Imagine your enterprise marketplace website as a vibrant bazaar, bustling with a host of stalls from multiple vendors.
Now visualize having the power to tailor the minute details of each stall according to a unique target audience and yield maximum ROI through personalization and brand differentiation.
Can work wonders for your business, right?
That is the power a customizable multi store platform accords your business.
You hold the reins to not only create an unmatched shopping experience for your customers but also create a seamless selling journey for your vendors.
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Unlocking disruptive opportunities with a customizable multi store platform
The one-size-fits-all approach is long gone. It’s time to stay ahead of the curve by experiencing the power of flexibility and innovation.
Wonder what makes us say so?
Let us try to find answers through customer buying trends for 2024:
- $8.7 trillion of sales forecasted via multi vendor marketplaces by 2025
- 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences
- 70% of consumers say it’s important for brands to offer a personalized experience
- 70% of online shoppers said that a poorly designed website puts them off
- 30% higher lifetime customer value of buyers who shop omnichannel
- 91% of customers make online purchases using their smartphones
Source: Statista, Hubspot
It is the era of shopping on enterprise marketplace websites. With the customer's buying habits changing rapidly like never before, brands need to build marketplaces customized to the unique needs of their customers.
And a customizable multi store platform allows brands to do so easily.
Let us understand how.
5 Reasons to Build Your Marketplace with a Customizable Multi Store Platform
Enhanced engagement, personalized buyer journey, out-of-the-box solutions etc have now become the must-have ingredients for your enterprise brand’s recipe to success. If you are planning long-term growth and higher sales on your marketplace, you need solutions that help you create tailor-made shopping experiences on your enterprise marketplace website.
Here is how you can make your brand stand out amidst competitors by using a customizable multi store solution:
Create custom store designs for better engagement
Customers expect brands to offer them undivided attention. And, the best way to do so is by building stores designed to the requirements and preferences of your buyers.
Imagine you have customers across the globe. Will an Indian store aligned for the Holi Sale go down well for your American audiences? Well, you know the answer.
You need custom store designs for each sub-store to engage and convert your buyers. You also need to optimize the design for different devices and create multiple landing pages to engage with the buyers. Seems like a daunting task, but with a customizable platform, you can seamlessly create different design templates for different sub-stores to create the most unique buying journeys and experiences.
StoreHippo's customizable multi store platform comes with 100+ device-optimized themes to help you customize your marketplace seamlessly. You can create multiple store designs for each of your stores based on the user’s preferences. The easy-to-use drag-and-drop tool from StoreHippo helps even a novice user create professional-looking designs in just a few easy steps without coding. You can also create conversion-friendly landing pages, promo pages, etc with dynamic page functionality from StoreHippo.
Agile changes as per market and buyer demands
You are always going to see new and different patterns when it comes to customer buying habits. The ecommerce market is bound to change, leaving you with quite a short time frame to adapt and innovate. Customers look for hyper-personalization when buying online with fewer to no distractions. With a customizable multi store platform, you can have the flexibility to meet customer’s demands and requirements across all sub-stores without having to disrupt the entire ecosystem.
StoreHippo ecommerce solutions come with a host of features to help you customize your marketplace as per the market trends:
- Built on mobile-first solutions, StoreHippo helps create Android and iOS mobile apps directly from your admin dashboard without any coding. The best part, you can even create different mobile apps for different sub stores with StoreHippo’s customizable multi store platform.
- Easy-to-use omnichannel solutions help create new customer touchpoints seamlessly using the same backend logic and APIs. Just imagine the kind of insane connection channels you can create with each of your sub stores being available across multiple touch points.
- Headless and MACH architecture gives creative control to offer the best shopping experience on the enterprise marketplace website. Imagine offering different prices, discounts, shipping options, payment solutions etc on each sub store.
- Built-in multilingual solutions and support for 100+ languages help create language-specific sub-stores and mobile apps
Build white label multi vendor marketplace
Wonder why you need to build white label online marketplace for your business? Well, the greatest benefit of going white label is creating a brand presence through a number of channels, consciously and subconsciously.
Imagine your frontend, backend, notifications, shipping parcels etc. all branded with your logo and brand messaging. Can you fathom the impact it has on creating brand recall.
Now with a customizable multi store platform, all the location or product line specific sub-stores of your marketplace brand are rebranded with your logo, themes and brand identity ensuring a resounding and cohesive online presence across channels.
StoreHippo is built on decoupled headless architecture offering a flexible ecommerce platform that can be tweaked at the front end as well as the back end. StoreHippo helps you rebrand and create a multi store marketplace website easily. Also, you can implement multi-level customizations like building multiple storefronts for various locations, audiences, product categories, etc. You can also customize your stores with unique store-based inventories, multi pricing, adding store based vendors, different languages for each store, etc. You can also send out personalized notifications to your customers with StoreHippo enterprise ecommerce solutions.
Easily experiment with diverse software and service providers
When building your multi store marketplace, you need to be able to easily experiment with diverse software and service providers to stay agile and innovative in the ecommerce landscape. Enterprise brands like yours need to optimize their operations, enhance customer experiences, and also be able to adapt to the market conditions. With the help of third-party services and solution providers, you can extend the functionalities of your multi vendor marketplace and create a tailored ecommerce environment for your brand.
The customizable multi store platform from StoreHippo helps enterprise brands seamlessly integrate with the software and service providers of their own choice. With the headless APIs, StoreHippo helps you manage your day-to-day business operations with hassle-free and quick integrations of third-party software like CRM, ERP, accounting, etc. StoreHippo also helps you integrate with multiple delivery partners, payment solutions, chatbots, live chats, etc. Also, the microservices-based infrastructure gives a better fault identification mechanism and enables you to identify, isolate, and replace any faulty or inefficient integrations rapidly.
Innovation and differentiation
Well, to stand out from the immense sea of marketplaces, you need innovation and differentiation in your multi vendor marketplace. Imagine you build a multi store marketplace and as your business scales, you plan to go hyperlocal with your ecommerce solutions. What happens if you do not have a customizable platform that helps you pivot to different business models or even better, create hybrid solutions tailored for your unique needs? You can seamlessly carve a niche for your business in the ecommerce market by implementing quick innovations.
StoreHippo enterprise ecommerce solutions help you build a range of marketplaces in no time. You can pivot to different business models like horizontal, vertical, B2B, B2C, B2B2C, D2C, hybrid, or custom marketplaces in no time. Unlike other marketplace solutions that offer additional plug-ins, StoreHippo helps you scale up your business without any added effort. You can build innovative out-of-the-box solutions for your brand with StoreHippo’s headless architecture.
Conclusion
Well, the necessity of using a customizable multi store platform stems from the fact that you need to stand out in the crowded digital marketplace. And you can seamlessly empower your vendors, foster customer loyalty and drive growth for your multi vendor marketplace, all by harnessing the power of a customizable platform.
StoreHippo is the best enterprise ecommerce solution that comes with 300+ enterprise-grade features and 120+ built-in integrations to help brands carve a niche. With the inherent flexibility and scalability offered by StoreHippo, you can future-proof your business and customize the platform to the unique needs of your enterprise business.
Are you all set to navigate the dynamic ecommerce landscape by customizing your multi vendor marketplace? Explore the wide range of enterprise-grade features by starting your 14-day free trial now.
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