How Happy Soul Created a One-Stop Wellness Destination with StoreHippo’s Multi-Vendor Solutions

Challenge: Elevating a Soulful Wellness Brand into a Disruptive B2B2C Ecosystem

Happy Soul began as a heartfelt initiative to bring together India’s best wellness experts, conscious brands, and holistic living products under one roof. With a growing community of seekers exploring everything from clean nutrition and skincare to guided healing and spiritual tools, offering a unified, curated, and scalable digital experience alongside their physical brand stores became the natural next step in Happy Soul’s growth journey.

However, turning this soulful vision into a seamlessly functional multi-vendor marketplace was no easy feat. Happy Soul faced challenges with platforms that lacked the flexibility and depth to support a B2B2C aggregator model involving diverse vendors, product types, and services. Without a centralised, scalable solution, managing multiple sellers, onboarding new partners, and maintaining consistency across listings became increasingly complex.

The team also needed a storefront that could deliver a smooth, engaging experience for customers navigating across various wellness categories and brands. Their existing solutions couldn’t accommodate wellness-specific workflows, personalised buyer journeys and support for envisioned scalability going forward—elements that were core to the Happy Soul marketplace.

Additionally, integrations with payment gateways and logistics providers had to be seamless to ensure frictionless order processing and fulfilment across products. The lack of built-in flexibility and customisation in previous platforms made it difficult to align technology with their unique operational needs and brand identity.

Happy Soul was looking for a future-ready Ecommerce platform that could simplify vendor management, scale effortlessly and offer hassle-free integrations to create the unique ecommerce ecosystem needed for the out-of-box brand concept. Most importantly, they needed a tech partner who could understand their holistic vision and translate it into a fully functional, intuitive and reliable digital ecosystem.

"I have struggled with my tech for like five years, until I came across StoreHippo—and suddenly, voila, like magic, there were all these features and exactly what I was looking for on the backend to make it a reality... to make my dream, my vision, my passion come true." - Pooja Bedi, Founder Happy Soul

Solutions

Powering Happy Soul’s Holistic Wellness Ecosystem with StoreHippo’s Scalable Multi-Vendor Aggegator Marketplace

StoreHippo’s enterprise Ecommerce platform offers a comprehensive enterprise ecommerce ecosystem with a rich set of 300+ native features that laid the perfect foundation for building Happy Soul’s one-of-a-kind digital wellness ecosystem. With a wide range of built-in solutions tailored to meet the unique needs of their wellness aggregator, StoreHippo provided the flexibility, customisation and scalability required to bring Happy Soul’s vision to life.

From enabling a seamless multi-vendor setup to simplifying vendor onboarding, streamlining backend operations, and creating an intuitive shopping experience, StoreHippo’s headless commerce architecture, plug-and-play features and quick customisation capabilities made the transition smooth and impactful.

Here’s how Happy Soul benefitted from StoreHippo’s powerful solutions:

B2B2C Multi Vendor Aggregator Marketplace

To onboard, showcase and sell the diverse products and services of wellness experts, Happy Soul needed a feature-rich aggregator marketplace solution that could easily take care of the B2B as well as the B2C aspect of the business. StoreHippo’s native B2B2C ecommerce solutions built a scalable, high-performance aggregator marketplace for Happy Soul and enabled them to go to market quickly. StoreHippo also made it possible for the innovative brand to have the creative control for building their tailored ecosystem aligned with their brand vision and goals.

"I've struggled with other enterprise ecommerce platforms not understanding the needs of a wellness multi-vendor aggregator space, and StoreHippo has made it so effortless, so easy." - Pooja Bedi, Founder Happy Soul

Frictionless Vendor Onboarding And Management

Happy Soul’s vendors include domain experts and renowned wellness professionals who bring years of experience and credibility to the platform. To support this diverse and high-value network, Happy Soul needed a streamlined, intuitive and efficient onboarding process that made it easy for experts to list their offerings and manage their storefronts with minimal technical friction.

With StoreHippo’s built-in multi-vendor capabilities, Happy Soul was able to simplify vendor registration, automate approvals and offer dedicated dashboards for each partner— registering a 100% vendor satisfaction in using the backend and managing the products and offerings effortlessly. This not only accelerated vendor onboarding but also ensured smooth day-to-day operations across the marketplace.

