10 B2B Ecommerce Hacks To Scale Your Business Rapidly

Scaling your B2B online marketplace can seem like a daunting task, but with the right approach, rapid growth is more than achievable. 

The key?  

Implementing smart, proven ecommerce growth hacks that can transform the way you operate. 

Whether you're aiming to build a B2B marketplace from scratch or looking to optimize your existing platform, you need battle-tested hacks to gain a competitive edge. 

From enhancing customer experience to streamlining operations, the right moves can drive fast, sustainable growth. 

How to Unlock Growth With Best B2B Ecommerce Hacks

Wonder how you can create a strategic blend of innovative tactics tailored for the B2B landscape? 

Well, first things first. 

Start by focusing on your target audience. Leverage data analytics that help identify trends and preferences for your marketing efforts. 

Here are a few B2B buying insights to help you better understand the B2B industry and customer’s buying preferences: 

• 74% of B2B buyers would switch suppliers if another B2B marketplace offered a better  experience 
• 70% of B2B customers prefer remote business
• 44% of millennials prefer no sales rep interaction during the purchase process
• 35% of B2B buyers rated eCommerce as the most effective sales channel
• 97% of B2B ecommerce are comfortable with self-serviced digital purchases 
• $31.19 billion is the estimated GMV of global B2B online marketplaces 
• 4X increase in the number of B2B marketplaces in past 3 years
• 10+ channels are used by B2B customers to connect with suppliers
• 70% of B2B buyers started using m-commerce channels more in the past 2-3 years

Source: Kibo Commerce, Statista, McKinsey & Company, DHL Express 

To unlock the potential of rapid growth and build a B2B marketplace that scales rapidly, businesses must prioritize understanding and responding to evolving buyer preferences. As the competition among B2B marketplaces intensifies, it becomes vital to implement various eCommerce growth hacks.

10 B2B Ecommerce Hacks To Scale Your Business Rapidly

Scaling your B2B online marketplace requires more than just a solid foundation—it calls for strategic hacks. As the B2B landscape continues to evolve with digital innovations, adopting the right techniques is crucial to staying competitive. 

Here are 10 powerful ecommerce growth hacks that will help you unlock new opportunities, streamline your processes, and accelerate your B2B wholesale business’s success.  

1. Leverage Multi-Channel Selling

To scale quickly, you must reach your B2B clients where they are. One of the most effective growth hacks is implementing a multi-channel selling strategy. Integrate your B2B online marketplace with various sales channels and tap into diverse markets to boost visibility. With a strong multi-channel presence, you can cater to different buyer preferences, meet your customers’ needs more effectively, and significantly increase your sales opportunities. Invest in creating a cohesive customer experience across all touchpoints that not only drives revenue growth but also fosters stronger relationships with your B2B clients.  

StoreHippo B2B solutions help you add multiple customer touchpoints using the same backend logic and APIs in just a few clicks. With the best-in-class omnichannel solutions from StoreHippo B2B ecommerce platform, you can connect, engage, and convert your B2B customers with much ease. StoreHippo offers 300+ API endpoints to create seamless omnichannel buying experiences for your B2B buyers. Multi-channel selling can enable your brand to meet the complex demands of modern B2B customers. 

2. Create Personalised Buyer Journeys  

Personalized buyer journeys are a game changer. When you build a B2B marketplace, you can seamlessly boost sales and drive growth by delivering personalized experiences at scale. Implementing personalized recommendations, targeted marketing campaigns with personalized offers, and custom landing pages can guide buyers through a seamless and relevant purchasing process. Additionally, offering real-time assistance through chat features can enhance the personalized experience, resulting in higher customer satisfaction and improved conversion rates.

To create personalized buyer journeys, you need the right ecommerce platform that makes it easy and convenient for you to analyze your customer behaviour. StoreHippo offers the right analytics tools and reports to understand your customers’ buying patterns and offer extensive personalization to your customers on your B2B online marketplace. Built on decoupled headless architecture, you can tweak your backend and frontend to implement multi-level personalizations. You can customize your shipping solutions, digital payments, offer localized shipping, personalize discounts and prices etc with StoreHippo. 

