounts like promotions, coupons, free shipping, promo codes, etc on your marketplace. StoreHippo also offers a host of features like RFQ, differential/multi pricing, customizable forms, etc to help you offer customized pricing on your B2B marketplace.
Make Buying on Mobiles Easy
Well, with the immense growth of m-commerce even in the B2B ecommerce industry, it becomes imperative to make mobile as the primary sales channel. Do you already have a mobile-responsive site? Kudos, but it's not enough. With the help of your B2B marketplace platform, amp up your mcommerce game - create B2B mobile shopping apps. With this simple tweak, you can take your B2B brand closer to your customers and create a user-friendly set-up.
StoreHippo ecommerce solutions are built on mobile-first technology. It comes with a built-in mobile app builder to help you create multiple mobile apps seamlessly. You can leverage m-commerce to your benefit and create multiple B2B Android and iOS mobile apps right from your admin dashboard at zero additional costs and without coding. You can also convert your wholesale B2B marketplace website into PWA stores that look, feel, and work like mobile apps even on entry-level devices. With StoreHippo, you can build a B2B marketplace that offers multiple mobile solutions for different users like admin, distributors, delivery boys, etc to help them handle their business on the go.
Be Available on Multiple Channels
Customers today want to stay connected with their brands on multiple channels. Are you engaging with them on different touchpoints? If not, now is the time to drop everything you are doing and tweak your platform to build an omnichannel presence. As you engage with your customers on different channels, you can create a stronger brand presence for your distributor B2B marketplace and stay ahead of the curve. Placing “enquire now” buttons on different channels helps you boost your traffic and conversions.
StoreHippo B2B ecommerce solutions help you create an omni channel brand presence for your marketplace in just a few clicks. With the flexible ecommerce platform, StoreHippo, built on the decoupled headless architecture, you can rapidly add new customer touchpoints using the same backend logic and APIs. You can centrally control all your sales channels with a common admin dashboard from StoreHippo. You can also easily integrate with diverse software and services for each sales channel with the StoreHippo B2B marketplace platform.
Implement Self-Service for Easy Buying
Creating a user-friendly B2B marketplace entails freedom and self-service options just like B2C experiences. You can transform the way you interact with your customers, create shorter sales cycles and enhance customer satisfaction by implementing self-service options on your marketplace. Your customers can independently browse products, enquire about product pricing, etc without having to depend on sales representatives. Self-service features help you streamline the buying process and reduce administrative overhead charges.
With StoreHippo, you can build a B2B marketplace with access to a variety of tools and features to implement self service. The RFQ feature from StoreHippo helps your buyers request quotes from vendors, get pricing and approve or reject quotes independently. You can also use the 3 way admin-buyer-vendor chat solution to engage with your customers and close negotiations in real time. With StoreHippo, you can give your B2B customers enhanced control and the ability to overview through buyer dashboard, track orders, initiate returns and refunds, view order history for reordering, etc.
Offer Payment Flexibility
B2B payments are different from regular retail payments. It entails complex processes and is usually done in multiple phases like advance payment, deferred payments, installments, etc. To enable easy buying on your B2B marketplace, create a flexible payment process. Wonder how to do that? Well, you can start by offering a wide range of payment options like credit cards, bank transfers, etc, and accommodating buyer choices in B2B transactions. You can seamlessly create a user-friendly website by letting your customers choose the payment method that works best for them.
StoreHippo B2B ecommerce solutions come with 60+ pre-integrated domestic and international payment gateways. You can integrate with more than one payment gateway to create a frictionless and flexible payment process. Your B2B customers can choose to pay from their preferred payment process like COD, net banking, card payments, store wallets, etc. With StoreHippo you can create a B2B marketplace website that supports payments in multiple currencies and grow your brand in global markets as well.
Be Available for your Customers
A user-friendly marketplace provides excellent customer service along with quality products and services. Yes, you need to be available for your customers to set your B2B ecommerce brand apart from your competitors. Satisfied buyers stay loyal to your enterprise brand and help gain more visitors via word-of-mouth publicity. However, you need a robust B2B marketplace platform that helps you offer 24*7 assistance to your customers at every touchpoint.
StoreHippo ecommerce solutions help you create exceptional customer support on your marketplace. With StoreHippo, you can integrate a variety of customer support tools, live chat, and chatbots to offer multi channel support. You can customize your dashboard so that the buyers can raise a ticket and connect with you. You can send unified notifications like SMS, push, and emails to connect with buyers and offer them support wherever needed during the buying journey.
Conclusion
Simple tweaks can bring mammoth changes to your B2B marketplace. Yes, to make buying an easy-breezy task, you do not need complex features. With a comprehensive B2B marketplace platform that puts your customers first, you can create a user-friendly website for your B2B customers.
StoreHippo is an advanced B2B ecommerce platform that helps you streamline operations, and create a seamless buying journey for your buyers. As you go on to prioritize your customers at every touchpoint, you can create a B2B marketplace website that engages, attracts, and converts buyers. StoreHippo comes with 300+ features and 120+ built-in integrations to help you build a B2B marketplace that can carve a niche in the B2B ecommerce landscape.
Are you all set to build a successful B2B marketplace with simple and easy tweaks. Explore the enterprise-grade B2B features from StoreHippo by starting your 14-day free trial now.
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