10 Must Have Features To Run And Grow Your White Label Marketplace in India

The gateway to success in the digital age is a well-performing enterprise marketplace, right?

But how do you ensure your white label marketplace in India runs and grows without hiccups?        

Well, the key is harmonizing next-gen technology, onboarding the hero vendors across categories, and offering user experience like none of your competitors has imagined. 

If you want your white label marketplace website to stand out, it should have every element that makes selling hassle-free and buying an unforgettable experience. 

Wonder how to achieve that?

White Label Marketplace: Ecommerce Trends and Market Shifts

With customers' buying habits evolving daily, it becomes tough to stay ahead of the shopping trends and thrive in the Indian ecommerce landscape.

But every challenge also comes with a thousand opportunities to grow. The booming e commerce market in India offers a nuanced insight into what customers like, love, and go crazy for! 

And thankfully there is tons of data on these trends.

That’s where your goldmine to future-proof your brand lies.

Let us sample some of the shopping trends on white label marketplaces in India: 

• $1 trillion is the expected Internet economy of India by 2025
• 350 million is the projected number of online shoppers in India by 2025 
• $150 billion will be spent by online shoppers in India by 2025 
• $350 billion GMV of Indian online marketplaces by 2027
• $8.7 trillion is the expected sales on multivendor marketplaces by 2025
• 48% of buyers prefer to buy from a marketplace website when shopping online
• 63% of all e-commerce sales happen on mobile devices 

Source: Digital Commerce 360, Bain & Co, Gartner, Statista, Economic Times

Well, are you all set to leverage the power of data-driven insights to foster brand loyalty among your customers and expand your market reach in India? It's time to shift your approach to increased customer engagement, and to do so, keep reading the space.         

10 Must-Have Features to Run and Grow Your White Label Marketplace in India

Well, it is one thing to build a marketplace and another to run and grow. You need innovation and a rich set of features to help you reach new markets and capture new audiences seamlessly. 

StoreHippo brings a list of 10 must-have features to run and grow your white label marketplace in India: 

Advanced Tech 

What is a white label SaaS marketplace that is not even future-proofed? As you build a marketplace for your enterprise business in India, you need the next-gen ecommerce solution that gives you better control, flexibility, and scalability to build tailored solutions. Once you have your enterprise marketplace up and running, it should be easy for you to scale your business to millions of users, products, and sellers, or expand to hyper-local locations in India. A scalable marketplace with inherent flexibility helps build innovative solutions for your customers whilst also saving you from migration pains. To stay ahead of the curve, you need an ecommerce platform built on cutting-edge technology that offers automatic updates and upgrades.     

StoreHippo marketplace builder offers a 360-degree ecommerce solution that is built on MACH architecture helping brands build innovative out-of-the-box ecommerce solutions. StoreHippo white label marketplace solutions are powered by a next-gen MEAN stack that helps build cutting-edge ecommerce solutions. With StoreHippo’s decoupled headless architecture, you can seamlessly overhaul your platform's front end and back end without disrupting the entire ecosystem and create unique solutions for your brand. The scalable cloud-native infrastructure helps you ensure peak-load tolerance with 99.9% uptime. StoreHippo white label marketplace software is an auto-upgraded ecommerce platform that helps you keep pace with dynamic business requirements.  

Omnichannel Ecommerce Solutions 

Research suggests that customers who shop omnichannel have 30% higher lifetime value than those who don't. Now as customers love to shop on at least 4-5 touchpoints, you need to create a multi-channel brand presence. Well, since mobile devices have reached the far corners of the Indian ecommerce market, the buyers find comfort in shopping on mobile channels. Yes, that is your cue to create mobile apps and make mobile devices a primary sales channel. However, to be able to do all these seamlessly, you need a comprehensive omnichannel ecommerce solution that is easy to use and create multiple sales channels for your white label marketplace in India. 

StoreHippo comes with a ready-to-use omnichannel ecommerce solution for the multi-channel selling needs of your enterprise brand. Built on the mobile-first principle, StoreHippo comes with a built-in mobile app builder that helps you create Android and iOS mobile apps right from your admin dashboard at zero additional costs without having to indulge in coding. White label online marketplaces built on StoreHippo are PWA websites that look, feel, and work like mobile apps even on entry-level devices. You can also use the built-in mobile solutions from StoreHippo for multiple users like admins, vendors, and delivery boys to help them handle the business operations of their white label marketplace website on the go.   

