Every time a buyer adds a product to their cart on your online marketplace, you’ve secured a potential sale.
Converting from this point depends on the cart experience you offer.
Your ecommerce shopping cart is more than just holding products.
In the fast-moving world of ecommerce, the cart is a powerful tool that can make or break conversions.
A clunky, outdated cart experience leads to abandoned sales, while a seamless, feature-rich cart can drive higher order values and repeat purchases on your online marketplace.
But what exactly makes a cart conversion-friendly?
From personalized recommendations to multiple payment options, having the right cart features can turn hesitant shoppers into loyal customers.
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Transform Your Marketplace Sales with Smart Cart Features
A well-optimized cart does more than just store selected items, it can transform how your customers shop . When buyers interact with multiple sellers on your online marketplace, having a seamless, intuitive cart experience becomes even more crucial.
So, how do you optimize your cart to increase conversions and maximize revenue? Before we explore the game-changing cart features that can transform your marketplace into a high-converting sales engine, let us look at a few reasons for cart abandonment:
- 70.19% of all online shopping carts are abandoned by shoppers in 2024
- 43% of consumers prefer guest checkout
- 45% increase in conversion rates for online stores with a guest checkout option
- 10-30% decrease in cart abandonment with personalisation in email campaigns
- 30% higher conversion rate for ecommerce shopping carts with multiple payment options
- 20-30% increase in revenue per customer for businesses offering cross-selling and upselling
Source: WiserNotify, Capterra, Statista, McKinsey
Cart abandonment remains a major challenge for online businesses, but the right strategies and with the right shopping cart features, you can turn lost sales into conversions. By optimizing your ecommerce shopping cart, you can create a seamless, user-friendly shopping experience for your buyers, that boosts conversions, maximizes revenue, and fosters long-term customer loyalty.
8 Amazing StoreHippo Cart Features to Boost Conversions on Your Online Marketplace
Want to maximise conversions on your online marketplace?
Looking for advanced ecommerce shopping cart features?
Well, you need cart solutions that help minimise friction, keep customers engaged, and prevent lost sales. And, this is where the right cart features help ensure smooth transactions, build trust, and ultimately drive higher conversions in a competitive ecommerce landscape.
StoreHippo marketplace software offers advanced cart features to help you take your cart game to the next level. With smart tools designed for buyer convenience, you can minimize drop-offs and maximize revenue.
Here are the eight powerful cart features that can transform your online marketplace!
1. Auto Save Cart Across Devices
Customers today love switching between devices while shopping online. They may start browsing your online marketplace on a smartphone, add items to their cart on a tablet, and finally complete the purchase on a desktop. However, if their cart does not sync across devices, they might abandon their purchase altogether. Hence an auto-save cart functionality becomes a must. It ensures that a shopper’s selections remain intact, reducing friction and making it easy for them to continue their buying journey across multiple devices. This feature significantly improves user experience, increases customer retention, and ultimately boosts conversion rates by eliminating the frustration of re-adding items.
StoreHippo’s shopping cart software is designed to work seamlessly across devices, ensuring that customers can access their cart from any device. StoreHippo marketplace software automatically syncs the cart in real time, allowing users to switch between devices without losing their selected products. Whether a customer logs in from a mobile, tablet, or desktop, their cart remains updated. This ensures a smooth, hassle-free shopping experience, reducing the likelihood of cart abandonment and driving higher sales for online marketplaces.
2. Guest Checkout Option
Forcing customers to create an account before making a purchase can lead to unnecessary friction, often resulting in cart abandonment. Shoppers today prefer a quick and hassle-free checkout experience, especially first-time buyers who may not want to commit to an account just yet. Guest checkout allows customers on your online marketplace to complete their purchase without registration, streamlining the buying process and encouraging faster transactions. This approach enhances user experience, reduces barriers to purchase, and increases overall conversions for an online marketplace.
With StoreHippo solutions, you can tailor the checkout experience, catering to both guest and registered users for a seamless purchase journey. StoreHippo allows you to configure custom checkout flows that suit your brand’s needs, from adding specific payment gateways to streamlining steps for faster transactions. Additionally, StoreHippo supports multilingual and multi-currency options, enabling a truly localized shopping experience for global customers.
3. Abandoned Cart Recovery
Cart abandonment is a major challenge for businesses today. Many shoppers add items to their carts but fail to complete the purchase. Wonder why? This happens mostly due to distractions, unexpected costs, or complicated checkout processes. However, abandoned cart recovery is a powerful strategy that helps you re-engage these potential buyers by reminding them about their incomplete purchases. Sending timely reminders through emails, SMS, or push notifications can persuade customers to return and complete their transactions, thereby recovering lost sales and increasing revenue on your online marketplace.
StoreHippo’s abandoned cart recovery feature helps you send automated reminders including discount offers, limited-time deals, or simple nudges to encourage customers to complete their purchases. You can also send personalized follow-up mails to your customers to recover abandoned carts. With customizable templates and multi-channel outreach, StoreHippo ensures that marketplace owners can effectively recover lost sales while enhancing customer engagement.
4. Cross-Sell and Upsell Features
Cross-selling and upselling are essential strategies for increasing the average order value in an online marketplace. Cross-selling involves recommending complementary products to customers, while upselling means encouraging them to buy a higher-end version of the item they are considering. These tactics not only enhance the shopping experience by offering relevant suggestions but also maximize revenue by persuading customers to spend more. When implemented strategically, these features can lead to higher customer satisfaction and long-term loyalty.
