The business landscape is changing at a speed never witnessed before and brands are implementing every new strategy possible to win customers.
One such strategy is Omnichannel commerce which is fast proving to be the success mantra for enterprise brands.
Wondering what makes us say that going omnichannel is the roadmap to survive and thrive for every enterprise ecommerce business.
Here are a few numbers to validate the aforementioned:
- 90% of customers look for consistent omnichannel interactions
- 86% of consumers will use at least 2 different channels (and 70% will use at least 3) when making a single purchase
- 91% greater y-o-y customer retention rates for brands with omnichannel strategies
- 80% higher rate of incremental store visits for brands having omnichannel strategies
- 30% higher lifetime value of omnichannel shoppers vs single channel buyers
Source: Intelligence Node
The customers buying behaviours are influenced by a combination of multi-channel research, in-store visits, social media, etc. Omnichannel e commerce shopping is widely implemented by businesses to reach a wider audience and boost conversion and retention. A few years back, customers hardly interacted with the brands on more than 2 touchpoints, but today they want to see the brand on each channel they visit.
No wonder implementing a multi-channel strategy becomes imperative for brands planning to break growth barriers.
Let us explore the omnichannel approach and how it can help you transform your business.
Table of Contents
What is an omnichannel approach
Almost 50% of the customers shop on more than 4 touchpoints regularly and a major proportion of the customers use 6 or more touchpoints before finalizing their purchase.
Each and every enterprise ecommerce brand is working towards grabbing the attention of their customers and providing them with a fulfilling shopping experience. An omnichannel approach relates to offering multiple ways to make a purchase. It helps you to create your brand presence across multiple channels and boost customer confidence in your brand. Yes, it is indeed very important to include an omnichannel approach in your brand-building strategies.
7 Ways omnichannel commerce can transform your business
Today’s dynamic world has made buyers so unpredictable that you can never be sure of the channel your buyers might choose for checkouts. By creating your brand presence across multiple channels, you can offer an engaging and seamless buying experience to your customers.
Here are 7 ways omnichannel commerce can transform your online business.
Better customer retention
There is a 30% higher lifetime value for shoppers who use multiple channels to make a purchase. When you offer a strong omnichannel approach, your customers stay connected to your brand. However, you cannot win your customers just by being on various channels, you need to keep targeting and retargeting them across various channels. Wondering how to go around it?
Quite easy!
The headless architecture from StoreHippo helps you create multiple new touchpoints that your customers can use to interact with throughout the day. The headless architecture gives your enterprise ecommerce brand enough flexibility to create consistent journeys on all channels and helps to engage and retain customers better.
You can also plan seamless transitions between different channels so your customers do not have to begin the journey afresh on each channel. For example, if your customer has added a product to his cart on his laptop, he can view his cart also on his mobile app when he finally makes a decision to purchase the item.
Boosts brand awareness
The digital world has changed the dynamics of marketing altogether. Gone are the days when brand awareness was confined to newspapers and billboards, the modern age marketers have endless opportunities to market their brand and reach the customers.
Say for example, a customer visited your online store and added the product to cart but did not complete the purchase, you can quickly reach out and influence them into completing the purchase. You can send them a personalized mail with the price drop information or using omnichannel e commerce strategies, show them a social media ad about the discount on the same product.
Using an omnichannel medium of marketing, you can also get the customers to visit your stores physically to provide them with both online and offline choices and boost your business growth.
StoreHippo ecommerce solutions also come with an in-built blog engine that helps you to publish content and interact with the customers about your products, services and other ongoing offers. With the rich design theme library from StoreHippo, you can easily create customized designs and website themes for different channels of your enterprise ecommerce brand. The easy-to-use drag-and-drop tool from StoreHippo makes it easy even for novice users to quickly align their store designs without the need of coding.
Increased access to customer data
Customer behaviors are changing dramatically today and online businesses need to adjust their sales and marketing strategies according to the new trends. As you maximize your business reach with multiple channels, you get access to rich customer data. The data that relates to customers’ problems, behaviour, and overall shopping journey helps your brand to create tailored experiences on any device and channel.
