How to Build a Multilocation Agritech Enterprise Marketplace With StoreHippo

Building a multi location marketplace website for your agritech business is essential to bridge gaps between farmers, distributors, and buyers in today’s interconnected world. 

However, creating a platform that works seamlessly across diverse regions and meets the unique demands of the agritech sector is no easy feat.

A successful agritech marketplace isn’t just about connecting sellers and buyers; it’s about optimizing logistics, ensuring localized offerings, and creating a platform that scales effortlessly. 

To build an agritech marketplace, you need the right tools that help you tackle regional challenges while staying competitive in a fast-growing industry.

How do you craft a solution that not only meets current needs but also anticipates the future? 

Build An Agritech Marketplace: Industry Trends 

A well-structured platform can help streamline supply chains, optimize distribution, and ensure efficient access to agricultural products across diverse markets. The focus should be to build an agritech marketplace that offers flexibility within the platform and accommodates different agricultural practices, regulations, and consumer preferences. 

Before we start with the building process, here are a few industry insights to look into:  

• $ 90.1 billion is the projected reach of the agricultural product ecommerce market  
• $ 24 billion opportunity presented by agritech firms in India
• 4.6% increase in India’s agriculture sector during the last six years 
• $ 42 billion is the global agri-tech market size by 2027
• 3x growth of global agriculture-technology-as-a-service market from 2020 to 2025

Source: IBEF Org

The agritech industry is experiencing unprecedented growth, driven by the need for efficient supply chains and accessible agricultural products across diverse regions. When you build an agritech marketplace, it must adapt to varying agricultural practices, local demand fluctuations, and consumer preferences to meet the diverse demands.

10 Steps To Build A Multilocation Agritech Enterprise Marketplace With StoreHippo 

Building a multi location marketplace website involves creating a platform that seamlessly connects farmers, distributors, and buyers across diverse regions. Your marketplace’s success lies in crafting a solution that addresses regional challenges. While building your marketplace, make sure to optimize supply chains, and offer personalized experiences to meet local demands. 

Here is your complete guide to building a multi location marketplace website for your agritech brand: 

1. Build Your Marketplace and Onboard Distributors

Building your marketplace and onboarding distributors is a critical step in creating a thriving agritech platform. By building a robust online marketplace, you can bring together various stakeholders, such as farmers, suppliers, and distributors, all in one centralized platform. By onboarding multiple distributors, you can have a diverse range of products available for customers, expand your offerings, and cater to regional needs on your multi location marketplace website. An efficient onboarding process becomes a must to enable the distributors to easily register, manage inventory, and track orders. 

StoreHippo comes with an end-to-end multi vendor solution to build and manage a feature-rich agritech multi-store marketplace. StoreHippo offers a quick and easy vendor registration process making it easy for your sellers to start selling agri products on your marketplace. StoreHippo creates a unique vendor account for each seller. You as an admin can seamlessly manage your vendors, payouts, commission rates, vendor-based taxes, discounts, etc. right from the admin dashboard. With the adaptive payment feature from StoreHippo, the best agritech solutions you can easily divide a single payment made by a customer into multiple sellers as well as admin. With the plug-and-play solution from StoreHippo, you do not need additional apps, paid plugins or extensions to manage your day-to-day business operations. 

2. Create a Storefront for Each Location

Create separate storefronts for different locations to build a multi location marketplace website for your agritech brand and address the unique demands of agritech regional markets. You can tailor each storefront to reflect local preferences, product offerings, and pricing structures. This allows you to present a personalized experience for users in different locations, improving engagement and sales. By having a dedicated storefront, you can better manage local inventory, promotions, and product assortment, ensuring relevance for each market. 

StoreHippo ecommerce solutions help you build multiple sub-stores right from the admin dashboard. You can also create different URLs for each sub-store. Supposedly you own an agritech online marketplace as xyzstore.com, StoreHippo enterprise ecommerce solutions help create sub-stores like india.xyzstore.com for India, uk.xyzstore.com for UK and au.xyzstore.com for Australia. You can also manage all sub-stores from a common central admin and perform various activities like distributing products, deals, discounts, shipping, and payment gateways to multiple stores via a single database in just a few clicks.  

