5 B2B Ecommerce Solutions Features That Can Future Proof Your Brand

Did you know?

• Global B2B ecommerce market is expected to reach an enormous $13,630 billion by 2027.

• Over 73% of millennials involved in the B2B ecommerce industry are looking forward to digital channels to influence their purchasing decisions

 Source: Forrester 

The entire ecommerce industry is witnessing a massive shift in recent times and the B2B marketplace trends are leading the way.

From consumer behaviour transitions to soaring market value, and changes in buying journey, the B2B ecommerce industry has shown a paradigm shift.

With all these shifts going on, it has become necessary to match the speed of the industry by future-proofing your online business. If you are wondering how to do it, here is your easy hack to do it all with a B2B ecommerce platform.

Top 5 B2B ecommerce solution features to future proof your business

1. Flexible ordering and pricing options

A wholesale business consists of a lot of business functions. Between bulk orders, fulfilment centres, product catalogues, and customer management tools, there are a lot of systems that work together to create unified order management. It is important to have all the order and pricing customization management features in one unified B2B ecommerce solution. Having disparate tools that can’t work together can result in confusion and potential problems with order fulfilment and inventory management. Additionally, you might want to offer customized pricing to your best clients depending on their location, tier, or other factors. It is best to think through possible B2B features before you dive into implementing an ecommerce platform for your wholesale business.

While flexible ordering and pricing management goes a long way to secure sales, it is important to integrate both factors in your B2B marketplace. The best ecommerce platform like StoreHippo offers personalized pricing features to offer custom prices and special deals for every customer. Moreover, you can also offer segmentation or location-based pricing to acquire new customers. It also manages the complex ordering process of wholesale business with the B2B specific features like advanced search, custom enquiry form, multiple secure payment channels, reordering, multi-currency payment options, and more.

2. Heavy focus on personalized customer experience

Did you know that the customer experience management market is expected to get doubled by $14.9 billion by 2025? Be it B2C or B2B, this is the era of personalization. Every customer expects personalized products and services, relevant product recommendations, custom offers and discounts, and whatnot. 

But the fact is that many B2B marketplaces are still struggling to personalize the customer shopping experiences. Taking the personalization route, digging their attributes and behaviour is much easier with a B2B ecommerce solution. Just like StoreHippo allows you to personalize the customer experiences through multiple innovative ways. The easy-to-use platform lets you implement customized pricing based on IP address, login, order volume, device, sales, and many other key factors. Start your B2B personalization journey to offer best-in-class customer shopping experiences.

3. Capabilities to handle B2B as well as B2C business models

No matter even if the characteristics of B2B and B2C ecommerce models are different, the biggest common thing is that - Customer is the king. It is always important to consider the expectations of customers. Today, most of the customer’s minds are conditioned by the amazing B2C experiences and now, they expect similar shopping experiences from the B2B marketplace. Even if you are dealing with the complex requirements of a B2B model, you need to deliver amazing shopping experiences just like B2C.

Not to worry, when you have the best ecommerce platform like StoreHippo. It offers a B2B solution with extensive B2C features to handle the requirements of both the business models at a unified platform. If you are a wholesale business and also looking to sell via retail or vice-versa, StoreHippo can do wonders for your business, that too without any additional cost.

4. Well-optimized for mobile

According to Google, more than half of B2B queries are made via smartphones. Also, mobile phones influence over 40% of the business revenues in B2B organizations. So, it clearly suggests that mobile optimization is a must-have feature for B2B ecommerce platforms. With the huge popularity of mobile apps, it gets very important for B2B brands to adapt to mobile commerce. 

Are you thinking that your wholesale business website is mobile-friendly and that’s all you need? You need to understand that there is a huge difference between having a mobile-friendly site and a full-fledged mobile optimized website. Adopting mobile commerce allows access to mobile-specific features like user personalization, push notifications, login-base deals, and much more. Don’t wait to adopt a mobile-first B2B ecommerce solution like StoreHippo. It helps you get your B2B site mobile-ready with all the unique mobile features. The platform also lets you build your mobile apps (Android/iOS) without any additional cost. The PWA (Progressive Web App) support is an additional benefit to deliver a native-like experience to users.

5. A full-blown marketing strategy with multichannel selling options

Marketing being the primary key to any business, wholesale businesses are no different. It is the best way to connect and engage with customers. And automating your marketing efforts is the best way to do it but you need the right B2B ecommerce platform.

Unlike B2C companies, wholesale businesses need additional technology, resources, tools, and features to execute a full-blown marketing strategy. Some B2B specific features include custom-made deals, customized invoices, personalized user experience, device-based themes, pricing overrides, login-based pages, discounted shipping, and much more. The inherent features of StoreHippo allow you to offer personalized shopping experiences through these innovative features. 

With the inbuilt and powerful discount engine of StoreHippo, you can easily implement customized pricing based on login, IP address, order volume, sales etc. Moreover, you can also capture the key customer information to offer the relevant products and grow the number of loyal customers on your B2B marketplace. The additional features of multi-channel selling give you more reasons to get the platform. With multiple channel choices, it has become super important to offer a seamless omnichannel experience in the B2B ecommerce landscape. Don’t wait anymore to deliver personalized shopping experiences to your customers to change your B2B ecommerce game with StoreHippo. 

Stay ahead of the B2B ecommerce curve with StoreHippo

With the rapid growth of B2B ecommerce industry and rising customer expectations, choosing the right B2B ecommerce platform has become a key decision for wholesale business success. Now when you know the must-have features of the platform, it is time to choose the right solution that matches the unique requirements of your B2B organization. 

StoreHippo can help you prepare for this online wave of ecommerce in the B2B world with 300+ inbuilt features, a powerful marketing engine, automation tools, enterprise-grade functionalities, 60+ integrated payment gateways, and much more. Along with the aforementioned must-have features, the B2B marketplace platform offers you a wide variety of rich tools like customizable themes, advanced search tools, analytics, and more to take your online wholesale business to new heights.

 Ready to take your wholesale business to new heights? Start your 14-day free online trial store to explore all the features by yourself and take your wholesale business to the next level.