Driving conversions in the competitive B2B ecommerce landscape isn’t just about having a functional app.
It’s about creating a seamless, intuitive experience that addresses the unique needs of B2B wholesale buyers.
With purchasing decisions often involving multiple stakeholders and large order volumes, your B2B online marketplace and apps must go beyond basic functionality to deliver conversion-friendly features that truly make a difference.
But what makes a B2B wholesale app stand out in 2025?
It’s about blending user-centric design with features that enhance convenience, speed, and trust.
From personalized catalogs to dynamic pricing, today’s buyers expect solutions tailored to their business needs.
By leveraging the best enterprise ecommerce solutions, you can create a powerhouse that drives growth and builds lasting customer relationships.
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Unlocking Growth With B2B Wholesale Apps
The world of B2B commerce is undergoing a transformative shift. Today, mobile apps aren't just tools, but dynamic ecosystems that redefine how businesses connect, transact, and thrive.
As digital selling becomes the cornerstone of the B2B landscape, mobile commerce with conversion-friendly B2B apps is poised to lead the next wave of innovation and growth.
Wonder what makes us say so?
Here is how business-to-business mobile apps are driving wholesale buying online:
- 70% of B2B searches start on mobile apps
- 40% of B2B ecommerce sales are driven by mobile devices
- 73% of companies using marketplace apps for sales saw a gain in their overall productivity
- 78% of B2B brands believe that mobile commerce is a future driver of their industry
- 90% of B2B organizations have moved to digital selling
Source: Think With Google
In the ever-evolving ecommerce landscape, embracing mobile-first strategies is no longer optional—it’s a necessity. B2B apps are revolutionizing the way businesses interact, ensuring seamless experiences and driving unparalleled success. As the industry continues to embrace digital selling, brands that prioritize mobile commerce will be best positioned to stay ahead, foster meaningful partnerships, and unlock their full potential.
7 Conversion-Friendly Features in B2B Wholesale Apps in 2025
The rapid evolution of technology has reshaped how businesses engage in wholesale trade. For B2B enterprises, mobile apps have become indispensable in delivering seamless, efficient, and impactful buyer experiences. In 2025, mastering the art of creating conversion-friendly B2B wholesale apps will be the key to thriving in a competitive marketplace.
Here are 7 conversion-friendly features in a B2B wholesale app in 2025:
1. Three-Party Chat
Effective communication is the backbone of B2B transactions, and a three-party chat feature ensures seamless communication among clients, vendors, and admins. This functionality allows all stakeholders to interact in real-time, and resolve queries without delays. By fostering transparent communication, you can shorten the sales cycle and build lasting relationships with clients. For B2B buyers, this ensures a smoother experience, while sellers can handle inquiries efficiently, improving customer satisfaction. The integration of this feature into B2B apps enhances trust and builds stronger business relationships, making it easier for all parties to stay aligned and complete orders seamlessly.
StoreHippo ecommerce solutions help streamline and speed up negotiations and inquiries on your B2B marketplace with an easy 3-party chat option. Your buyers can chat with sellers and sellers can further chat with the admin seamlessly with StoreHippo. You can stay on top of all conversations with the admin having full control over buyer-seller chats. StoreHippo also lets you easily track all the conversations between your buyers and sellers to know more about buyer requirements and keep track on seller negotiations.
2. Automatic RFQ
The Request for Quote (RFQ) process is crucial for B2B transactions, especially for bulk orders and customized requirements. An automatic RFQ feature simplifies the process by enabling buyers to submit requests directly on your B2B online marketplace or app, reducing manual efforts. Sellers can review these requests quickly and provide accurate quotes, streamlining the procurement process. This feature helps you save time and eliminate errors, ensuring faster responses and greater efficiency. By automating the RFQ process, you not only enhance user convenience but also improve the likelihood of conversion, as buyers receive timely and precise information tailored to their needs.
StoreHippo comes with a host of enterprise-grade features to help you streamline and automate the entire buying process. Your B2B clients can quickly get quotes and compare prices of the products on your ecommerce app. StoreHippo the best enterprise ecommerce solutions offers RFQ, MOQ features to help buyers on your marketplace make decisions faster and cut down on negotiation time.
3. Volume Discounts
Bulk purchasing is a hallmark of B2B transactions, and volume discounts play a significant role in encouraging larger orders. This feature allows you to set discounts based on order quantities, providing buyers with a clear incentive to increase their purchases. For buyers, it means better value, while sellers benefit from higher order volumes and improved sales margins. Integrating volume discounts into B2B wholesale apps ensures that pricing is transparent and appealing, creating a win-win situation for both parties. This approach not only enhances your platform’s functionality but also builds trust and strengthens buyer-seller relationships over time.
StoreHippo ecommerce solutions come with a built-in powerful discount engine to help you create multi-level discounts for your clients. You can offer flat or percentage-based discounts for products, collections, categories, user groups, device-specific audiences, and more. You can also promote your business by offering various rule-based coupons on your marketplace and B2B marketplace app.
