In a crowded B2B marketplace, standing out is essential.
One of the best ways to do this?
Personalization.
But not just any personalization—unique, tailored experiences that resonate with your buyers.
When you run a white labelled B2B marketplace, customization is your superpower.
It allows you to cater to the specific needs of your audience, creating a more engaging and memorable experience.
Whether it’s personalized product recommendations or tailored marketing, the right strategies can set your B2B online marketplace apart.
Wondering how to leverage these opportunities?
Table of Contents
How Personalisations Impact B2B Marketplace Buyer Behaviour
Before we dive into the types of unique personalizations, let us look at a few personalization trends that are shaping the B2B industry:
- 59% of customers say that personalization influences their shopping decision
- 51% of consumers feel it is important to get a personalized experience across all digital channels within a brand
- 79% of organizations that exceeded revenue goals have a documented personalization strategy
- 89% of consumers only consider brands that show they understand their needs and care about them
- 78%+ of consumers will only engage with personalized offers
- 66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app
- 70% of B2B buyers started using m-commerce channels more in the past 2-3 years
Source: InstaPage
Well, the above stats suggest that you need to do more than just sell. The one-size-fits-all marketing strategy does not work today. You need to build an enterprise marketplace website that resonates with the buyers keeping their priorities, preferences, and customer journey in mind. Adapting personalization in your marketing approach can benefit your business in many ways.
5 Unique Personalisations To Make Your White Labelled B2B Marketplace Stand Out
Personalizing your white labelled B2B marketplace can significantly enhance buyer satisfaction and differentiate your platform from the competition.
Here are five creative customizations to help your B2B marketplace leave a lasting impression:
1. Customizable Themes and Layouts
When you build an enterprise marketplace website, tailor the look and feel with fully customizable themes and layouts. With personalized themes, you can reflect your brand identity and create a unique experience for each buyer. This flexibility helps differentiate your marketplace from competitors by aligning it with your target audience’s expectations. When you offer personalization at this level, you create a lasting impression and encourage repeat business on your whitelabelled marketplace.
StoreHippo ecommerce solutions come with a rich design theme library to help you play around with the design elements. You can seamlessly customize the designs for your white label marketplace with StoreHippo’s intuitive design tools. StoreHippo the best enterprise ecommerce solutions help you tweak the color and themes of your website to maintain branding, implement various strategic marketing plans, or engage in A/B testing. StoreHippo’s rich design theme library creates professional-looking store designs with its easy-to-use drag-and-drop tool. You can seamlessly overhaul your B2B website design within minutes without any coding. The scalable white label marketplace solution from StoreHippo also offers easy navigation for your buyers and offers fast loading page speed, creating an engaging shopping experience across all channels.
2. Mobile-First Design with Personalized Mobile Apps
Mobile commerce is essential for modern B2B sales. When you build an enterprise marketplace website, make sure to build B2B mobile apps that offer a custom experience catering to specific buyer needs. A personalized mobile app helps you ensure that your marketplace is optimized for on-the-go transactions. With mobile-first designs, you can not only enhance accessibility but also provide personalized dashboards, notifications, and features for each user segment. Personalized mobile experience fosters greater engagement, making it easier for buyers to manage shopping seamlessly, anytime, anywhere.
The StoreHippo ecommerce platform is built on a mobile-first approach offering a variety of mobile-ready solutions. The stores powered by StoreHippo B2B marketplace platform are PWA stores, that look, feel and work like mobile apps even on entry level devices and work with poor internet connectivity as well. StoreHippo comes with an inbuilt mobile apps builder that helps enterprise brands build B2B sales apps without any coding and at zero additional costs. You can not only create separate apps for different sub-stores but also personalise them for your B2B buyers.
3. Advanced User Segmentation
Advanced user segmentation allows you to offer a hyper-personalized experience by creating specific stores for different customer segments based on geography, product preferences, buying behavior, or location, etc. Whether you're catering to a global audience or niche markets, by segmenting the audience you can deliver tailored product recommendations, special offers, and marketing campaigns to individual segments. For example, you could set up a network of multi-store white labelled B2B marketplace to serve different geographic regions or industries. This level of personalization increases engagement and drives sales by meeting the precise needs of each buyer group on your enterprise marketplace website.
With StoreHippo’s multi store ecommerce solutions, you can create multiple location-specific, product-specific, audience-based B2B enterprise ecommerce stores in no time. You can add different location-specific product catalogues or promote best-selling products on your white label marketplace.
4. Dynamic Pricing and Custom Discounts
You can offer dynamic pricing and custom discounting to offer tailored pricing strategies on your white labelled B2B marketplace. You can segment the audience based on customer purchase frequency, ticket size, or geographic location to offer personalized discounts. This ensures that different segments of your B2B marketplace buyers receive custom pricing based on their specific needs. By implementing personalized pricing strategies, you can reward your customers with customized discounts, creating a sense of exclusivity that encourages repeat purchases. It also helps vendors manage competitive pricing to better serve their buyers, increasing overall satisfaction and loyalty.
StoreHippo comes with a host of marketing tools and integrations to help you implement personalized marketing on multiple levels. You can use the powerful discount engine to help you offer multi level discounts to your customers. When you build an enterprise marketplace website, you can easily create multiple dynamic pages that give you access to rich customer data to create targeted marketing campaigns. You can create custom based discounts to attract customers. You can also bring back lost sales on your marketplace website by recovering your abandoned cart orders with automated follow-ups.
5. Multi-Lingual and Multi-Currency Support
When you build an enterprise marketplace for global locations, you also need to personalize your solutions for global customers. Offering multi-lingual and multi-currency support ensures that buyers from different regions feel comfortable shopping on your marketplace. You can create a fully localized experience that adapts to the preferences of diverse global markets and enables customers to interact in their native language and pay in their local currency. Such global personalization enhances the buyer journey by making it easier to navigate, understand product details, and make secure purchases. Supporting multiple languages and currencies not only broadens your marketplace’s reach but also boosts customer satisfaction by catering to the specific needs of your white labelled B2B marketplace’s international clients.
StoreHippo ecommerce solutions come with a gamut of global features that help you create a seamless shopping experience for your customers across borders. StoreHippo offers 100+ languages (including right-to-left languages like Arabic and Hebrew) to help global customers shop in their native language. With multiple domestic and international payment gateways from StoreHippo customers can seamlessly pay in the currency of their own choice from anywhere in the world. StoreHippo helps leverage the global markets with a host of features like multi currency invoicing, a built-in tax engine, international shipping partners, location-based pricing, etc.
Conclusion
In the competitive B2B ecommerce industry, it is indeed important to stand out. Implementing the above-mentioned personalized features will differentiate your white labelled B2B marketplace, ensuring that it caters to diverse needs and preferences across global markets. With the right customizations, your marketplace becomes a platform that not only meets but exceeds buyer expectations.
StoreHippo is a 360-degree B2B marketplace platform that helps wholesale businesses reach a wider audience and unleash their growth like never before. With the decoupled headless architecture from StoreHippo, best enterprise ecommerce solutions, you can build a flexible enterprise ecommerce platform that can be tweaked inside out. StoreHippo is built on MACH architecture that gives inherent flexibility and scalability to build tailor-made solutions for the unique needs of your business.
Ready to build an enterprise marketplace website and implement unique personalisations on your B2B marketplace.? Explore the 300+ built-in enterprise-grade features from StoreHippo by starting your 14-day free trial now.
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