3. Self Service And Advanced Features 

Automation is key to scaling a B2B online marketplace. 75% of buyers prefer digital self-service and remote human contact to in-person communication. The self-servicing model hugely cuts down on dependency on sales reps and thus reduces the multiple rounds of negotiations during a B2B order. Also, by automating tasks like shipping, order management, sending follow-up emails, or adding buyers to a mailing list, etc, you can do away with system delays and inefficiencies, reduce customer grievances, and focus on strategic growth like scalability and increase conversions. 

 making it easy for B2B businesses to automate their processes and introduce self-service on their B2B ecommerce platform. StoreHippo also offers automated chat support via chatbots, a customer admin panel, delivery tracking, easy cancellations and refunds, etc. to help automate the buying processes.   

4. Optimize for Mobile

With mobile commerce growing rapidly, having a mobile-first strategy is critical for scaling your B2B business. Optimize your B2B marketplace for mobile devices by providing a smooth and responsive mobile shopping experience. B2B buyers increasingly use smartphones for product research and orders, so a poor mobile experience could lead to lost sales. Features like a mobile-friendly interface, easy navigation, and quick checkouts on mobile devices, can enhance customer experience and increase conversion rates. Ecommerce growth hacks like mobile optimization help B2B businesses scale rapidly and boost conversion. 

StoreHippo is built on a mobile-first approach that helps brands provide their customers with a seamless m-commerce experience. The stores powered by StoreHippo are PWA stores that look, feel, and work like mobile apps even on entry-level devices with poor internet connectivity. You can quickly build Android or iOS B2B sales apps right from your admin dashboard at zero additional cost. As you optimize your marketplace for mobile phones and easily penetrate into far-off markets.                                                                                                  

5. Offer Tailored Pricing and Discounts

Dynamic pricing strategies are highly effective in the B2B ecommerce business model. Tailor your pricing models to different customer segments based on factors like purchase volume, region, or customer loyalty. Offering exclusive discounts on your B2B online marketplace for bulk orders, personalized pricing for long-term clients, or special offers for first-time buyers can increase sales and encourage repeat business. By customizing pricing strategies and discounts, you create a sense of exclusivity and appeal to different buyer needs, boosting your brand’s scalability.

With StoreHippo’s inbuilt tiered pricing, you can quickly implement and manage multi-pricing on your marketplace. You can quickly set up multi-level prices like volume-based pricing, rule-based prices, min-max quantity-based pricing, customer segment, or customer-specific pricing to attract B2B buyers from different segments. With the built-in powerful discount engine, you can also implement multi-level discounts on your marketplace and engage with your customers.

6. Adopt Advanced User Segmentation

Advanced user segmentation allows you to deliver personalized experiences to your B2B clients. When you segment B2B customers based on various criteria, such as geography, industry, order history, or behavior on your B2B online marketplace, you can tailor marketing messages, promotions, or product recommendations for each group. For example, you can offer location-specific deals or industry-related products. This approach increases buyer engagement, drives conversions, and fosters loyalty. 

StoreHippo comes with multi store ecommerce solutions that help you segment buyers on various factors. You can create multiple storefronts for each segment and manage all stores using a central dashboard. You can allocate different product lines through a common database and integrate multiple payment and shipping partners with a single login.  With a common admin from StoreHippo, you can easily access customer data. The inbuilt order and inventory management system by StoreHippo helps you quickly assign different inventories to different sub-stores.

7. Focus on User Experience (UX)

A blandly put-together B2B marketplace does not suffice today. User experience can make or break your B2B ecommerce business. Invest in a B2B ecommerce platform that helps improve the overall user experience of your marketplace by ensuring fast load times, easy navigation, and an intuitive checkout process. B2B clients look for a clutter-free, well-structured site that ultimately leads to fewer abandoned carts and higher conversion rates. By focussing on a thoughtful UX design, you not only create a more enjoyable shopping environment but also foster trust and reliability.  

StoreHippo comes with a rich design themes library to help you play around and create professional-looking designs for your B2B sales app and marketplaces. StoreHippo comes with an easy drag-and-drop tool that allows you to create the most engaging designs without the need for any coding. You can also mix and match different design elements to create a customized design.  StoreHippo solutions also provide faceted search and advanced pricing filters to help B2B customers narrow down their search to exact matches, making the shopping experience seamless.

