10 Ingenious Strategies to Counter Poor Sales on Enterprise B2C Multi Vendor Marketplaces

Is your enterprise marketplace website bustling with vendors and products yet sales remain sluggish?

Don’t know how to orchestrate a successful turnaround for your multi vendor marketplace? 

Well, turning the tide on poor sales is not mere luck, it's hard work and you need different strategies and marketing formulas to win the market.

Wondering how to take your sales figures from flat to flourishing?

Fret not, we bring you a comprehensive guide with creative ways to help you make your marketplace a bustling hub.

Enterprise B2C Multi Vendor Marketplace: Market Trends and Growth Strategies 

Let us begin to counter poor sales on your enterprise marketplace website with battle-tested tips and tricks.

However, before we take that road, here are some marketplace growth trends to guide you in formulating your growth strategies:

• $ 4.5 trillion is the value of global B2C e-commerce market in 2023
• $ 96 billion is the estimated increase in the Indian B2C e-commerce in 2024 
• 8% is the CAGR of retail ecommerce worldwide 
• 91% of the customers make online purchases on their mobile devices
• 86% of the customers use at least 2 channels to make a purchase
• 61% of the customers are willing to pay extra to get same-day delivery 

Source: Statista, IntelligenceNode

The current market dynamics necessitate B2C ecommerce enterprises to create and offer convenient and personalized shopping experiences to their customers. Brands need to be creative in their offerings and make customer experience their priority. From multi channel shopping to personalisation and eventually quick delivery, brands need to keep up with emerging trends to stay ahead of the market.  

10 Creative ways to boost sales on your enterprise B2C multi vendor marketplace website 

Driving revenue on your multi vendor marketplace requires more than just setting up a marketplace. You need to opt for creative ways to turbocharge sales and unlock the true potential of your marketplace. Are you all set to dive into the world of hot tips and tricks to get your customer’s attention?

Onboard multiple vendors to offer a vast product range

Customers love exploring their options. As you provide them with a vast product range to choose from, you are one step closer to solving poor sales on your enterprise marketplace website. As surprising as it may sound, spoiling your customers for choice works wonders. You can onboard multiple vendors from various locations to offer a diverse product range to your customers. You can also choose multiple vendors from the same product category to offer competitive pricing on your marketplace. 

StoreHippo comes with an end-to-end multi vendor ecommerce solution that makes it easy for enterprises to onboard vendors. You can widen your product range in just a few easy steps by onboarding vendors from various locations and categories. StoreHippo also offers an easy vendor management solution to help brands manage their vendors seamlessly. StoreHippo creates a separate vendor dashboard for each seller that helps them manage their everyday business operations like orders, shipments, etc. As you build a B2C marketplace website with StoreHippo, you can also manage multiple products in the backend and the front end with the built-in product management system.   

Conversion oriented product descriptions

Ever wonder why your customers return without placing an order on your marketplace? Could it be because of poor product descriptions? Well, the modern age buyers look for a detailed product description that helps them understand the product better and thus make informed choices. When you create conversion-oriented product descriptions, your customers can compare two or more products seamlessly and analyze the product better. A detailed product description that includes multiple images, and videos for a 360-degree view of your product helps you convert faster.

When you build a B2C marketplace website with StoreHippo, you can build comprehensive product pages with conversion-oriented product descriptions. With the advanced product management system from StoreHippo, you can create an engaging look and feel of your products for your customers. You can add multiple product images, 360-degree videos, and detailed descriptions to engage with your customers. You can seamlessly showcase multiple products with a detailed view for your customers with StoreHippo.

Create engaging site designs 

The one thing that is true today is that customers do not like to shop from bland websites that are not interactive. People tend to buy from sites that not only offer good products but also engage with their customers. A creative way to solve poor sales is to create engaging websites that help you hold your customers attention. When you jazz up your enterprise marketplace website, and add features to enhance buyer experience and engagement, you can make a kill in the ecommerce industry.

StoreHippo ecommerce solutions help you create unique store designs for your marketplace. StoreHippo comes with a built-in design theme library to help you play around with your store designs and create professional-looking B2C websites in just a few clicks. The easy-to-use drag-and-drop feature helps even a novice user to completely overhaul the website design in minutes without the need for coding. The futuristic ecommerce platform StoreHippo comes with 100+ device-optimized themes for different stores. You can also create unique designs for multiple sub-stores with the StoreHippo enterprise marketplace website builder.  

Optimize multi channel engagement 

Brands with top omnichannel customer engagement see a 9.5% yearly increase in annual revenue. Yes, poor sales on your marketplace website could be a sign that you are not engaging with your audience on all the channels loved by them. Customers like to interact with their favourite brands on multiple channels, including mobile devices. By building a strong brand presence across channels, you can establish a solid brand presence and effectively communicate your value proposition to influence purchase decisions. This approach can solve poor sales and boost conversions strategically.

StoreHippo B2C ecommerce solutions can help you take your brand to multiple channels. The ready-to-use omnichannel ecommerce solutions help you create new customer touchpoints using the same backend logic and APIs. You can also create consistent user experiences across all sales channels to boost engagement. StoreHippo comes with a built-in mobile app builder to help you create Android and iOS mobile apps right from your admin dashboard at zero additional costs without having to worry about coding. You can also create PWA stores with StoreHippo that look, feel, and work like mobile apps even on entry-level devices. StoreHippo multi vendor marketplace builder also offers mobile solutions for multiple users like admin, vendors, delivery boys, etc to help them handle business on the go.    