StoreHippo marketplace software is designed to help you implement various cross-selling strategies hassle-free. With StoreHippo solutions, you can seamlessly display personalized products for your buyers. You can create different sections like “Customers also viewed”, or “Other similar products” for your buyers, based on customer preferences, browsing history, or past purchases. Such recommendations boost order value and help you cross-sell with ease. You can also integrate upsell features into your shopping cart with StoreHippo, exposing your customers to relevant add-ons or premium alternatives. This seamless integration enhances the customer’s shopping experience while driving higher conversions and increased revenue for the marketplace.
5. Mobile-Friendly Cart Design
With the rise of mobile shopping, having a mobile-friendly ecommerce shopping cart is no longer optional—it’s a necessity. A well-optimized cart ensures that customers can navigate and complete purchases easily on smaller screens. Key elements of a mobile-friendly cart include a clean layout, large tappable buttons, clear product details, and an easy checkout process. Features like autofill, multiple payment options, and quick checkout further enhance user experience, reducing friction and increasing conversions.
Built grounds-up on a mobile-first principle, StoreHippo offers complete mobile solutions for your enterprise business. You can seamlessly build Android and iOS apps from your admin dashboard with no coding and at zero additional costs. The apps built by StoreHippo come with an intuitive ecommerce shopping cart making it easy for customers to shop on the go, and access their wishlist/cart across all devices. StoreHippo also offers multiple mobile-optimised themes to develop a clean layout with clear product details etc. You can also create multiple mobile apps for different sub-stores and different users like admins, vendors, delivery boys, etc. to handle business on the go. Also, the online stores built by StoreHippo are PWA stores that look, feel, and work like mobile apps even on entry-level devices with poor internet connectivity.
6. Multiple Payment Options
Providing multiple payment options on your online marketplace is crucial to cater to a diverse customer base with varying preferences. Some shoppers prefer credit cards, while others opt for digital wallets, UPI, or some even opt for cash on delivery. A limited option of payment methods can lead to cart abandonment. The solution? Offering a variety of choices. It enhances convenience, builds trust, and increases the likelihood of completing a purchase. A smooth and secure payment experience is vital for fostering customer confidence and ensuring higher conversion rates.
You can create a smooth and frictionless payment process with StoreHippo by integrating with multiple domestic and international payment gateways. StoreHippo marketplace software helps you choose from 60+ payment gateways so that you can offer multiple payment choices to your customers like credit/debit cards, net banking, UPI, e-wallets, or international payment solutions, ensuring seamless transactions for both global and local audiences. You can also offer personalized payment gateways based on your customer's location. StoreHippo also supports transactions in multiple currencies for your global customers.
7. Trust and Security Signals
Building customer trust is essential for driving conversions, especially in the ecommerce sector. Shoppers are more likely to complete a purchase when they feel confident that their payment details are secure. Displaying trust badges, SSL certifications, and secure payment logos on your marketplace app and website reassures customers that their transactions are protected. Security signals like “Secured by payment gateway” on checkout pages can significantly boost confidence and reduce cart abandonment.
StoreHippo ecommerce platform helps build PCI-DSS-compliant sites offering unmatched data security. StoreHippo’s inherent multi-level security, one-way data encryption, authentication etc. ensure your customers’ and business data is safe. You can maintain a secure network for transactions for multiple user segments like your customers, vendors, distributors, affiliate partners, etc. Compliance with PCI DSS standards helps you minimize the security risks of a data breach and helps build customer trust and brand reputation. StoreHippo marketplace software also offers free SSL for your business in just a few clicks directly from your admin panel.
8. Social Share Options
Word-of-mouth marketing plays a significant role in ecommerce success, and social sharing options make it easier for customers to spread the word about their favorite products. When your customers share products on social media platforms, it enhances visibility and attracts potential buyers. This organic promotion increases brand reach, drives traffic to the marketplace, and boosts conversions through social proof.
StoreHippo helps design ecommerce shopping cart that includes built-in social sharing plugins allowing your customers to share products effortlessly on various platforms like Facebook, Instagram, Twitter, and WhatsApp. The feature enhances user engagement by enabling one-click sharing directly from the product or cart page. By leveraging social commerce, StoreHippo helps tap into viral marketing and drive more sales through peer recommendations, increasing product visibility and potential conversions.
Conclusion
A well-optimized ecommerce shopping cart is more than just a final step in the buying process, it’s a crucial touchpoint that can significantly impact conversions and customer experience. From auto-saving carts across devices to offering multiple payment options and social sharing features, every enhancement plays a role in reducing friction and boosting sales.
With StoreHippo marketplace software, you can create a seamless, high-converting marketplace that prioritizes convenience, personalization, and security. StoreHippo is a 360-degree robust ecommerce platform that helps reach a wider audience by creating a seamless cart for your customers. Built on MACH architecture, StoreHippo gives inherent flexibility and scalability to build tailor-made solutions for the unique needs of your business. You can create mobile-friendly cart for your marketplace app. With StoreHippo, you can not only recover abandoned carts but also build lasting customer relationships, ensuring repeat purchases and long-term business growth.
Are you ready to elevate your marketplace app with a smart, user-friendly cart experience and watch your conversions soar? Start your 14-day free trial now.
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