Picture a virtual white label marketplace where navigations are breezy, every purchase is a delight, and every customer is a VIP.
It feels like a dream-come-true shopping haven, right?
Now, if I say that you have the power to make this a reality, would you believe us?
Well, buckle up, because we are going to delve deeper into the world of user experience optimization.
Table of Contents
Crafting an intuitive user experience: A complete guide
Wondering what is the significance of user experience in driving success?
In today’s world, where competition is fierce and attention spans are fleeting, a well-crafted user experience is the difference between a customisable marketplace website builder and a basic ecommerce solution.
Personalisation through customisation, is the magic ingredient that can turn your casual visitors into loyal customers.
Let’s roll up our sleeves and dip our toes into the world creating unique and outstanding user experiences on your white label marketplace.
However, before we dig in, here are a few insights about the importance of optimizing user experience.
- 80% of customers are willing to pay extra for an enhanced user experience
- 70% of customers abandon their purchases due to unfavorable user experience
- 89% of customers shop with a competitor following a poor user experience
- 52% of users are less likely to engage with a company that doesn’t use responsive mobile design
- 73% of mobile internet users have encountered websites that load slowly
- 53% of visitors leave a mobile site if it takes more than three seconds to load
- 48%, of website visitors consider a website's design the most critical factor in determining a brand's credibility
- 73% of customers feel that brands fail to provide a seamless experience across different channels, including their websites
- 67% of users indicate that a poor website experience negatively influences their perception of a brand
Source: Think with Google, Neil Patel
Well, the data speaks volumes.
Driving success on your white label marketplace does not require flashy designs or fancy features alone. It has become more about understanding your audience and crafting a user experience that not only reduces the bounce rate but also boosts your conversions. Now that you are armed with insights on the growing importance of user experience, it's time to optimize your marketplace and chart an upward growth trajectory for your enterprise business.
How to optimize user experience on your white label marketplace
Small changes can bring in monumental results. The adage holds true also for the world of user experience optimization. Well, every interaction leaves a lasting impression, it is time to use a customizable marketplace website builder. Optimizing the user experience requires meticulous planning and agile execution. Let us look at the strategies to help you provide a seamless and enjoyable experience for your users.
Create multi channel shopping
A blandly put-together website is not enough. Customers today interact with the brands on multiple channels (at least 4-5 touchpoints) and look for seamless engagement on all channels. Brands that offer ease of buying across channels have a higher customer retention and growth rate. With the changed buyer expectation it is important to be able to quickly add new touchpoints without having to rewrite the entire backend logic afresh. With the right omnichannel solutions, you can create a seamless user experience and engage with your customers on multiple channels. Therefore, choosing the right enterprise marketplace platform that offers quick omnichannel solutions becomes a must.
StoreHippo offers a ready-to-use omnichannel ecommerce solution to help your brand create a multi channel shopping experience for your customers. With StoreHippo, you can add new customer touchpoints using the same backend logic and APIs. You can create consistent user experiences across multiple channels to boost engagement on your white label online marketplace. With StoreHippo, you can also centrally control all your sales channels and improve the operational efficiency across all channels. As you get better customer insights from multiple channels, you can also leverage the most profitable channel and boost conversions on your white label marketplace.
Design shopping experience for fast conversions
Did you know that intuitive and user friendly interfaces can work magic for your enterprise marketplace? Yes, by creating shopping experiences tailored for fast conversions, you can engage with your customers and keep them hooked to your white label online marketplace. When you make it easy for your buyers to buy products quickly, you align them to spend more time on your white label marketplace and boost your sales.
You can also make shopping easy on different channels by optimizing load time, rebranding your marketplace with audience/brand-appropriate colors and themes. Adding detailed product videos and images, prominent CTA buttons, offering content in native language, adding buyer reviews and ratings, and providing ease of payment can go a long way in ensuring customer engagement and loyalty.
Make it easy for your buyers to discover, explore, and buy from your website and you are aligned for long-term success. StoreHippo enterprise marketplace platform helps you create a seamless shopping experience for your customers. You can offer features like advanced search options, easy navigation from one page to another, and seamless checkout options to offer an ease of shopping on your marketplace. You can also create professional-looking conversion-oriented designs for your marketplace website using StoreHippo’s 100+ device-optimized design themes library. With the easy drag-and-drop tool, even novice users can play around with the designs without having to indulge in coding. The customizable marketplace website builder StoreHippo helps you build marketplaces tailored to the unique needs of your customers by tweaking the front end and the back end seamlessly.
Make mobile channel your primary channel
Customers love to shop at ease, and that is highly categorized by shopping on mobile devices. Have you considered creating a seamless user experience on mobile channels? Well, a sure-shot way of engaging and converting customers is to make mobile phones your primary sales channel. Yes, a well-crafted mcommerce strategy for your white label marketplace website is going to take your enterprise brand places and help you convert faster.
StoreHippo ecommerce solutions are built on a mobile-first approach that comes with a built-in mobile apps builder. You can seamlessly create Android and iOS mobile apps directly from the admin dashboard without having to worry about coding or spending additionally. You can also create PWA stores that look, feel, and work like mobile apps even on entry-level devices. StoreHippo also offers multiple mobile solutions for various users like admins, vendors, and delivery boys to help them handle their business on the go. With the customizable marketplace website builder, StoreHippo, you can craft a seamless user experience on your mobile apps.
