Turnkey Ecommerce solutions popularly known as ecommerce platforms have brought massive opportunities to entrepreneurs who want to create online stores without incurring heavy costs on development.However, for quite a long time, there are endless wrong expectations attached to ecommerce platforms.
The reason behind businesses expecting wrongly from an ecommerce software are-
Confusing advertisements
Less knowledge about ecommerce solutions: types, benefits, pros & cons, features
Table of Contents
- 3 Types of ecommerce platforms and their corresponding benefits to businesses
- Expectations Vs Reality of Ecommerce Solutions
- 1. Ecommerce Solution is built for low-end users
- 2. Ecommerce Software isn’t secure and may harm my data
- 3. Ecomerce Platform is too restrictive with a cookie-cutter look and feel.
- 4. Ecommerce software is expensive to use for my kind of business
- 5. All Ecommerce Solution is the same
- 6. Ecommerce Solution doesn’t allow customization
- Wrapping up
3 Types of ecommerce platforms and their corresponding benefits to businesses
1. SaaS-based ecommerce
To create online stores, you don’t need developers. Technical tasks are controlled by the SaaS ecommerce software provider, letting you focus on growing sales and business. It is easy to use, low cost, secure, and supports customization. Advanced features include pre-integrated payment solutions and shipping partners, pre-designed themes, mobile-friendly stores, inbuilt marketing tools, etc.
2. Open source
The solution provider will only give you a license to use the software, rest all development and technical tasks have to be managed by the businesses. IT is expensive, time-consuming, and requires high-end developers. Such a setup is sustainable only by large businesses with lots of capital at their disposal.
3. PaaS
An ecommerce platform for where you can set up your own ecommerce website with flexibility to change code, manage databases, develop applications, etc. However, you don’t have access to the server administration i.e. software and hardware.
Now, I assume you know the key differences between various platforms. In the next section, we will highlight the expectations and realities attached to SaaS ecommerce solutions.
Expectations Vs Reality of Ecommerce Solutions
Ecommerce software industry is expected to bring 7.33 billion dollars of revenue by 2024. (Statista). This is because millions of retailers are turning to commerce platforms to build their ecommerce store.
But there are plenty of misconceptions associated with ecommerce platforms. So let’s crush them in the section below.
1. Ecommerce Solution is built for low-end users
Functionality and usability have improved over time. Now businesses, of any size or model, can control their business operations on a single dashboard. Businesses with large inventories and heavy site traffic are actually using ecommerce platforms.
Many platforms like StoreHippo offer omnichannel commerce which lets you sell your products across all the channels; online or offline. Thus, your customers have the flexibility to shop and pay anywhere. Normally, omnichannel commerce is used by enterprises with large customer bases.
Moreover, StoreHippo servers are able to -
Manage multiple loading requests made by the buyers every second
Supports bulk content upload and product updates.
Processes bulk payment requests efficiently
Automates all your orders
These activities happen frequently in large ecommerce corporations which can be handled efficiently with StoreHippo.
2. Ecommerce Software isn’t secure and may harm my data
With a SaaS ecommerce solution, you can stay worry-free about your data. As you have full control over business data. Ecommerce platforms are end-to-end encrypted that do share or leak your data to any other third party.
You can devote more time to growing your business as security monitoring and maintenance are overlooked by the SaaS providers.
StoreHippo is a PCI DSS (Payment Card Industry Data Security Standard) compliant platform that keeps consumers as well as merchants’ data safe. StoreHippo provides fraud protection and information security standards that protect sites from cyberattacks.
All the security updates and patching are managed by StoreHippo, making online retailers stress-free.
3. Ecomerce Platform is too restrictive with a cookie-cutter look and feel.
Ecommerce platforms are now more advanced than they were a decade ago. It is now all about flexibility, ease of use, and user-friendliness. Take any SaaS ecommerce platform, it will give ready-made themes that are free or paid.
Create Online Store with a Flexible Ecommerce Solution
StoreHippo gives you well-designed customizable themes that are fully optimized for mobile devices. You can create multiple stores in different languages to cater to international buyers. You can upload millions of products via CMS straight from the dashboard.
4. Ecommerce software is expensive to use for my kind of business
Ecommerce solutions are affordable because you don’t need coders to create online stores. They are programmed to handle complex ecommerce operations at a single dashboard with 100% efficiency.
They also eliminate the need for buying additional software to manage inventory, orders, shipping, etc. With inbuilt features and capabilities, you pay a minimal subscription cost monthly.
Get started with a Cost-effective Solution
StoreHippo offers a flexible pricing plan that suits every business size and requirement. Many small businesses, start-ups, and large enterprises are using StoreHippo ecommerce software to sell online. You can readily sell your products or services online in a cost-effective way.
Even if you want to expand your ecommerce store and need advanced features, you can switch to premium plans.
5. All Ecommerce Solution is the same
As discussed in the starting, all ecommerce softwares have different capabilities. Some give hundreds of features but with complex infrastructure. While some give advanced technology, customization, and a user-friendly interface that even a non-technical person can create online stores.
StoreHippo is a mobile commerce platform, designed to accomplish the diverse needs of businesses including large enterprises. StoreHippo’s 300+ inbuilt features help online businesses to run their entire e-commerce business on a single, unified platform.
Alongside you will get a free SSL certificate, hosting, easy-to-use interface, mobile-ready stores, and enterprise-grade infrastructure.
6. Ecommerce Solution doesn’t allow customization
Ecommerce platforms give complete flexibility to create online stores. You can alter your site design, page layouts, products, checkouts, etc from a single dashboard. You can create unique product feeds for each buyer based on their location, interest, purchase history, browsing behavior, etc.
StoreHippo offers you customization in every step
You can customize the theme design with drag and drop functionality.
Customize the backend or the frontend
Custom payment gateways and shipping solutions can also be integrated instead of choosing from pre-integrated solutions.
Manage your business processes at a single dashboard by Integrating business softwares (CRM, ERP).
Wrapping up
Now when you have a clear idea about the realities of ecommerce platforms, you can make an informed decision and choose the ecommerce software to create online store.
There are many online store builders in the market, but your ecommerce platform should have 4 qualities -
Mobile Commerce Friendly
Secure and Fast
StoreHippo is an all‑in‑one ecommerce solution to create online stores. StoreHippo addresses all your ecommerce business concerns about security, flexibility, and mobile-friendliness. As you will get access to the latest technologies such as mobile commerce, headless commerce, customizable stores, multi-layer security, multi-tasking admin dashboard, and more. Start with a 14 days free trial of StoreHippo to grow your online business today.
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