8. Utilize Data Analytics for Insights

Data-driven decision-making is essential for growth. Use analytics tools to gather insights on customer behavior, sales trends, and website performance. By analyzing this data, you can identify patterns and opportunities to optimize your strategies. Ecommerce growth hacks like data analytics help businesses plan and implement data-driven growth strategies by tracking KPIs like customer lifetime value, average order size, etc. 

StoreHippo helps you analyze your customer segmentation and make data-driven marketing plans with its gamut of marketing tools and analytical solutions. Built on decoupled headless API, StoreHippo helps create personalized landing pages, and custom forms using the built-in form builder and helps capture rich customer data. With StoreHippo enterprise ecommerce solutions, you can seamlessly integrate with several data tools like Google Analytics, Zoho, etc. that provide rich customer data. The gamut of marketing tools from StoreHippo B2B ecommerce platform like email, push notifications, SEO tools, data analytics, etc help B2B brands drive sales on their marketplace. You can also recover abandoned carts by sending out personalized notifications to your customers.

9. Offer Easy Payment Solutions 

In B2B ecommerce, offering easy payment solutions is key to streamlining the buying process and scaling your business rapidly. B2B businesses often deal with bulk orders, longer sales cycles, and complex invoicing, making flexible payment options essential. Providing multiple payment gateways, such as credit terms, installment plans, digital wallets, etc, allows buyers to pay in their preferred payment method. To scale your B2B business, integrate secure, automated invoicing and credit management systems that help simplify transactions, making it easier for buyers to place repeat orders on your B2B online marketplace. By removing payment friction, you can boost buyer confidence, speed up purchase decisions, and foster long-term partnerships.   

StoreHippo ecommerce solution comes pre-integrated with 60+ domestic and international payment gateways. You can integrate with more than one payment gateway on your B2B marketplace website so your customers can choose from their preferred payment options. You can offer payments to your customers via credit/debit cards, UPI, mobile wallets, B2B wallets and credit management, etc for deferred payments, net banking, etc.  

10. Invest in SEO and Marketing

Customers tend to research brands on multiple channels before making their purchase decisions. Marketing your brand helps you persuade and convince your customers and when you add personalized discounts to your marketing approach, customers come flocking to your site. Search engine optimization (SEO) and content marketing are long-term ecommerce growth hacks that can significantly boost your online visibility. By optimizing your site’s structure, using relevant keywords, and creating valuable content like blogs, case studies, and whitepapers, you can attract organic traffic. When you choose your B2B ecommerce platform, make sure to invest in an SEO-friendly platform.    

StoreHippo ecommerce platform comes with a variety of marketing tools and features to help you position your B2B  brand higher. The comprehensive SEO tools help rank your marketplace website higher on SERPs as you can create unique URLs, meta descriptions, meta titles, meta tags, keywords, etc. StoreHippo's inbuilt SEO tools help you create effective SEO strategies to gear up your brand for increased footfalls. StoreHippo comes with an advanced in-built reporting engine to help you analyze the best-performing sale channels, products, etc. With seamless integration with Google Analytics, you can track visitors and analyze data from all touchpoints in one place. The rich customer data helps you create strategic marketing plans and boost your sales.    

Conclusion 

Scaling your B2B online marketplace requires a combination of smart, innovative strategies that cater to the unique needs of your buyers. The right blend of digital tools, thoughtful user experiences, and targeted marketing will help you drive increased traffic and conversions. 

StoreHippo B2B ecommerce platform helps you build conversion-oriented B2B marketplaces for your business. StoreHippo is a 360-degree ecommerce platform that comes with 300+ enterprise-grade features to help you reduce cost, improve efficiency, and acquire more B2B clients seamlessly. As you align your B2B business to the customers’ expectations, you carve a niche for your brand in the ecommerce market and succeed in staying relevant, proactive, and customer-centric. 

With these powerful ecommerce growth hacks in place, you build a B2B marketplace that scales rapidly. Ready to explore the wide range of features with StoreHippo? Start your 14-day free trial now.