With the omnichannel solutions from StoreHippo, you can add new customer touchpoints quickly using the same backend logic and APIs. You can also create a consistent user experience across multiple channels with StoreHippo and centrally control all the sales channels. As you get better customer insights from multiple channels, you can leverage the best-performing channel and create data-driven marketing strategies for the Indian ecommerce markets using the channel-specific data.             

Tools to Craft Wow UI/UX  

Gone are the days when it was the products only that mattered. Customers today look beyond your products or services and expect their shopping journey to be no less than a cakewalk. No matter how good your products are, the moment there is a glitch on your white label SaaS marketplace, your customers are out for good. You wouldn't want that right? It thus becomes important to look for tools that help you create a seamless UI/UX on your Indian marketplace. And well who doesn't love to shop on a visually appealing marketplace website?

With StoreHippo ecommerce solutions come with a rich design theme library to help you play around with the website's look and feel. The easy-to-use drag-and-drop tool helps even a novice user to seamlessly create custom professional-looking designs for your marketplace. You can change the design elements as per the market needs and tweak the platform’s color and themes to maintain the branding of your white label marketplace website. The StoreHippo ecommerce solutions offer easy navigation and fast-loading page speed to offer an engaging user experience to your customers. 

Ability to Craft Personalized Buyer Journeys 

A personalized buyer journey is not something you can send to the backseat. As you plan to carve a niche for your enterprise brand in the Indian ecommerce landscape, you need features and tools to be able to craft a personalized buyer experience. Wonder how you can create a personalized journey? Well, for starters, you can create a personalized landing page to promote a particular product or service on your white label SaaS marketplace. You can also engage with your customers in their native language or create multiple sub-stores to target a specific audience segment.

Built on a decoupled headless architecture, StoreHippo ecommerce solutions help you implement multi-level personalization seamlessly. You can create a chain of personalized multi-stores to cater to different segments of audiences based on locations in India, product categories, or buying habits. You can create custom discounts and offers for your audience with StoreHippo. With StoreHippo white label marketplace software, you can also customize the shipping solutions, payment processes, offer multilingual content to engage with your audience in their native language, and customize the product pricing. StoreHippo comes with multilingual solutions supporting 100+ languages. You can localize your content and enable your customers to shop in their native language. 

Marketing Tools to Engage and Convert Buyers

To seamlessly run and grow your business, building a marketplace is not enough. You need to put your white label marketplace website right in front of your audience and that can be only done when you have the right marketing tools at your disposal. When you choose a white label marketplace builder for your brand, make sure to look for tools that help engage and convert buyers and enable you to execute multiple marketing strategies. Customers love real-time interactions, multiple offers, quick deliveries, etc when they shop online. 

StoreHippo white label solutions come with a host of marketing tools to help you take your enterprise marketplace to the right audience. With StoreHippo’s built-in powerful discount engine, you can implement multi-level discounts and offers on your white label marketplace in India. The built-in SEO tools help you rank your brand higher on SERPs. You can create unique meta titles, URLs, meta descriptions, etc to rank your brand better on search engines. You can recover abandoned carts and convert potential customers by sending out real-time personalized PUSH notifications to your customers. StoreHippo also comes integrated with reporting and analytical tools to help you analyze your marketing channels and leverage the best performing marketing approach for increased conversions. 

Comprehensive Vendor Management Solutions

A white label marketplace website entails a long list of vendors. Now when you have multiple vendors to take care of, you need a comprehensive vendor management solution that makes it seamless for you to onboard and manage them. Right from onboarding them, and verifying their licenses to overviewing their inventory, and managing the orders, shipments, and deliveries, the day-to-day business operations can go on and on. You need solutions that help you navigate through the challenges of vendor management seamlessly and efficiently. 

StoreHippo comes with an end-to-end vendor management solution that makes it easy for you to run and grow your business by onboarding hero vendors from all across India. StoreHippo offers an easy-to-use interface that makes it easy even for novice sellers to seamlessly onboard on the white label SaaS marketplace.

The admin can accept or reject any objectionable/counterfeit item listed by the vendors before it goes live for the buyers. StoreHippo also creates a separate vendor dashboard for each seller to help them handle their business seamlessly. It also creates a unique seller page for each vendor to help the customers engage with the vendor of their choice. 

Other advanced features offered by StoreHippo multi vendor solutions are a comprehensive admin dashboard, advanced product, and order management solutions, central admin dashboard to seamlessly manage the day-to-day business operations in just a few clicks. Using the central admin dashboard from StoreHippo white label marketplace software, you can overview the very fine details like vendor-specific sales, revenue, best-selling products, vendor performance, etc. in just a few clicks.