4. Tiered Pricing
Tiered pricing is an essential feature for your B2B ecommerce platform as it accommodates the diverse needs of different buyer segments. By offering varying price levels based on customer categories, order volumes, or contract terms, your wholesale business can cater to both small and large buyers effectively. This feature makes pricing more dynamic and flexible, encouraging repeat purchases and fostering loyalty. For sellers, tiered pricing enables better revenue management and targeted strategies. Incorporating this feature into your apps ensures that buyers feel valued and receive pricing that aligns with their unique requirements, boosting conversions and long-term partnerships.
With StoreHippo’s inbuilt tiered pricing, you can quickly implement and manage multi-pricing on your marketplace. You can quickly set-up multi-level prices like volume-based pricing, rule-based prices, min-max quantity-based pricing, customer segment or customer-specific pricing to attract B2B buyers from various different segments.
5. Wishlist
The wishlist feature is a simple yet powerful tool for enhancing the user experience on your B2B ecommerce platform. It allows buyers to save products they’re interested in for future reference, making it easier to plan purchases or revisit options when ready. This feature is particularly beneficial in B2B setups, where decision-making often involves multiple stakeholders and multiple rounds of negotiations. By enabling buyers to organize their preferences, wishlist functionality encourages thoughtful purchasing while reducing the risk of losing interest. For sellers, it provides valuable insights into buyer preferences, enabling them to tailor offerings and improve engagement.
StoreHippo offers a next-generation wishlist feature for your website. Your customers can seamlessly create wishlists and add products that interest them on your B2B online marketplace. They can even add items to their wishlist directly from the catalog or collection pages. With the wishlist feature, you as an admin get valuable insights that can help boost sales. You can personalize the user experience, build customer loyalty, and serve your customers better. Additionally, wishlist data can guide your promotional strategies, pricing adjustments, and marketing campaigns.
6. Multilingual and Multicurrency
When you expand your B2B marketplace to global markets, multilingual and multicurrency features become a must-have. These capabilities allow you to connect with clients across regions, overcoming language and currency barriers. With multilingual support, your customers can navigate the B2B online marketplace and app seamlessly to understand product details in their preferred language, fostering trust and convenience. Similarly, multicurrency functionality provides accurate pricing in the buyer’s local currency, reducing confusion and improving transparency. Together, these features enhance accessibility and inclusivity, helping you expand your reach and cater to diverse markets effectively.
StoreHippo B2B ecommerce solutions come with multilingual themes and support for 100+ languages including the right-to-left languages like Arabic and Hebrew. With the automatic translation support from StoreHippo, you can translate your B2B app and website into multiple languages and create a multilingual ecommerce website. StoreHippo helps you implement rule-based automatic translation, showing language based on the user’s location. StoreHippo also supports multiple currencies, enabling your global customers to pay in their local currency.
7. Multiple Payment Options
Payment flexibility is critical in B2B ecommerce, where transaction values vary significantly, and buyers often have specific preferences. Offering multiple payment options—such as credit cards, bank transfers, digital wallets, and payment on credit—ensures that buyers can complete transactions with ease. This feature reduces friction in the checkout process, increasing the likelihood of conversion. For B2B online marketplaces, accommodating diverse payment preferences improves customer satisfaction and broadens their appeal to various buyer segments. By integrating multiple payment options, you can make the purchasing journey smoother and more adaptable to individual business needs.
StoreHippo B2B ecommerce solutions bring together a number of payment options to help the buyers handle the complex payment process seamlessly. StoreHippo offers 60+ pre-integrated payment gateways that include credit and debit cards, netbanking, UPI, digital wallets and also comes with a provision for B2B wallet and credit management. When you enable your customers to choose from a wide choice of payment options, they find buying easy on your B2B wholesale app and marketplace. By integrating with popular payment gateways StoreHippo allows you to offer your customers a frictionless payment experience, which is critical in maintaining trust and boosting conversions. You can also enable payment gateways based on the location of the buyers and offer multi-currency payments for your global clients.
Conclusion
The evolution of B2B wholesale apps in 2025 signifies a pivotal shift in how wholesale enterprises conduct business in a highly competitive digital landscape. By integrating conversion-friendly features, you can deliver seamless, personalized, and efficient experiences tailored to diverse B2B client needs.
The StoreHippo B2B ecommerce platform offers 300+ inbuilt features and tools to help you create conversion-friendly B2B apps. StoreHippo is your complete ecommerce solution for all your business needs. With StoreHippo’s scalable architecture and enterprise-grade capabilities, you can cater to diverse buyer segments and manage complex B2B transactions effortlessly on your B2B online marketplace and apps.
All set to build your B2B wholesale app with StoreHippo? Explore the wide range of features by starting your 14-day free trial now.
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