How Syngenta Digitally Transformed B2B Sales With 3 Agritech Apps From StoreHippo
Modernizing B2B sales flows with a niche, multilingual, distributor based multi vendor marketplace for agro products
70+
Stores and growing
75+
Distributors onboarded
9
States covered
125+
Districts serviced
9
Languages to choose from
About Syngenta
Farming is not just a business, it’s a way of life, often fraught with challenges, uncertainties and hardships.
And Syngenta, committed to improving farm productivity and the lives of Indian farmers; took up the challenge to change the status quo.
Brand Syngenta, operating in India since 2000, recognised a unique opportunity to revolutionise the agricultural industry. Syngenta aimed to simplify selling and fulfilment by digitizing its sales channels and streamlining its supply chain through a marketplace website and app offering online sales and purchase of its premium agro products.
To bring their vision to life, Syngenta's team aimed to create an out-of-the-box agritech model that revolutionised agri-commerce and opened a digital sales channel for buying and selling seeds and pesticides. The Syngenta team leveraged StoreHippo’s cutting-edge ecommerce solutions to organise agricultural distributors on its multi-vendor, multi-store platform catering to the unique requirements of farmers in different Indian states.
Explore how StoreHippo facilitated Syngenta’s initiative of transforming traditional B2B sales and supply chain into an automated, tech-driven and efficient ecosystem benefiting farmers.
Syngenta’s Company Profile
Industry: Agriculture
Locations: India (Assam, West Bengal, Bihar, Jammu and Kashmir, Punjab, Haryana, Rajasthan, Gujrat, Maharashtra)
Use Case: Multi Vendor B2B Marketplace with Distributor-Based Sub-Stores
Challenge- Transforming Agri B2B Supply Chain Into a Future-Ready Digital Ecosystem
The first challenge was building a marketplace website that could accommodate hundreds of agriculture-based sellers across India, ensuring each seller had a unique store with unique inventory, discounts, taxes etc. This required a sophisticated future-ready platform capable of handling extensive customisation and scalability.
Efficient order routing was another critical aspect. Syngenta team needed a system that enabled the admin teams to match the farmers' orders with the best-fit distributors and their stores. This streamlining would significantly reduce the time and complexity involved in their current process and speed up delivery.
Additionally, Syngenta needed mobile apps for different user groups. These apps would provide admins, sales personnel, and field staff with real-time communication and decision-making tools. Also, Syngenta required customer-facing apps to enable the farmers to place orders on the go. Similarly, their distributors needed an app to manage their end-to-end business using their smartphones.
Due to its diverse networks of sales personnel, distributors and admin(s), it was imperative to have a central dashboard for Syngenta's top management. This would allow top management to oversee all operations and get a transparent business overview for making informed decisions.
Syngenta wanted to build an agritech multi-vendor marketplace ecosystem that made buying easy for the farmers, opened a digital sales channel for its distributors, streamlined fulfilment and introduced operational efficiencies through automation. It was an out-of-box business approach and finding the right technology was critical to achieving Syngenta's goals.
Syngenta required a feature-rich, flexible, user-friendly platform to handle such a large-scale setup and operations. Syngenta was looking for a well-rounded enterprise ecommerce solution that did not require too many apps or extensions, could make quick customisations, automate its processes and offered scalability to support its growth plans.
Solutions
Harvesting Growth- StoreHippo's AgriTech Solutions for Unlocking Enterprise Success
StoreHippo’s headless platform had the right features, tools and functionalities to help Sygenta build a distributor-based multi vendor marketplace and subs-stores for its requirements.
StoreHippo’s 360-degree enterprise ecommerce solutions could easily address all of Syngenta’s needs. With tailored Agritech solutions from StoreHippo, Syngenta was poised to transform agri-procurement for farmers and doing business for its teams and vendors.
Here is what Syngenta was able to achieve with StoreHippo:
Distributor-Based Online Marketplace
Syngenta utilises StoreHippo’s built-in multi vendor ecommerce solutions to streamline its sales through a network of distributors in different states. StoreHippo’s multi-seller solutions standardised the sales process for Sygenta. The smooth flow of orders from the customer-facing apps streamlines order allocation to distributors by Syngenta admin team thus ensuring efficiencies and further streamlining fulfilment.
Network of Seller Sub-Stores
To stay efficient and scale rapidly, Syngenta used StoreHippo’s proprietary Multistore® ecommerce solutions to set up its distributors’ sub-stores. Each distributor sub-store had a unique inventory, order and inventory management solutions and a separate feature-rich dashboard to manage the end-to-end business.
Central Dashboard
Having central control and complete business visibility becomes essential for enterprise ecommerce solutions of the scale Sygenta aimed to implement. StoreHippo implemented role-based separate dashboards for different parties along with a unified central admin, giving Syngenta management 360-degree visibility into processes, business activities, distributor networks, and stock levels.
3 Different Mobile Apps
To build a customer-centric agritech solution Syngenta needed mobile apps for its different user groups namely; partner distributors, admins and buyers(farmers). Syngenta made good use of StoreHippo’s mobile-first solutions and built-in mobile apps builder to build its marketplace app for farmers.
StoreHippo also provided the admin and vendor mobile apps to the Syngenta team to take the business completely mobile.
Multilingual Marketplace Website
To expand its reach across diverse regions, Syngenta built a multilingual marketplace website using StoreHippo’s native multilingual capabilities. With a marketplace in 9 languages namely Telugu, Hindi, English, Bengali, Assamese, Gujarati, Punjabi, Tamil, and Urdu, Syngenta was able to establish a better rapport with its buyers who could now make informed decisions by evaluating Syngenta products in their preferred language.
Automation
The daily operations at Syngenta involve coordinating various internal teams, distributors, and fulfilment partners. This necessitates multi-level, repetitive tasks and a constant flow of information across departments. StoreHippo simplified these processes for Syngenta by using its built-in modules to automate various tasks for each team. Everything from order allocation to fulfillment was streamlined through automation. StoreHippo also automated customer support by giving a feature of raising issue directly to the customer.
Extensive Customisations and Scalability
Syngenta’s unique model needs an enterprise ecommerce platform that can be tweaked at the frontend as well as the backend to build tailored solutions for the brand. StoreHippo’s MACH ( Microservices, API-first, Cloud-native, Headless) architecture with its extensive customization capabilities, easily created tailored solutions for Sygenta to address the diverse demands of the agriculture industry.
From distributor-based storefronts to intricate order routing systems, custom reports, linked products and more, StoreHippo’s flexible platform empowers Syngenta to innovate and streamline operations effortlessly.
Syngenta’s scalability concerns were easily addressed by StoreHippo’s inherently scalable cloud infrastructure that ensures top-notch performance and accommodates enterprise growth even when large-scale brands like Syngenta scale to millions of products, users etc.
125+ Districts Serviced Through 70+ Distributor-Based Sub-Stores And Scaling
With StoreHippo powering its digital journey, Syngenta scaled to a widespread network of 70+ distributor sub-stores across 9 states in India.
StoreHippo successfully digitized Syngenta's operations and sales channels, providing the team with complete visibility and control. By automating processes and integrating seamlessly with their supply chain, StoreHippo ensured efficient coordination and streamlined workflows.
Syngenta is on a mission to revolutionise agriculture from Kashmir to Kanyakumari and StoreHippo is proud to partner in the success story of its esteemed patron.
Syngenta credits its success to the .....
