What is B2B website builder?
B2B website builder is a software solution designed to build online marketplaces for B2B and wholesale brands. Turnkey ecommerce platforms offer battle-tested software to build an online B2B marketplace. These platforms can also be customized extensively for the unique needs of enterprise brands. B2B website builder software usually comes with advanced features and solutions needed to automate and streamline business-to-business processes.
B2B website builder helps enterprise B2B brands modernize, standardize and streamline their processes by digitizing their sales channels. B2B solutions come with a host of B2B features and other tools needed to make the functional and operational processes of the B2B company better. Also, going digital helps B2B brands align their business strategies with the changing buying behaviour of their buyers. With tested B2B solutions, brands can reduce their go-to-market time and stay ahead of the curve.
Why enterprise wholesale brands are opting for B2B Website Builder instead of custom-built solutions?
Traditionally, B2B brands used to set up IT teams to create B2B marketplace from scratch. This process required iterative development cycles and lots of time and resources to launch the marketplace portal. With the advent of modern, advanced B2Bwebsite builder, the task of digitizing the wholesale sales channels became faster and easier.
Here is why B2B brands are increasingly going for a turnkey B2B marketplace platform to launch their marketplace website:
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Cost-efficient solution as there is no need- to set up IT teams and go with long development and bug-fixing cycles
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Faster go-to-market with battle-tested solutions which can be tweaked easily for unique business requirements
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Technology, maintenance and upgrades are taken care of by the B2B website builder company and the B2B brand is free from taking care of hosting and maintenance aspects
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Rich set of B2B features and other tools already available with the B2B platform provider helps with business growth and experimentation
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Support for different use cases and business models makes it easier for brands to pivot to new hybrid or custom business models without investing time in building new infrastructure from scratch
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Focus on adding latest tools and tech solutions to help B2B and enterprise brands get the best tech solutions and stay ahead of the trends
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After-sales support to take care of any issues with the B2B website builder solution
StoreHippo offers a flexible and scalable B2B ecommerce platform to enterprise brands for building their online B2B marketplace. The feature-rich B2B website builder comes with 300+ inbuilt features and 120+ integrations to enable brands build their own tailor-made solutions. Storehippo also has built-in solutions for B2C, D2C, B2B2C and other hybrid and custom business models enabling brands to build a unique solution for their own disruptive business idea.
What are the must-have features of B2B website builder?
For a B2B marketplace to work well, it needs certain salient features which are exclusive to the enterprise and wholesale business. Along with that, it also needs B2C-like features as modern B2B buyers crave the same ease and personalised experiences as they get on B2C platforms.
While there are many B2C website builders in a market, finding the right B2B platform to build a marketplace website can be challenging. Enterprise brands looking for the best B2B website builder should look for the following features in the platform:
Technical features
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Advanced technology that future-proofs the brand and helps in building tailor-made, cutting-edge solutions
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Inherent scalability that can accommodate the horizontal and vertical growth of the online B2B marketplace
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Customizable, multilingual theme designer that helps in building unique landing pages for different buyer groups quickly
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Scope for extensive customizations not only at the frontend but also the feature to add and extend entities at the backend of wholesale B2B Marketplace
Operational features
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Comprehensive vendor management solutions to onboard and manage vendors, distributors, suppliers, manufacturers etc
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Capabilities to give separate dashboards for admin(s), vendors, suppliers, distributors and their delivery agents
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Host of B2B features like RFQ, MOQ (Minimum Order Quantity), multi pricing, restricted login, tiered pricing customizable forms, credit management, tax engine etc
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Seamless integrations with the software and service providers of choice (for ERP, CRM, POS, marketing, logistics etc.)
Payment and fulfilment features
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Easy integrations with multiple payment channels like payment gateways, netbanking, e-wallets, store credit features etc.
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Streamlined and automated logistics solutions to take care of bulk order fulfilment
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Seamless integrations with multiple logistics and fulfilment partners
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Inbuilt feature to manage fleet of delivery boys for the online B2B marketplace brand and its sellers
Growth-oriented features
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Omnichannel support to create B2B marketplace and add multiple customer touchpoints
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Built-in solutions to build B2B marketplace apps and PWA stores to reach a wider audience
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Variety of inbuilt apps (app for the customers, admin app for the sellers and the admin, delivery boy apps etc.)to run the business from anywhere
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Host of marketing tools and report to plan strategic, data-driven growth policies
Security features
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Feature to add free SSL to any number of wholesale B2B marketplace storefronts
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Features to assign different user roles and access levels to different users, vendors, delivery agents, company staff etc.
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PCI DSS compliant B2B marketplace platform
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Audit-logs to be in control of potential security breaches
StoreHippo B2B website builder offers all the above features to build the most extensive marketplace websites for enterprise wholesale brands. Built on MACH (Microservices, API-first, Cloud-native, Headless) architecture StoreHippo gives flexibility, agility and creative control to B2B brands to build solutions that accelerate their growth.
Why StoreHippo is the best B2B Website Builder?
StoreHippo, the most flexible and scalable B2B ecommerce platform has built B2B marketplace websites across industry verticals for its domestic and global clients. Build on pure headless architecture, StoreHippo has helped enterprise wholesale brands build omnichannel buyer journeys by adding multiple customer touchpoints using the same backend logic and APIs.
Despite having a host of features and modules, StoreHippo is easy to use for all parties and offers a smooth learning curve. The B2B features help in making the overall processes simple, automated and efficient. The PCI-DSS compliant platform helps brands to create B2B marketplace that is secure at all levels.
StoreHippo B2B marketplace platform has built-in support for diverse business models like B2C, D2C, B2B2C, multi-store setup, hyperlocal marketplace etc. which enables the B2b brand to experiment with hybrid business models by combining these models. StoreHippo also offers glocal solutions. Brands can go to international markets and localize their wholesale B2b marketplace by implementing multilingual, multi-currency features, adding multi-tier taxes and managing them through a built-in tax engine and issuing invoices in local currency.
SEO-friendly StoreHippo B2B website builder also comes with built-in marketing tools and integrates seamlessly with the best marketing and analytics tools. Built on mobile first architecture, StoreHippo comes with built-in mobile apps builder to create marketplace app.
Ready to create B2B marketplace like none other? Modernize your B2B brand with future-ready solutions from StoreHippo. Explore our next-gen B2B website builder by starting your 14-day free trial now.
