Propelled by the seismic shift in the ecommerce landscape, driving sales has posed a challenge for many marketplace websites.
Keeping a tab on customer pulse and adapting to changing market dynamics can be pretty overwhelming for brands that do not have future-ready enterprise ecommerce solutions at their disposal.
But is having advanced features in your ecommerce platform enough to prepare your business for exponential growth?
Certainly not. Along with the future-ready features, you also need to envision and execute growth plans.
Wonder how you can combine the features of your ecommerce platform India with the ecommerce trends to draft a success saga?
Let’s unravel the holy grail to success but first check the numbers about the crazy growth of ecommerce in India:
- 95% of all purchases are estimated to be done through ecommerce by 2040
- 427 million is the predicted number of online shoppers in India by 2027
- 350 billion US dollars is the estimated worth of the ecommerce industry in India
- 31% of consumers prioritize experience while shopping online
- 77% of shoppers prefer to shop from brands that have both physical and online stores
- 61% of online buyers start shopping on one device and finish on the other
Source: Statista, EY
The ecommerce industry of India is in its hyper-growth stage. To drive sales on your marketplace website, you need to use data-driven and battle-tested features that align your brand to the tectonic shifts ecommerce industry is witnessing. With the right set of features and tools, you can seamlessly capture the audience and implement effective strategies to grow your business by.
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5 ways to leverage future-ready features of StoreHippo enterprise ecommerce platform India
The market dynamics have been shifting quite rapidly, giving small room to adapt and offer the best shopping experience to buyers. With a robust ecommerce platform India like StoreHippo and its futuristic features, you can seamlessly set your enterprise business on an unprecedented growth trajectory.
We bring to you 5 ways you can drive sales on your marketplace website with future-ready features from StoreHippo:
Boost conversions with personalizations
In the age of hyper-personalization, it is beyond imagination to achieve better sales without offering a personalized shopping experience. For an enterprise business like yours, there are multiple ways you can create a personalized experience for your customers. Well, 66% of the customers drop the purchase mid-way if the shopping experience is not personalized. You wouldn’t want that right? With StoreHippo, you can boost conversions by implementing various features embedded in your marketplace website.
StoreHippo is built on a decoupled headless architecture that helps you tweak your ecommerce platform inside out without having to disrupt the entire ecosystem. You can implement multi-level personalization in your marketplace. The built-in design tools help you create personalized store designs and themes. You can send out personalized emails and app notifications to convert potential buyers or offer product recommendations based on their browsing history. You can customize your shipping solutions and digital payments to establish your ecommerce platform India. With the multilingual feature from StoreHippo, you can also translate your website into multiple local languages to connect better with the customers. The built-in discount engine from StoreHippo helps you implement multi-level personalized discounts, like order-based promotions, device and user behavior-based discounts, marketing automation, and much more on your marketplace.
Engage and convert better with mobile solutions
With 80% of the online orders happening on mobile phones, you can seamlessly engage and convert potential buyers with mcommerce solutions on your ecommerce platform India. Mobiles have become the primary sales channels because of the ease and convenience mobile sales channels offer. When you create conversion-oriented mobile apps for your customers, you can engage and convert seamlessly. However, building mobile apps should not be tiresome and time-consuming, but a quick and seamless process for enterprise brands.
StoreHippo is built on the mobile-first principle that offers a variety of mobile-ready solutions. It comes with a built-in mobile app builder that helps build Android and iOS mobile apps right from your admin dashboard at zero additional costs and without any need for coding. With StoreHippo enterprise ecommerce solutions, you also build fast-loading PWA stores that look, feel, and work like mobile apps even on entry-level devices and even with poor internet connectivity. StoreHippo also offers built-in ready-to-use mobile apps for various users like admins, vendors, delivery boys, etc, to help them handle business on the go.
Leverage multi channel solutions to go omnichannel
Offering a strong omnichannel ecommerce strategy helps brands boost their annual revenue. With more than 80% of the brands taking the omnichannel route by 2020, it has now become prudent to leverage multi channel solutions for increased conversions on your marketplace website. Creating multiple customer touchpoints and engaging with them on all the channels loved by your customers helps you boost your ticket size manifold.
StoreHippo comes with built-in omnichannel ecommerce solutions for your brand’s multi channel selling needs. You can easily strategize product-market mixes for faster growth and better audience engagement. With StoreHippo, you can create new customer touchpoints quickly using the same backend logic and APIs. You can also create consistent buyer experiences across multiple channels to boost engagement and centrally control all the channels. StoreHippo enterprise ecommerce solutions offer rich customer insight to help you leverage the most profitable channel and plan data-driven strategies. StoreHippo also helps you offer personalized shopping experiences on all the channels seamlessly and stay ahead of your competitors.
Use analytical tools to plan strategic marketing
Marketing is the cornerstone of driving sales for any enterprise business. With the feature-rich marketing tools, you can implement multiple strategies and cater to different audience segments. While the B2C buyers look for more real-time interactions with the brand, continuous offers, quick deliveries, etc, the B2B buyers look for personalized deals and a seamless shopping experience on your marketplace website. With the right set of analytical tools, you can analyze rich customer data and accordingly execute marketing approaches.
StoreHippo ecommerce solutions come with a gamut of marketing tools that help enterprise brands analyze their customer segmentation, make data-centric marketing strategies, and implement them seamlessly. You can create personalized landing pages, create custom forms using the built-in form builder, etc. to capture rich customer data. With StoreHippo enterprise ecommerce solutions, you can integrate your site with several data tools like Google Analytics, Zoho, etc. to get access to rich customer data. StoreHippo comes with several marketing tools like email, push notifications, SEO tools, data analytics, etc to help you drive sales. You can also recover abandoned carts by sending out personalized notifications to your customers.
Automate processes to make selling faster
Running, managing, and growing an ecommerce platform in India requires a lot of work. Right from building the marketplace to managing inventory, marketing the brand, and creating a streamlined supply chain, online selling is not an easy task. However, automation is the magic wand that helps you drive sales on your enterprise business. As you automate your business processes, you not only save time but also make your business processes error-free and efficient. And with sufficient time in hand, you can focus more on core operations and work on expanding your marketplace website.
StoreHippo ecommerce solutions have in-built automation tools to automate your online store operations. When you build an online store with StoreHippo, you can automate entire processes like inventory updates, order tracking, order fulfilment, marketing emails, taxes calculation, and much more. You can automate the entire selling and buying process from signup to checkout with StoreHippo.
Conclusion
For any and every enterprise brand, the primary motive for going online is to drive sales and boost profits. However, as the business grows, new challenges arise making it a tad bit tough to adapt to growth. Wonder what’s the correct way to take the road to success?
An efficient store builder is the right choice to make the most of the budding opportunities and to drive sales on your marketplace website. StoreHippo enterprise ecommerce solutions come with 300+ advanced features to ensure the unparalleled growth of your business. As you leverage the future-ready features from StoreHippo, you never lose an opportunity. Built on the MACH architecture, StoreHippo gives inherent flexibility and scalability to build tailor-made solutions for the unique needs of your business.
Are you all set to boost sales and future-proof your ecommerce platform India with StoreHippo? Explore the wide range of enterprise-grade features by starting your 14-day free trial now.
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