Flexible Commission and Payout Management Solutions

A large-scale multi vendor white label marketplace means managing a large network of vendors and their commissions. Well, as different sellers have different pricing structures and unique payment frequencies, it becomes tedious to be flexible with their commissions and payout management. Wonder what is the way forward? Well, a white label marketplace is all about customisations, right? To modify and customize the commission and payout options on your white label marketplace in India, you need a robust ecommerce platform like StoreHippo.

StoreHippo comes with a detailed seller ledger to help you set up unique percentage and commission structures and manage the vendor payout effortlessly. You can seamlessly customize the shipping, payment, discount etc for all your vendors with StoreHippo’s inherent flexibility. The adaptive payment feature from StoreHippo helps you distribute the payment between admin and vendors of a multi-seller cart order. 

Built-in Order and Shipping Management

61% of the customers are willing to pay extra for same-day delivery. Well, it may come as a surprise, but a fact’s a fact.

The ecommerce world today needs you to act fast, and how without a white label marketplace software that offers built-in order and shipping management, can you ensure quick and efficient delivery? As you opt for solutions that help fulfill your supply chain hassle-free, you can grow your business manifold. Customers are going gaga over same-day deliveries. If you succeed in offering quick deliveries, you can build a strong brand reputation in the Indian ecommerce market. Wonder how? Well, apart from a reliable shipping management solution on your marketplace, you can also onboard local vendors that help fulfill hyperlocal deliveries. 

StoreHippo comes with an advanced order management system that helps your sellers manage their order and shipping seamlessly. With the built-in inventory and order management system from StoreHippo white label marketplace software, your sellers can track sales, orders, inventory and fulfillment easily. They can get complete order details, add new orders manually, and perform a variety of other operations. The inventory also gets automatically updated with each new order via StoreHippo’s manual order approval flow. You can also choose to integrate with StoreHippo’s 30+ pre-integrated logistics providers to create a seamless delivery solution. You can integrate with more than one shipping partner to optimize the shopping costs. StoreHippo also offers a built-in delivery boy management solution to help you manage your own fleet of delivery boys and offer timely deliveries to your customers.

Multiple Payment Options

A white label marketplace website that creates a frictionless payment process for its customers, goes longer in the Indian ecommerce market. Customers feel inconvenience with complex payment processes and leave your marketplace with a negative impression. Wonder how to create a seamless payment process for your customers? How about adding multiple payment gateways to your marketplace so that your customers can choose their own payment options? It does sound like a plan.  

With StoreHippo ecommerce solutions, you can use its 60+ pre-integrated domestic and international payment gateways. You can integrate with one more payment solution like UPI, digital wallets, net banking, store credits, etc. to create a seamless payment process on your white label marketplace in India. You can also offer loyalty rewards and store credits to your customers on your enterprise marketplace with StoreHippo ecommerce solutions.       

Reporting Engine and Analytics

Data plays a magic role in helping you create strategic business moves. But how do you plan on getting hands-on rich customer data without a reporting engine and analytics? Along with an in-depth understanding of Indian buyer behavior, knowing their product preferences also becomes a must. With customer data and insights, you can pitch the right product to your customers and offer undistracted attention to your customers in the Indian ecommerce market.   

StoreHippo white label marketplace software comes with advanced reporting and analytical tools to help you understand your customers and draft strategic marketing plans. You can also integrate with various analytical tools like Google Analytics, Zoho, etc. to gain rich customer data with StoreHippo’s headless APIs. You can also create dynamic forms at various stages of your buyer's shopping journey and landing pages to capture customer data with StoreHippo.      

Conclusion

Well, it can look like a tedious task to run and grow your white label marketplace in India. But, with the right ecommerce solution at your disposal, you can seamlessly capture the market and carve a niche for your ecommerce brand. And after going through the elaborative article above, we bet you now know how to identify the right white label marketplace software for your enterprise business.    

StoreHippo ecommerce solutions offer various comprehensive enterprise-grade features to help you build and grow a marketplace. StoreHippo supports a variety of business models like B2C, B2B, B2B2C, D2C, etc. The 300+ built-in features and 120+ integrations help enterprise-grade businesses like yours reach new markets, grow their efficiency, and future-proof your white label marketplace in India.  

Are you all set to run and grow your white label marketplace website with StoreHippo? Get you started with your 14-day free trial now.