Wondering if you need to invest thousands of dollars to provide an omnichannel e commerce experience to your buyers? Well, no. With StoreHippo, you can seamlessly build an online store with omnichannel capabilities and centralize the data from multiple sources.
StoreHippo helps you get access to important data like location, buyer interest, buying history, CRM data etc. And as you get access to the rich customer data, you can offer your customers a personalized shopping journey, thus boosting your business in multiple ways.
Improved customer experience
The key to take your online business to the next level is customer satisfaction. And to provide your customers with a good shopping experience, you need to be available where your customers are, right? Hence the need for omnichannel commerce. However, just being present on your customer’s favourite channel is not enough, you need to provide them (your customers) with a seamless shopping experience.
StoreHippo helps you offer multiple languages on your marketplace to cater to local and global audiences. With the support of 100+ languages and 60+ domestic and international payment gateways, you enable your customers to buy in their native language and pay in their native currency.
Built on mobile-first technology, StoreHippo also enables you to offer ease of shopping on multiple channels including mobile devices. You can easily build Android and iOS apps for your enterprise ecommerce brand from your admin dashboard with the built-in mobile apps builder from StoreHippo.
Connected offline and online shopping experience
It is now common knowledge that customers carry out online research before visiting a store and vice-versa. The gap between offline and online shopping can only be covered via omnichannel strategies.
As you thrive to offer a consistent brand experience, you can not rule out the importance of physical stores. With an omnichannel approach, you can link the online shopping experience with the in-store shopping experience using loyalty programs etc.
StoreHippo omnichannel e commerce solutions help you streamline your phygital presence and sync data of your offline stores and digital channels. Your customers can touch and feel your products in the offline shops and later buy from offline channels once they have evaluated your product on various channels. You can link the offline and online channels with loyalty programs and offer rewards to make a purchase via online mediums.
Personalized marketing
Did you know that 60% of shoppers are more likely to become repeat buyers if they are offered personalized shopping experiences? Yes, it is the age of hyper-personalization and enterprise brands need to offer marketing strategies that are tailored to your customers’ specific needs and expectations.
With StoreHippo, you can implement hyper-personalization, build personalized landing pages, come up with strategic marketing, and offer customized deals on your enterprise ecommerce brand.
You can cross-sell your products and send personalized notifications offering custom deals etc to interact with your customers. What’s even better is that you can plan different strategies for different channels to maximize your ROI and maximize conversions gained from traffic from multiple channels.
StoreHippo also comes with a powerful in-built discount engine to help you implement multi-level discounts like product-based discounts, brand-based discounts, order volume-based discounts, etc on various channels.
Competitive advantage
A poor shopping experience pushes away customers. Yes, as per stats, over 89% of shoppers switch to doing business with competitors if they find the shopping experience to be poor. It thus becomes imperative to offer a synchronized shopping experience on multiple channels with an omnichannel commerce strategy. Most brands are only relying on one or two channels offering a disjointed experience to their customers, giving your ecommerce brand an edge over others.
StoreHippo’s flexible and agile MACH architecture enables you to customize, innovate and scale your online stores vertically as well as horizontally. You can alter your site without disrupting the existing backend system with the powerful MACH architecture.
StoreHippo helps you to enhance either one of the sales channels vertically or add as many new sales touch points as you wish with its scalable cloud infrastructure. You can enhance customer satisfaction across multiple channels and seamlessly integrate or remove software and service providers.
Conclusion
Enterprise brands can unleash huge growth opportunities with omnichannel e commerce strategies, making now just the right time to hop on the bandwagon. With a direct impact on your sales and business growth, powering your brand with omnichannel strategies can work like a magic potion.
Worried about the huge investments required to offer an enhanced shopping experience to your customer on multiple platforms? StoreHippo enterprise ecommerce solutions are your answer. Built on headless architecture, it gives you complete control and flexibility to expand your business in a personalized manner.
With its 300+ inbuilt features, you can seamlessly create, manage and grow your business to multiple touchpoints using the same backend logic and APIs. Are you ready to transform your business with omnichannel commerce? Explore the enterprise-grade feature from StoreHippo by starting your 14-day free trial now.
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