Why mCommerce Should Be the Primary Sales Channel for Your Online Marketplace

Is your online marketplace meeting customers where they shop the most?

Think about it—when was the last time you made an online purchase on a desktop? 

Chances are, you browsed, compared, and even completed the checkout right from your phone.

Today’s shoppers demand speed, convenience, and instant access to products, and that’s exactly what mobile commerce (mCommerce) delivers.

But here’s the real question: Is your multi vendor marketplace built for a mobile-first world?

With consumers spending more time on their smartphones than ever, mcommerce is no longer just an option—it’s the driving force behind ecommerce success. 

Whether it’s browsing on the go, receiving instant recommendations, or making one-tap payments, mobile shopping is shaping the future of online marketplaces.

So, if you’re still treating mobile as just another sales channel instead of making it the core of your ecommerce strategy, you could be leaving massive growth opportunities untapped. 

Ready to change that? 

Or still wondering why?

Mcommerce: The Future of Marketplaces

The rise of mobile commerce is redefining the way customers interact with online marketplaces. As smartphones become the primary device for digital consumption, buyers expect instant access, smooth navigation, and fast checkouts—all delivered through mobile-optimized platforms. 

Don’t take our words for it. 

Here’s a sneak peek at the growth of mcommerce: 

• 73% of ecommerce transactions now happen on mobile devices
• 77% of B2B buyers say they prefer shopping via mobile apps for convenience
• 73% of eCommerce sales are expected to come from mobile by 2025 
• 91% of shoppers make impulse purchases when using smartphones 
• 3x higher conversion of mobile app users than mobile web users
• 85% of Indian users prefer shopping via mobile apps over desktops 

Source: Statista, Google, Criteo

Mobile is no longer just a channel—it’s the heartbeat of ecommerce. From impulse purchases to planned buys, mobile apps are shaping how modern consumers interact and shop on multi vendor marketplaces.

The convenience of browsing, comparing, and having a personalised store in your hand is now a baseline expectation, not a luxury. Shoppers, especially in mobile-first markets like India, are gravitating toward apps that offer speed, ease, and a seamless experience.

Why mCommerce Should Be the Primary Sales Channel for Your Online Marketplace

Mcommerce is rapidly transforming how consumers interact with online marketplaces. With smartphones becoming the go-to device for shopping, a mobile-first approach is no longer optional—it's essential. It offers unmatched convenience, faster checkouts, and personalised experiences that drive higher conversions. 

Here are 10 reasons why mcommerce should be the primary sales channel for your online marketplace. 

1. Easy to Reach Tier 2-3 Markets 

The rise of mobile devices has reshaped digital commerce by opening access to remote and underserved regions, especially Tier 2 and Tier 3 markets. With consumers increasingly relying on mobile apps for everything from browsing to buying, mcommerce becomes a natural gateway to capture these growing demographics. Offering a localized experience with mobile-first design ensures better engagement and trust among regional buyers. For an online marketplace, this translates into more orders, better brand recall, and organic growth through word-of-mouth.

With StoreHippo ecommerce solutions, you can create mobile apps for different locations using its powerful built-in marketplace apps builder. StoreHippo’s mobile-first infrastructure helps vendors onboard easily and allows marketplace owners to provide a seamless experience, even in low-bandwidth areas. Whether you’re targeting buyers in small towns or niche local clusters, StoreHippo makes it easy to build an enterprise marketplace app that is accessible, scalable, and optimized for mcommerce-driven growth. 

2. Improved Customer Convenience

Mcommerce has revolutionized customer convenience, allowing users to shop from anywhere, anytime. Whether during a commute, on lunch breaks, or from the comfort of their couches, customers today expect to quickly browse products and complete purchases in just a few taps. This anytime-anywhere access has shifted consumer expectations and made mobile shopping a norm. You can further enhance the shopping experience by offering mobile-optimized layouts, faster loading times, and intuitive interfaces. In this fast-paced world, offering this level of flexibility isn’t just a bonus—it’s a necessity.

StoreHippo marketplace apps builder enhances the user experience and convenience by offering fully mobile-optimized themes and seamless user-interface across devices. StoreHippo comes with 100+ mobile optimized themes to help you create user-friendly designs for your marketplace. The easy-to-use drag-and-drop feature helps businesses design intuitive interfaces that work perfectly on smartphones and tablets. With native mobile apps, StoreHippo ensures fast, responsive shopping experiences tailored to modern user behavior. In-built support for features like one-page checkout, saved cards, and user-friendly navigation makes purchasing effortless. You can also extend the built-in entities to implement custom workflows, integrate proprietary tools and enhance customer experiences with personalised buyer journeys on your online marketplace. 