"The way my site has shaped up thanks to StoreHippo is incredible. The entire backend is so easy for my team to understand, navigate, and work with." - Pooja Bedi, Founder Happy Soul

Custom Store Design

To offer an immersive and wholesome experience on their aggregator marketplace, Happy Soul needed custom branding options and a design that aligned with their wellness theme. StoreHippo’s customisable design themes were able to reflect the brand’s calming, nature-inspired aesthetic beautifully while ensuring a seamless user journey across categories.

With mobile-optimised, responsive design, StoreHippo enabled Happy Soul to deliver a consistent and intuitive experience across devices, allowing wellness seekers to browse, explore, and shop with ease, whether on desktop or on the go. The result was a storefront that not only looked aligned with the brand’s ethos but also drove better engagement and conversions.

Multilingual B2B2C Marketplace

To truly connect with its diverse domestic audience base and wellness seekers across regions, Happy Soul needed its platform to speak in more than just one language. With StoreHippo’s built-in multilingual capabilities, Happy Soul was able to create a bilingual marketplace offering content, product details, and navigation in both Hindi and English.

This not only enhanced accessibility for a wider audience but also deepened engagement by allowing users to explore the platform in their preferred language. By breaking the language barrier, Happy Soul ensured that its holistic wellness offerings could reach and resonate with every soul across geographies and generations.

"It's been a dream come true working with StoreHippo. If I had to describe them in just one word, it would be—my angel. Thank you, StoreHippo, for your incredible service, unwavering support, and amazing product. You’ve helped bring my vision to life, and for that, I’m truly grateful.”- Pooja Bedi, Founder Happy Soul

Hassle-Free Integrations

To make sure a smooth buying and fulfilment journey, Happy Soul needed seamless integrations with trusted payment service providers and shipping partners. StoreHippo’s pre-integrated solutions made it easy to connect with trusted service providers, automate vendor payouts, and offer diverse and secure customer payment options. Happy Soul also integrated seamlessly with their preferred shipping aggregator for end-to-end logistics and order fulfilment. These hassle-free integrations streamlined operations, enhanced customer experience, and empowered Happy Soul to manage its B2B2C multi-vendor wellness aggregator platform effortlessly.

Extensive Customisations and Scalability

Happy Soul’s unique B2B2C wellness aggregator model required an enterprise ecommerce platform that could be tailored end-to-end, from frontend aesthetics to backend workflows. With StoreHippo’s MACH (Microservices, API-first, Cloud-native, Headless) architecture, and headless capabilities, the Happy Soul marketplace website design was customised to align with the brand’s wellness and nature-focused branding.

For the service provider vendors on the B2B2C marketplace, Storehippo developed a distinct service-based products layout to differentiate them from physical product listings, ensuring a more intuitive browsing experience.

Happy Soul was rapidly scaling its vendor onboarding and needed to onboard a wide range of industry experts across the wellness space. StoreHippo seamlessly supported this growth, scaling the platform to accommodate over 300 vendors across its multi-category wellness offerings ensuring smooth operations, intuitive management, and a consistent experience for all stakeholders.

"The teams at StoreHippo are simply amazing. The speed at which they respond, the services they offer, the innovations they bring—and the fact that they’re always willing to chop, change, and create new features based on my requirements—it's all been incredibly helpful." - Pooja Bedi, Founder Happy Soul

From Concept to Wellness Commerce- Delivering Holistic Living Across India

With StoreHippo powering its multi-vendor B2B2C wellness marketplace, Happy Soul was able to build a flexible, scalable and tailored digital ecosystem designed to reflect its soulful brand identity while delivering a seamless experience for both vendors and customers.

StoreHippo’s next-gen Ecommerce platform met Happy Soul’s unique needs with effortless vendor management, intuitive backend workflows, multilingual capabilities and plug-and-play integrations for payments and logistics. This empowered Happy Soul to streamline operations, accelerate vendor onboarding and create a deeply engaging buyer journey laying the foundation for sustained digital growth.

Happy Soul, India’s one-of-a-kind B2B2C aggregator, is now reshaping wellness commerce market through technology. StoreHippo is proud to offer the tech infrastructure supporting Happy Soul’s journey towards a more joyful, inspired, and spiritually aligned world.

“As I scale and take my operations global, I look forward to having StoreHippo as an integral part of this journey."- Pooja Bedi, Founder Happy Soul