3. Enable Distributors to Manage Business Independently

Enabling distributors to manage their business independently within your marketplace boosts scalability and efficiency. Providing your distributors with a user-friendly dashboard helps you enable them to manage their inventory, track orders, set pricing, and process transactions independently. This empowers distributors on the agritech multi location marketplace website to optimize their operations, improve response times, and better serve local markets. Additionally, offering them control over product listings helps drive sales and ensure that each distributor can tailor their offerings to meet the specific demands of their customer base.

StoreHippo offers separate dashboards for dealers and distributors to seamlessly manage their own business operations. The gamut of features offered by the StoreHippo enterprise ecommerce solutions helps them manage every aspect of the ecommerce business. With easy product management features, orders and inventory management solutions, features to manage shipping, returns and refunds, etc., each dealer/distributor, and other service providers can easily manage the business operations independently. 

4. Build Your Mobile Presence

A strong mobile presence is essential in today's digital marketplace, especially for agritech businesses targeting farmers and distributors who rely heavily on smartphones. By building a mobile responsive platform, you make your multi location marketplace website easily accessible from any device, offering customers the flexibility to shop and manage their orders on the go. Mobile optimization improves user experience by making it faster and more convenient to browse catalogs, place orders, and track shipments. Additionally, a mobile-friendly platform helps you reach a larger audience, including users in remote areas where desktop internet access may be limited.

StoreHippo is built on a mobile-first principle. It comes with a built-in mobile apps builder that helps create multiple Android and iOS sub-store-specific apps right from your admin dashboard at zero additional costs. When you build an agritech marketplace with StoreHippo, you create PWA stores that look, feel, and work like mobile apps even on entry-level devices. StoreHippo also offers multiple mobile solutions for different users like admin, delivery boys, vendors, etc to help them manage their business on the go. 

5. Design Location-Specific Themes 

Designing location-specific themes is a key strategy for creating a personalized and engaging user experience across diverse markets. By tailoring the theme for each region, you can align your agritech platform’s visual identity with local culture, preferences, and seasonal trends, making it more relevant to customers. Customizing elements when you build an agritech marketplace like color schemes, imagery, and layout based on geographic locations helps create a stronger connection with your users. 

With StoreHippo you can easily create a different look and feel for each of your stores on your location-based multi-vendor marketplace. The drag-and-drop feature from the rich design themes library lets you choose and create designs easily and quickly, with no coding required. You can also save your themes and designs to be used later in just one click. StoreHippo theme designer also enables you to play between designs and create design variables for your agritech sub-stores.  

6. Assign Unique Catalogs

When you build an agritech marketplace, having a unique catalog for each sub-store is crucial to cater to the distinct needs of various markets. Different locations may require specialized agricultural products based on climate, seasonality, and local demand. By building custom catalogs, you can showcase relevant products, ensuring that your customers only see what is available and relevant for their region. This tailored approach boosts customer satisfaction by providing a more focused shopping experience. You can showcase the catalogs of local vendors of your brand to the regional customers.

With StoreHippo you can bulk import and export all your products using CSV and then allot products to each sub-store right from the common central admin dashboard of your agritech multi location marketplace website. A process that could have taken hours of manual effort can be sorted in minutes with StoreHippo’s automated order management solutions.

7. Set up Location-Based Promotions 

Location-based promotions are a powerful tool to increase sales and customer retention by offering targeted deals that resonate with specific markets in the agritech industry. By analyzing customer data and purchasing behaviors, like what kind of plants and fertilizers your costumes are buying, you can create tailored promotions that address the unique needs of each location. Whether it’s offering discounts on seasonal products or running regional sales events, location-based promotions allow you to cater to local preferences and drive engagement. With targeted marketing, your agritech marketplace brand can devise different strategies that are aligned with the requirements of diverse audience segments in different geographies you want to expand to. 

StoreHippo enterprise ecommerce solutions come with simplified marketing tools that give you a variety of options to plan your marketing strategies for different geolocations. The powerful discount engine and coupon codes feature help you roll out offers, deals, and multi level discounts suited for diverse audience segments in a few simple steps. You can engage your global marketplace’s customers in real-time by sending personalized push notifications or connecting with buyers through live chat and chatbots.  You can also leverage the built-in SEO features to grow your organic traffic and rank higher on SERPs. 