3. Higher Conversion with Bigger Ticket Size

Mobile commerce not only increases reach but also improves conversion rates. The ease of browsing, frictionless checkouts, and the ability to buy in the moment lead to quicker decisions and impulse buying. Customers shopping via mobile apps often spend more, especially when nudged by personalised promotions or flash deals. With features like saved preferences, wish lists, and one-click reordering, the buyer journey becomes swift and simplified. A well-optimized online marketplace for mobile also reduces cart abandonment by eliminating the hurdles often found in traditional desktop flows. 

StoreHippo enables higher conversions through frictionless mobile experiences. You can integrate with more than one payment gateway to create a smooth payment process for your customers. StoreHippo offers 60+ pre-integrated domestic and international payment gateways like cash on delivery, debit/credit cards, digital wallets, etc. You can also get a complete wallet management feature that makes buying and selling easy on your marketplace app. StoreHippo marketplace apps builder also offers easy navigation and fast loading page speed to help you offer a seamless shopping experience to your customers. Your buyers can fluidly move back and forth on the website. StoreHippo also comes with a faceted search feature to help you promote discoverability and better user experience on your marketplace website. You can narrow down the searches to make them intuitive and fast for quicker conversions.

4. Personalized Shopping Experiences

Today is the age of hyper-personalization. Customers today expect their brands to engage with them in localized language. From language preferences to product recommendations and targeted discounts, personalization fosters loyalty and increases order value on your multi vendor marketplace. Buyers are more likely to shop from a marketplace that speaks their language, and adapts to their specific interests and habits. And they expect seamless, tailored experiences across all touchpoints. Enterprises that are keen on building long-term relationships and boost customer loyalty must deliver personalized interactions across all the touchpoints. 

Built on MACH architecture, StoreHippo ecommerce solutions give you better creative control and agility to implement multi-level personalizations. The price override feature from StoreHippo helps you offer personalized product prices based on customer segments, their login, IP address, order volume, sales etc. With the built-in discount engine from StoreHippo marketplace apps builder, you can create personalized discounts and offers for your buyers. You can also build a multilingual marketplace app to engage with your buyers in their native language, offer personalized landing pages, create personalized shipping and payment channels. 

5. Enhanced Customer Engagement 

One of the biggest strengths of mcommerce is real-time engagement. Mobile apps allow brands to stay top-of-mind with customers through push notifications, SMS alerts, and in-app messages. You can instantly inform users about flash sales, order updates, etc, leading to better engagement and higher retention. With smart segmentation, businesses can target users based on their behavior, making every interaction more meaningful. An online marketplace that communicates well builds stronger customer relationships and drives repeat purchases.

StoreHippo offers a complete suite of tools designed to create an enhanced mobile shopping experience. You can seamlessly create multiple sales channels for an enhanced shopping experience across all touchpoints. From push notifications and SMS campaigns to geo-targeted offers, StoreHippo lets you reach users at the right time with the right message. By delivering a seamless, data-driven and hyper-personalized journey, StoreHippo ensures that you not just build an enterprise marketplace but also create a customer journey that keeps your buyers engaged and loyal. 

6. Leverage Social Commerce

Mobile commerce and social commerce go hand in hand. With users spending significant time on platforms like Instagram, Facebook, and YouTube, it’s only natural for product discovery to start there. Shoppers today are increasingly exploring, engaging, and buying products directly from their social feeds. When you link your mobile app or marketplace with social media, you not only boost visibility but also convert buyers.

StoreHippo offers a host of features and tools to plan and execute a successful marketing strategy for your enterprise business. StoreHippo marketplace apps builder comes with in-built tools and features that help you ace your SEO game and rank higher on SERPs. StoreHippo also enables easy and quick social media integrations, leading to increase in impulsive purchases. Also, with the help of social media integrations, you can gather better insights into customer buying behaviour, resulting in improved traffic. You can also add social share buttons to your product pages to increase shareability and potential conversions.

7. Better Data-Driven Insights

Mobile commerce generates a wealth of actionable data that can transform how your business operates. From user preferences and browsing behavior to abandoned carts and wishlist activity, every interaction happening on your multi vendor marketplace offers insight into what customers want. With the right analytics, you can identify gaps, optimize offerings, and drive targeted marketing campaigns. Well, data is the engine behind smarter decisions and better results—especially in today’s competitive digital economy.

