Why should wholesale brands create B2B Marketplace?
When wholesale brands create B2B marketplace they digitize their business processes, introduce automation at multiple levels, minimize human errors and bring their clients, distributors, sellers etc. on a common platform. This process of digitizing their sales channels makes their processes efficient and the sales cycle shorter which eventually helps in boosting their orders.
Building an online B2B marketplace sets wholesale brands apart from their competitors. When brands create B2B marketplace they are able to add new sellers and distributors which in turn help them to penetrate new geographies. A well-designed B2B marketplace website helps the wholesale brand engage their clients better by offering them a wider range of products and a self-serve model which cuts down on the time needed for negotiations. B2B online marketplace also offers in-depth insights into the way business is performing with a variety of data collected through customer buying and browsing patterns.
What are the factors to consider when brands create B2B Marketplace?
Building a B2B marketplace puts the enterprise brand leagues ahead of other wholesale players. However, transitioning from an offline to online set-up needs detailed planning and a cutting-edge solution that is easy to adapt and use.
Following are the factors that enterprise brands need to consider when they create B2B marketplace:
Find an advanced ecommerce solution that caters to current and future requirements
Look for features ( like RFQ, MOQ, pricing override etc.) that automate and make your processes efficient
Build a B2B marketplace website that is easy to use for different concerned parties
Build mobile apps and mobile sites along with your online B2B marketplace portal
Implement multi-pricing and personalized discounts to engage customers better
Automate the process of onboarding and managing vendors, distributors, dealers etc.
Implement multi-level security features, audit log and different user roles
Add a variety of payment and delivery options to make checkouts frictionless and deliveries streamlined
StoreHippo B2B ecommerce marketplace platform comes with end-to-end B2B ecommerce solutions. The rich B2B features of the StoreHippo platform like RFQ, tiered pricing, Minimum Order Quantity (MOQ), customizable forms, multi pricing, restricted login, credit management etc. help in automating the processes and make the sales cycle shorter.
StoreHippo’s 300+ inbuilt features and 120+ integrations enable B2b brands to build their custom solutions suited for their unique needs. Cutting-edge MACH architecture and decoupled headless platform build future-ready wholesale stores and omnichannel online B2B marketplaces for brands.
How to create B2B marketplace quickly?
One of the biggest challenges for wholesale brands is to build a tailor-made B2B marketplace website quickly. Building the B2B solution from scratch can be time-consuming and need iterative development cycles to finetune the whole setup for the unique needs of the brand. Alternatively, a turnkey B2B ecommerce website builder can be a better solution for wholesale brands planning a quick go-to-market.
Here is how brands can create B2B marketplace using an ecommerce website builder of their choice. Let us get started:
Step 1: Set out your business goals and your objectives of going online
Step 2: Note down all the ways in which building your wholesale marketplace will benefit your company, your clients, your sellers, manufacturers and other stakeholders
Step 3: Review different B2B marketplace website builders and discuss with their teams how best they can implement your workflows and business model
Step 4: Go with a solution provider that helps you create B2B marketplace in days and customizes it easily for your unique requirements
Step 5: Make your wholesale B2B marketplace engaging by adding a theme that resonates with your brand image
Step 6: Integrate your existing payment gateways, shipping partners, CRM, ERP etc. to create seamlessly automated processes and centralized data
Step 7: Automate and make the ordering process self-serviced by adding custom forms, Request a quote form, product enquiry etc .
Step 8: Onboard your sellers, distributors, dealers etc. as your vendors and set up their commission and payouts
Step 9: Ask your vendors to upload their products, pricing, shipping, discount and other details
Step 10: Market your B2B marketplace website and go live
That is it, with a feature-rich, advanced, plug-and-play solution like StoreHippo, you can create B2B marketplace in no time. What’s more, StoreHippo comes with complete omnichannel solutions, which means you can add other sales channels along with your B2B portal like mobile apps, PWA stores, social commerce pages or any other new age customer touchpoint to connect with your buyers.
Why StoreHippo is the best B2B ecommerce marketplace platform?
StoreHippo online B2B marketplace builder has helped brands across the globe create tailor-made B2B marketplaces. Powered by MACH architecture and decoupled headless platform StoreHippo gives immense creative flexibility and control to the marketers and developers. Brands can tweak the platform inside out and add any number of customer touchpoints using the same backend logic and APIs.
StoreHippo wholesale B2B marketplace builder has a host of B2B-specific features which help in automating and streamlining the processes thus making the overall operations efficient and sales cycles shorter. StoreHippo also offers built-in solutions for diverse business models like multi-store network, B2C, D2C, hyperlocal marketplace, multilingual stores, B2B2C and any other hybrid or custom business model. Enterprise brands can create B2B marketplace and pivot to any other business model to accelerate their growth. Also, StoreHippo makes it easy for B2B brands to cater to both wholesale and retail clients right from the same platform using different storefronts.
To make doing business easier, StoreHippo offer B2B marketplace apps, admin apps, vendor apps, delivery boy apps etc. so the business can be done from anywhere anytime. All marketplaces built on StoreHippo are PWAs, which means these can be accessed even on entry-level devices and poor internet connectivity.
StoreHippo provides B2B brands with go-global solutions like multilingual stores and multi-currency payments to sell to international clients. StoreHippo is a PCI DSS complaint. It offers free SSL and a host of built-in security features to keep the online B2B marketplace secure. StoreHippo's gamut of inbuilt marketing tools like discount engine, blog engine and customizable designs etc. helps brands in strategic marketing planning.
Ready to create B2B marketplace for your wholesale brand? Explore new growth opportunities and markets by starting a future-ready online B2B marketplace powered by StoreHippo. Explore our cutting-edge B2B ecommerce marketplace platform by starting your 14-day free trial now.