8. Make Buying Easy with Multilingual Content

To connect with agritech customers on a deeper level, it's essential to build an agritech marketplace that can communicate in your customer’s preferred language, especially when dealing with farmers and distributors from diverse regions. Language plays a significant role in building trust and ensuring satisfaction, as many customers in the agritech sector may prefer navigating platforms and accessing product details in their local dialects. By offering localized language options, you can make it easier for your customers to understand agricultural product descriptions, usage guidelines, and policies, fostering confidence and clarity. 

StoreHippo ecommerce solutions offer built-in multilingual solutions that support 100+ languages including right-to-left languages like Arabic and Hebrew. You can create language-specific sub-stores to communicate with your customers in their native language. By converting your agritech multi location marketplace website into multiple languages you not only make buying easier for your international customers but also reap SEO benefits that come with multilingual content. StoreHippo also supports multiple languages in mobile apps, thus making it easier for you to connect with your buyers.

9. Offer a Seamless Checkout Flow 

A seamless checkout flow is crucial for reducing friction and ensuring a smooth buying experience. When you provide your agritech customers with an intuitive and hassle-free checkout process, you minimize the chances of cart abandonment. For a multi location agritech marketplace, it’s important to accommodate local payment methods, currencies, and taxes. A simplified, transparent checkout with multiple payment options boosts customer confidence, leading to higher completion rates. A seamless checkout also improves the overall user experience, encouraging repeat purchases and long-term customer loyalty across different regions.

StoreHippo enables you to implement multi-currency payment options for your international agritech multi-store marketplace. StoreHippo comes with 60+ pre-integrated domestic and international payment gateways to help you integrate with multiple payment gateways. Your customers can choose from a variety of payment options like debit/credit cards, COD, store credit, mobile wallet, net banking, payment gateway integrations, etc. when you build an agritech marketplace with StoreHippo. You can also sell your agri products in global markets by optimizing prices in multiple currencies. You can also choose between automatic location-based and automatic store-based currency switches, so your customers are not burdened with additional exchange rate charges. 

10. Streamline Fulfilment 

Effective logistics management ensures the smooth movement of agricultural products across diverse locations on your multi location marketplace website. In the agritech sector, timely delivery is crucial, as products like seeds, fertilizers, and fresh produce often have limited shelf lives and depend on seasonal demand. Streamlining both local and global logistics ensures that these products reach farmers and buyers efficiently while minimizing costs and spoilage. By integrating advanced logistics technologies and leveraging local fulfillment centers, you can optimize delivery routes and inventory management. Reliable logistics not only support the unique needs of the agritech value chain but also enhance customer satisfaction and build trust in a competitive marketplace.

StoreHippo, the best agritech solutions helps you choose the best fitting solution from the 30+ logistics partners integrated on the platform You can also integrate your custom global shipping provider easily on StoreHippo. You can implement different logistics partners for each location-based store on your agritech marketplace, optimize the shipping costs, ensure quick deliveries, and minimize the incidence of unhappy customers.

Conclusion 

The agritech industry is at the forefront of digital transformation, driven by the need to connect diverse stakeholders in a seamless, efficient manner. Building a multi location marketplace website is no longer a luxury but a necessity to reach deeper into the agricultural ecosystem. By leveraging innovative and robust platforms like StoreHippo, you can create highly scalable, customized, and user-friendly online marketplaces that cater to regional needs and maintain a cohesive global presence.

With StoreHippo enterprise ecommerce solutions, you get 300+ built-in tools and features that help you build next-gen marketplaces with location-based sub-stores. What’s even more interesting is that you can add multiple sub-stores based on location or any other criteria like product lines, language, customer segment, etc. StoreHippo’s robust capabilities empower agritech enterprises to unlock untapped potential, streamline operations, and foster growth across borders. 

Are you ready to build an agritech marketplace with StoreHippo? Explore the wide range of features by starting your 14-day free trial now.