Go for hyper-personalizations

We are living in the era of hyper-personalization. Almost 66% of the customers leave the purchase mid-way if the content is not personalized. Customers like to feel acknowledged and heard on the platform while shopping online. As you offer a personalized buyer journey to your customers, you cultivate customer loyalty and also drive better sales on your marketplace with repeat purchases and word of mouth publicity. When it comes to personalizing the buyer journey, you can offer personalizations in content, pricing, offers, shipping solutions, payment options, etc.

StoreHippo B2C ecommerce solutions help build personalized buyer journeys for your customers. Built on MACH architecture, StoreHippo gives unmatched flexibility and creative control to help brands offer an extremely personalized buyer journey. You can create unique landing pages, offer personalized checkout, send real-time personalized notifications to engage better with the customers. The built-in powerful discount engine helps brands create multi-level personalized discounts for the target audience.   

Analyze data and customer feedback 

Well, to solve poor sales on your marketplace, the first step is to analyze the root cause behind the drop in sales. Wonder how to investigate what is causing poor sales? You can start by analyzing data and customer feedback. With the rich data set you have on your B2C enterprise marketplace website, you can understand customer issues and fix them in real time.    

StoreHippo ecommerce solutions offer various marketing tools and analytical solutions to help you analyze customer data and create data-centric marketing strategies. You can seamlessly integrate with several data tools like Google Analytics, Zoho, etc. that offer rich customer data insights. 

With the decoupled headless architecture and APIs, you can also create personalized landing pages and build custom forms using the built-in form builder to capture customer data and feedback. With the help of built-in reporting and analytical tools from StoreHippo, you can understand your customers, their preferences, and buying behavior better.  These nuanced insights and feedback eventually help you to identify gaps and strategize a growth plan aligned with buyer requirements. 

Market your products well

Since you are facing poor sales on your marketplace, can you place your fingers on what’s wrong? Wonder why you have tons of products and can still not generate sales in proportion to your rich catalogs? Is it because you are not marketing your multi vendor marketplace enough?

Yes, it could be one of the underlying causes. How will people visit your brand if they remain unaware of the products you are selling? To solve poor sales, take your products to the people and market them well. Customers love brands that invest in reaching out to them. 

StoreHippo helps you market and promote your marketplace to get better conversions. You can use the built-in powerful discount engine to offer personalized discounts to your customers. With the easy-to-use SEO tools from StoreHippo you can create unique URLs for pages, meta titles, meta descriptions, meta tags, keywords, etc right from your admin dashboard. As you align your SEO strategy, you can gear up your B2C enterprise marketplace website for more organic footfalls and better growth. The built-in blog engine from StoreHippo helps you create personalized content to engage with the customers. You can also recover abandoned carts with real-time personalized email and PUSH notifications feature from StoreHippo. 

Create seamless checkout process

Often overlooked, seamless checkouts go a long way in making or breaking your business. A complex and lengthy checkout process leads to abandoned carts and fussy customers. You wouldn’t want that right? So how to ensure a seamless checkout experience for your customers? It’s quite simple. You can start by offering multiple payment options to your customers on your app and website. As you build a B2C marketplace website, you can cut short the payment process to 3 steps, i.e. sign-in, payment, and delivery.  

StoreHippo helps you offer fast checkouts with its built-in features. You can seamlessly integrate with multiple payment gateways to help customers choose their preferred payment options like COD, netbanking, mobile wallets, card payments, etc . StoreHippo comes with 60+ pre-integrated domestic and international payment gateways, that support multiple currencies from all over the world. You can also implement multiple payment gateways based on the location or device of your buyers. 

Streamline quick deliveries  

The one thing that will attract customers to your marketplace is quick delivery! Yes, as you streamline quick deliveries, you can solve the problem of poor sales on your multi vendor marketplace. Timely deliveries not only keep your customers happy but also minimize the efforts required in keeping track of the orders. When you create a streamlined and reliable fulfillment channel for your customers, you can nail your brand presence even in new markets seamlessly. 

StoreHippo comes with 30+ pre-integrated logistics solution partners to help you choose and integrate with more than one delivery partner on your marketplace. You can also choose to integrate with the delivery partner of your choice or manage your own fleet of delivery boys with the built-in delivery boy management solution from StoreHippo. As you build a B2C marketplace website for your brand with StoreHippo, you can optimize the shipping costs, and ensure quick deliveries.  

Offer multi-channel customer support

Customers love brands that are available for their customers even after the purchase is done. Once you have mastered the art of keeping your customers happy by being available for them on multiple touchpoints, you can become the favourite brand in no time. Building a support team that is constantly in contact with the customers, listens to their grievances, and attends to all the customer feedback goes a long way. 

StoreHippo enterprise marketplace website builder helps brands connect with their customers on multiple touchpoints seamlessly. With automated tools and features like abandoned cart follow-up, SMS, push and email notifications, social media integrations, live chat, chatbot, etc you can stay connected to your customers on multiple channels. You can seamlessly integrate your marketplace with the best customer service software. 

Conclusion 

Fueling up your multi vendor marketplace is easy when you have creative and unique ways to keep your customers happy. However, along with the hot tips and tricks, you also need advanced B2C enterprise commerce solutions with a host of tools and features to help you align your marketplace to your customers' needs. 

StoreHippo is a scalable enterprise marketplace website builder that comes with 300+ enterprise-grade features to help you set your marketplace website ahead of competitors. With the inherent flexibility from StoreHippo, you can seamlessly build hybrid future-ready solutions for your enterprise business. You can solve poor sales on your marketplace and create a seamless shopping journey for your B2C customers experimenting with the built-in tools, 120+ pre integrated solutions and data driven insights from reporting engine and analytics tools. 

Are you all set to boost your conversions with the above-mentioned battle-tested tricks? Start your growth journey by powering your enterprise marketplace with StoreHippo, begin your 14-day free trial now.