5 ecommerce marketing tips and tricks to drive sales for your enterprise marketplace

Battling for quick conversions on your enterprise marketplace?

Want to achieve multifold growth in revenue for your brand? 

Wondering what is the secret recipe to boost your sales? 

Let’s try revamping the entire ecommerce marketing and sales strategy. 

However, before doing that, here is a quick sneak peek into customer behaviour:

• 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences
• 93% of online shoppers use a coupon or discount code throughout the year
• 69.82% of online shopping carts are abandoned
• 43% of all e-commerce traffic comes from Google's organic search
• 96% of customers admit that customer service is just as important as brand loyalty

Source: Big Commerce, Statista 

The buying habits of the new-age customers are taking massive shifts. It becomes imperative to understand your customers and choose the best-performing channels to drive sales on your enterprise marketplace. 

The concern here is - how to drive and win customer loyalty.

To build a loyal customer base on your enterprise ecommerce website, you need to first look out for what your customers love!

It is a known fact that customers love special personalized offers, social media presence, quick and hassle-free returns, etc. to make a repeat purchase. 

Let us cash in on that then! 

Let us look at the top tips and tricks to achieve higher revenue growth in your marketplace.

5 tips and tricks to drive sales for your enterprise marketplace

We bet you know that customer loyalty is credible up to 12X of the first purchase! 

Yes, loyal and satisfied customers are the lifeblood of any business.

Are you all set to get a grasp of the amazing time-tested tips and tricks to boost sales on your enterprise marketplace? 

Personalisation to engage, convert and retain buyers

It is the hyper-personalization age and your customers love receiving personalized marketing messages, hyper-targeted notifications, product recommendations etc. on their mobile devices. Are you offering personalized services to your customers? 

If not, take a cue here and set up your enterprise ecommerce marketplace to offer extremely personalized shopping experiences. 

With StoreHippo’s decoupled headless architecture, you can tweak your enterprise marketplace inside out. StoreHippo also enables you to implement multi-level personalizations which include customized shipping solutions, digital payments, building multiple custom storefronts, offering multilingual personalized content etc. You can also offer behaviour-based product recommendations, geo-location tagging etc to leverage your customers. 

Discounts still win the marketing war

To stand firm in the ecommerce battleground, you need the unwavering support of discounts and offers in your ecommerce marketing game plan. Discounts serve as a ploy that attracts buyers to your marketplace, making it a sure-shot way to boost sales. 

You can achieve higher conversions by offering a variety of discounts and offers to your customers with StoreHippo’s powerful built-in discount engine. StoreHippo enables you to offer a variety of discounts like 

• Order for Rs. 799 more to unlock free shipping 
• Product level offers like 15% off on smartphones 
• Order-value based discounts, like get 10% off on shopping of Rs 1500
• Coupon codes saying add one more item to unlock this coupon code 
• Time specific offers or flash sales, say order within 7 hours to get 5% off 
• Group based discount like 10% of for customers buying kitchen appliances
• Seller or brand specific discount like 20% off on Loreal products 

You can ace your ecommerce marketing with StoreHippo and experiment with various ecommerce marketing techniques to achieve higher ROI. 

Use wishlist and abandoned cart features to convert potential customers

It is quite very common for customers to abandon their carts for a number of reasons. But did you know you can recover up to 40% of incomplete checkouts with abandoned cart follow-ups? Yes, you read that right! With a great on-site experience and by investing in the most useful tools, you can convert your store visitors into potential buyers. 

The wishlist feature happens to be one such tool. With a seamless wishlisting feature on your enterprise marketplace, you offer your customers a license to window-shop, without the restraints of budget or time.  

When you create an online store with StoreHippo, you get hands on the next-generation wishlist feature for your marketplace. Your customers can create their own wishlist and add items they are interested in to shop later. You can also use the valuable information of the wishlist feature to offer a personalized user experience to your customers.

Also with StoreHippo’s abandoned cart feature, you can improve your sales funnel and re-target your customers for higher conversions on your enterprise ecommerce marketplace. When you get complete orders and customer details for all abandoned carts, you can leverage these customer behaviour insights to follow up with personalized emails and convert the customers. You can also set up automatic emails to follow up with abandoned cart customers at selected time intervals. For example, when a customer left his purchase mid-way with items in his cart, you can send a ‘price drop alert on cart items’ to him, followed by enquiring if he faced any issues while checking out. 

Implement SEO-optimized content to drive organic traffic

Who doesn’t want to show up higher in Google SERP, right? Optimizing the marketplace to achieve higher ranks on search engines can come out to be the reason for a resounding success. 

To go ahead with SEO ecommerce marketing, you need tools to seamlessly strategize and execute your marketing plans. StoreHippo offers comprehensive, easy-to-use, and fast-to-implement inbuilt SEO tools. With StoreHippo’s enterprise ecommerce solutions, you can easily create unique URLs for pages, meta titles, meta descriptions, meta tags, keywords and more right from your admin dashboard. When you align your SEO marketing strategy you gear up your brand for more organic footfalls and better growth. For example, when a customer searches for sports shoes on Google and your marketplace website reflects on the first page, the customer is more likely to visit your store and make a purchase. 

Nail your marketing with multi-channel customer support 

Well, we all would like a sale to close without the need for customer support, but having strong customer support is the first step to achieving higher conversion rates. A multi-channel customer support in your ecommerce marketing strategy can work wonders for your business. 

You can give a personal touch to your support services by assigning support managers to your customers and follow up with them before and after an order. You can also train your staff to understand and resolve your customer issues with empathy and without compromising your brand objectives. Your team can push products in real time, and use push notifications, live chat, chatbots etc to engage your customers. 

With StoreHippo, you can also create a simple form with multiple-choice options. You can also offer some brownie points like free shipping or gift coupons for giving feedback. StoreHippo also offers multiple communication channels to your customers, offering live chat, dynamic forms, etc. You can even link your social media pages with websites, apps and other analytics software for cross-channel marketing and customer support.

Conclusion

Each business needs sales and conversions to keep its enterprise ecommerce profits flourishing. And if you are wondering how to drive sales on your marketplace, you now know what to do. All you need is a next-gen ecommerce platform and with the tips and tricks above, you can steadily grow your sales and chart an upward growth trajectory in no time. 

StoreHippo offers enterprise-grade features and a host of ecommerce marketing tools to help you acquire new customers and drive sales. Boost profits on your enterprise marketplace with a technologically advanced platform like StoreHippo. Start your 14 days free trial now.