StoreHippo comes with a gamut of marketing tools and analytical solutions to help you analyze your customer segmentation and make data-centric marketing plans for overall business growth. Built on decoupled headless API, StoreHippo helps create personalized landing pages, and build custom forms using the built-in form builder, which helps capture rich customer data. With StoreHippo marketplace apps builder, you can seamlessly integrate with several data tools like Google Analytics, Zoho, etc. that provide rich customer data. The gamut of marketing tools from StoreHippo like email, push notifications, SEO tools, data analytics, etc help B2B brands drive sales on their marketplace. You can also recover abandoned carts by sending out personalized notifications to your customers.

8. Future-Ready and Scalable

The future of ecommerce is mobile. With 5G and AI evolving digital expectations, having a scalable and mobile-first infrastructure isn’t just about growth—it’s about survival. As shopping behavior shifts and new technologies emerge, enterprise businesses that embrace mobile commerce will stay ahead of the curve. Mobile-first strategies offer the agility needed to adapt quickly, reach new customer segments, and explore new revenue streams. For an online marketplace, going on mobile ensures long-term relevance in a constantly evolving market.

StoreHippo comes to your rescue with its secure and inherently scalable cloud-native infrastructure. With StoreHippo, you can plan expansion strategies without worrying whether the marketplace platform will be able to accommodate their growth or not. The elastic scalability of the cloud-native infrastructure along with the auto-provisioning of servers ensures that the platform has peak load tolerance and helps brands grow exponentially. StoreHippo’s inherently scalable cloud infrastructure supports and accommodates business growth without having to bother about replatforming. 

9. Easy to Manage Business 

Managing a growing online marketplace is easier when operations are centralized and accessible via mobile. From onboarding vendors to tracking orders and resolving customer issues, mobile apps empower teams to manage their business on the go. Real-time dashboards, order alerts, and instant communication with sellers ensure that everything runs smoothly, even remotely. For a growing marketplace like yours, mobile-friendly tools improve agility and control without desktop dependency.

StoreHippo simplifies backend operations with mobile-ready tools for every user—admins, vendors, delivery agents, and more. With StoreHippo, you can build an enterprise marketplace that’s easy to operate, even on the move. It allows you to create dedicated apps with role-based access, so each stakeholder can view and manage what’s relevant to them. Vendors can manage inventory, process orders, and run offers directly from their phones. Admins can monitor KPIs, update catalogs, track vendor business, etc in real time. 

10. Cost-Effective Sales Channel

mCommerce offers a highly cost-effective alternative to traditional sales channels. Unlike third-party marketplaces that often charge high commissions, listing fees, and marketing costs, having your own mobile app gives you full control over branding, pricing, and customer relationships. For any multi vendor marketplace, mobile commerce reduces operational costs and enables more efficient scaling, especially for businesses looking to maximize ROI in competitive markets.

StoreHippo enables you to launch your own branded mobile app, completely customized for your brand experience. With no dependency on third-party software, you can create your own mobile apps right from your admin dashboard. StoreHippo’s all-in-one solution includes everything—from app development to marketing tools—so you can drive sales for your brand Whether you’re D2C, B2B, B2C brand or managing a multi vendor marketplace, StoreHippo helps you build a lean, scalable mobile sales channel that delivers better ROI.

Conclusion 

mCommerce isn’t just a rising trend—it’s virtually Ecommerce of this era. As shopping habits shift rapidly toward mobile, building your marketplace around mobile-first experiences becomes a strategic advantage. From better engagement and higher conversions to improved scalability and cost-efficiency, the benefits are too significant to ignore. By prioritizing mCommerce, you're not only staying ahead of the competition but also creating a brand that fits naturally into your customers’ daily lives.

With StoreHippo marketplace apps builder, embracing mCommerce becomes effortless. You can build an enterprise marketplace that’s fast, flexible, and future-ready—with tools designed to grow with your business. Whether you're reaching Tier 2-3 markets, boosting conversions with personalized offers, or enabling social commerce, StoreHippo gives you the tech and agility to make mobile your strongest sales channel. 

It’s time to move beyond mobile-friendly and go fully mobile-first.

Start your 14-day free trial with StoreHippo now and explore the wide range of mobile-first features for your online marketplace.