Simplify navigation and searches
Wonder how site navigation and quick searches help optimize the user experience on your white label marketplace? As you enable your customers to navigate through your marketplace seamlessly, hop from one product category to another, etc, they are more likely to keep coming back. Brands need to offer quick and easy search features to help them easily find what they are looking for on their websites or apps. Simplified navigation and efficient search features encourage your customers to spend more time on the marketplace, thus boosting your conversion rates.
StoreHippo ecommerce solutions offer easy navigation and quick page loading speed for a seamless user experience. The buyers can move from one page to another effortlessly. StoreHippo's scalable multi vendor marketplace platform also comes with a faceted search feature to help you promote a better user experience on your marketplace website. You can narrow down the searches to make them intuitive and fast for quicker conversions.
Talk in your buyers’ native language
75% of shoppers are more likely to buy from sites that offer content in their native language. This implies that the best way to optimize the user experience on your marketplace, is to talk in your buyer’s native language. Yes, customers prefer to shop and engage with brands in languages that make them understand the brand’s offering and products better. And since white label marketplace is all about customizations so creating a seamless shopping experience for your customers in their native languages should be a top priority.
StoreHippo supports 100+ languages including the RTL languages like Arabic and Hebrew. You can seamlessly convert your white label online marketplace into multiple languages to engage with your customers in their native language. StoreHippo helps you easily translate your website with its automatic translation tool. You can also choose between automatic and manual modes of translation or selectively override automatic translation in just a few clicks. The scalable multi vendor marketplace platform, StoreHippo helps you optimize user experience by ensuring that the page load time of your site does not increase even when you scale to millions of users.
Create targeted landing pages
Well, when you segment your audiences based on a few specific criteria like location, age group, or buying preferences, you can create a more personalized and seamless user experience on your marketplace. Creating targeted landing pages for different sets of audiences helps you target them based on their unique needs, preferences, buying habits, etc. As you focus on segmented customers and offer them undivided attention on your white label marketplace, you can create a seamless user experience loved by your customers.
StoreHippo helps create conversion-oriented landing pages with dynamic page functionality. You can seamlessly create an immersive user experience for your target customers by placing relevant content, products, and other elements directly from your database. You can also create different location-specific landing pages and add product catalogues or promote best-selling products with the price override feature. You can also design each landing page differently to target the right audience and create a seamless user experience across all channels.
Hassle-free and secure checkouts
An optimized user experience is where your customers can seamlessly shop on the white label marketplace. And a seamless shopping experience includes hassle-free and secure checkout processes. Yes, a frictionless checkout process helps you gain the trust of your customers and keep them happy and satisfied. Well, what does a happy customer mean? Lots of frequent orders and a boost in conversion rates. How do you create a hassle-free and secure checkout process?
StoreHippo offers a host of payment gateways to help you create a hassle-free checkout process for your marketplace. The customizable marketplace website builder StoreHippo comes with 60+ pre-integrated domestic and international payment gateways to help your customers choose their preferred payment options. You can integrate with more than one payment gateway so your customers can choose from options like COD, net banking, card payments, digital wallets, etc. You can also offer location or device-based multi-currency payment support to your customers.
Multi-channel support
Offering multi-channel support for your customers can help you optimize the user experience and carve a niche for your white label marketplace in the ecommerce landscape. One thing is for sure, there is nothing like a happy customer for the success of your business. The way to a customer’s heart is by making sure that their grievances are heard and taken care of. Creating multi-channel support for the end customers helps you boost sales on your marketplace.
With StoreHippo’s automated tools and features, you can seamlessly connect with your customers and offer multi-channel support to your customers. You can recover abandoned carts with follow-up emails and customized SMS, push, or email notifications from the customizable marketplace website builder. Since a lot of customers interact with their brands on social media, you can also integrate with social channels to keep the customers engaged. StoreHippo also helps you integrate your marketplace with your choice of customer service software.
Conclusion
Customer is the king and, to achieve sustained success, it is essential to offer an unforgettable user experience to your buyers. With the evolving market trends, enterprise brands need to focus on their navigation, create personalized shopping journeys, offer quick checkouts and prompt customer service, etc to gain traction on their white label marketplace and stay ahead of the competition.
With StoreHippo enterprise ecommerce platform, you can craft unparalleled user experiences for different buyer segments using a variety of inbuilt features and tools along with the inherent flexibility of the decoupled headless platform.
You effortlessly optimize the user experience by leveraging StoreHippo’s 300+ enterprise-grade features, 120+ built-in integrations and better creative control. The scalable multi vendor marketplace platform, StoreHippo helps you create engaging conversion-oriented ecommerce websites with seamless user experience. You can carve a niche for your large enterprise business and experiment with various business models like B2B, B2C, D2C, B2B2C, or any other hybrid business model.
Are you all set to optimize the user experience on your marketplace with the customizable marketplace website builder, StoreHippo? Get started, begin your 14-day free trial now.
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