A multilingual ecommerce marketplace can take your business places.
Wondering how?
Well, well, as your online marketplace speaks the language of your potential customers, you gain their trust and loyalty.
This single change can keep your cash counter ringing.
Not sure how?
Here are some multilingual buying trends to help you apprehend why selling in multiple languages is a win-win:
- 73% of customers prefer to buy from a site that provides information in their own language
- 65% of the customers prefer reading content in their language, even if it’s of poor quality
- 90% online shoppers said they always visited a website in their own language when they had a choice
- 40% of customers wouldn’t buy products in another language
Source: Weglot
Going multilingual helps enterprise brands achieve better conversions and higher ROI. With a multilingual ecommerce platform, you can build a loyal customer base and tap into the new global markets seamlessly. However, for a smooth transition to a multilingual marketplace, you need an ecommerce solution provider with powerful features and tools.
7 must-have features for your multilingual marketplace software
To quickly create your multilingual marketplace, you need ecommerce software that is not only easy to use but also technologically advanced. The turnkey solution provider should have mobile-ready technology that helps you reach beyond geographies. Let us look at a few must-have features for the ease of creating multiple languages with little manual supervision needed.
Ease of translation
While creating a multilingual ecommerce website, we are sure you do not want to manually translate your content into every language for your marketplace. That would be a lot of work to do!
With a streamlined and automatic translation feature, you can seamlessly add any number of languages in just a few clicks. With StoreHippo’s automatic translation control, you can create multilingual websites in no time. You can simply tick the checkbox and select the language translation feature right from your admin panel. StoreHippo enables you to choose from 100+ languages to translate your content on the website.
Ability to add as many languages as you wish
What could be better than marketplace software that gives you the ability to add as many languages as you wish? We bet you don’t want to be restricted by a platform that offers a limited number of languages. Or, a platform that offers a plugin based-architecture that requires you to add multiple apps or plugins to implement end-to-end functionalities for every language.
StoreHippo's multilingual ecommerce website builder has the capability to convert your website content into all the major languages in just a few clicks. You can choose the languages from the drop-down menu. Your customers can then choose the option to view your website content in the language of their own choice. You can also change your website themes into the chosen language in no time.
Full control over manual and automatic translations
Wondering if you can translate only a segment of your content on your online marketplace and keep the rest as it is? Yes, you can.
With StoreHippo’s translation control, you can have full control over both automatic and manual modes of translation. You can choose between these two modes of translation and also control or override automatic translations selectively. With StoreHippo, you have full control over the sections you want to convert and the sections you want to keep as it is.
Easy bulk translation
It is a common fact that doing manual bulk translations is not feasible. Can you imagine manually translating all products' product descriptions into multiple languages? Nope, not at all.
So the alternative here is to choose a multilingual ecommerce software that allows you to manage translations in bulk. StoreHippo creates support for CSV Imports and Exports to help you manage bulk translations. With this feature you have the flexibility to translate, check or edit your content offline with language tools of your choice. You can seamlessly use offline translator services without giving them access to your admin panel.
Scalability to build multilingual stores rapidly
For fast-growing businesses like yours, you need a marketplace software that helps you scale your business. You can not function with a website that takes helluva time to load as you add more products or pages or languages.
The solution is to look for a software, like StoreHippo that ensures your site performance remains unhindered even when you scale to multiple products, pages and languages. With the optimized translations by StoreHippo, you can scale your online marketplace to millions of users. You can add as many languages as you wish with the StoreHippo multilingual feature and still function just like before.
Ability to apply rule-based languages
How convenient would it be if you could just apply the rules to automatically translate your products and services in different languages? What if we say you can?
Yes, with StoreHippo, you can target your global customers in their native language by adding a rule to convert the whole content in a language based on their IP address. Like you can sell in German for your customers in Germany and French for your customers in France.
Your multilingual ecommerce marketplace can showcase its products in the native language of a given geography, the preferred language of a selected user group or even the device used by your customers with the rule based automatic language translation. You can even set rules to use different languages for different subdomains like en.storehippo.com, fr.storehippo.com etc.
Multilingual support for mobile apps
Today more than 80% of the sales are driven by m-commerce. This emphasizes the need to build multilingual marketplace apps if you are looking to improve your sales.
When you translate your mobile apps into multiple languages, you not only tap global markets but also target domestic markets by using the local languages on your online marketplace. StoreHippo enables you to apply the user native’s language in your mobile apps.
Conclusion
With the aforementioned features, it is easier than it seems to build a multilingual ecommerce platform. The comprehensive solution by StoreHippo offers a host of features so you do not have to go with additional apps or plugins to reach a global or domestic audience.
StoreHippo marketplace software comes with multilingual capabilities to help you add up to 100+ languages in just a few clicks without any coding required. You can develop a niche for your brand in global markets and explore the expansive domestic market in multiple regional languages.
Ready to build a disruptive multilingual online marketplace for your enterprise business? Explore the enterprise-grade features from StoreHippo by starting your 14-day free trial now.
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