What is a B2B Wholesale App?
A B2B Wholesale App is a mobile app or web application (PWA sites) built to facilitate business-to-business transactions using smartphones. B2B wholesale companies create mobile apps for processing bulk orders and managing wholesale operations.
With over 70% of buyers preferring to shop using B2B marketplace apps, building one for their business has become a necessity for wholesale brands. B2B wholesale apps simplify the ordering and business management for all the parties involved namely the buyers, the sellers and the business admins.
With the best B2B app at their disposal, wholesale brands in India can leverage the booming internet and mobile penetration and reach new untapped markets. Wholesale apps for B2B also enable businesses to streamline their procurement processes, manage orders, track inventory, and communicate with buyers and suppliers efficiently.
B2B wholesale apps typically include features such as bulk order processing, tiered pricing, bulk invoicing, RFQ, MOQ, multi-pricing, B2B-specific payment solutions, order tracking and account management solutions tailored for the unique needs of a wholesale business.
Which type of enterprise businesses should build a B2B Wholesale App?
Any business that deals in bulk B2B orders can opt to build its app. With forecasts suggesting that 80% of B2B orders will be placed via mobile app in the coming two years wholesale ecommerce platforms must add a mobile sales channel for their brand.
Here are some businesses that can benefit greatly by building wholesale apps for their enterprise brand:
- Manufacturers can receive and manage bulk orders from distributors and retailers better using mobile apps.
- Distributors with a network of retailers as buyers in a vast geographical area can build B2B wholesale apps for efficient supply chain management and order processing.
- Food and beverage wholesalers can use mobile apps to handle bulk orders from retailers, hotels and restaurants.
- Pharmaceutical Companies can build B2B marketplace apps for bulk-selling medicines to pharmacies and retail businesses through their distributor network.
- Enterprise Electronics brands can use wholesale apps to sell through franchise retail stores and other retailers.
- Clothing and Apparel Brands can ensure streamlined sales via B2B wholesale app and bring together clothes manufactured at different units to be sold in bulk to retailers and franchise stores.
- Furniture manufacturers can build B2B wholesale apps to sell furniture in bulk to different furniture retailers
Similarly, any wholesale business can build mobile apps to add a new-age customer touchpoint for their wholesale ecommerce platform. To build a B2B wholesale app in a cost-efficient and quick way, brands can rely on StoreHippo enterprise ecommerce solutions. Built-on mobile first principle, StoreHippo comes with a built-in mobile apps builder that creates Android and iOS B2B marketplace apps in no time. When wholesale businesses build their marketplace with StoreHippo they can also build their apps without any coding or extra costs. Additionally, all B2B marketplaces powered by StoreHippo are PWAs stores which look, feel and function like B2B apps.
What are the benefits of building B2B Wholesale Apps for enterprise businesses?
Enterprise businesses can leverage hyperlocal ecommerce and pivot to the quick commerce model to solidify brand presence across geographies. By offering their buyers the convenience of shopping from home and getting lightning fast deliveries enterprises can win a loyal customer base that keeps coming for more micro orders.
Here is why enterprise brands planning to accelerate their growth should build quick commerce apps:
- Competitive advantage as B2B wholesale apps add a new sales channel which is used the most by buyers
- Better business management with standardization, modernisation and automation at multiple levels
- Cost-efficient business solutions as feature-rich apps with automation and self-service features like RFQ, custom forms, tiered pricing etc. save CapEx costs
- Sets up a shop in every customer’s mobile and makes your wholesale business open and accessible to buyers round the clock
- Offers an enhanced buyer experience with seamless and efficient purchasing process at par with B2C sites
- Better business control with a clear overview of all vendors' inventories, order RFQs, orders, shipments etc.
- Better Inventory Management with comprehensive inventory and order management solutions, real-time tracking and updates
- Boosts sales as buyers prefer the convenience of exploring and buying from anywhere, anytime with simple buying process on B2B wholesale apps
- Rich data insights for data-driven decision making for business growth
- Personalized customer targeting with in-app features like wishlists, push notification etc.
Building B2B marketplace app has many benefits for wholesale enterprise businesses. In Indian as well as international markets, building multiple sales channels has benefitted wholesale businesses. Focussing on mobile-commerce sales channels by building a wholesale app is the right move for large businesses.
StoreHippo has the experience and expertise of building cutting-edge digital commerce solutions for enterprise brands. With StoreHippo’s comprehensive B2B ecommerce solutions and built in apps builder, wholesale companies can easily build best B2B apps in India for growing their business.
What are the features that make StoreHippo the Best B2B wholesale App and Website Builder?
StoreHippo B2B ecommerce platform is built on MACH ( Microservices, API-first, Cloud-native, Headless) that offers inherent flexibility, scalability and creative freedom to build tailored solutions for enterprise B2B wholesale companies in India or across the globe.
StoreHippo not only builds mobile apps for customers to enable bulk buying but also comes with built-in admin mobile apps for vendors, delivery boys and admins. With PWA marketplaces enterprises can reach far off markets which were difficult to reach otherwise.
StoreHippo also enables wholesale brands to build multiple location-specific sub stores and then manage them with a common central admin. The built-in apps builder can also make sub-store specific B2B wholesale apps at no additional cost or coding.
B2B brands can also enable multilingual support in apps to connect better with buyers in their native languages. StoreHippo comes with device optimized attractive themes which go a long way in engaging and converting buyers. StoreHippo also provides multilingual support ( including RTL languages) in themes.
StoreHippo also enables brands to not only leverage mobile commerce but go omnichannel. Using the decoupled platform B2B wholesale companies can add new frontends where the same backend logic and APIs are used.
StoreHippo’s SEO-friendly platform comes with a host of marketing tools like blog engine, abandoned cart follow up, discount engine and more to help with personalized marketing via apps. The built-in reports give granular data about buyer behavior and shopping trends.
StoreHippo makes payments easy by offering multiple payment channels through 60+ integrated payment gateways and store wallet feature. Shipping bulk orders placed on wholesale ecommerce platform is also easy using 30+ integrated logistics partners. StoreHippo also provides built in delivery boy management solutions to manage vendors’ delivery boys.
Api-based integrations make it easy to integrate B2B companies’ chosen marketing, analytics, ERP, accounting or other software to build their tailored ecosystem.
Ready to build the best B2B app in India? Explore StoreHippo’s B2B mobile commerce solutions by starting your 14-day free trial right away.
