What is a wholesale B2B marketplace India
Wholesale B2B marketplace India is an ecommerce marketplace where businesses sell goods and services to other businesses in bulk quantities and at comparatively lower prices as compared to single purchases. The transactions in a B2B wholesale marketplace occur between manufacturers who sell in bulk to either retailers, manufacturers, or distributors. The goods sold in a B2B wholesale set-up are used for re-selling or to produce another product.
With the digital advancement, B2B wholesale India has shifted to online modes of distribution. More and more B2B wholesale businesses are going phygital to make up most of the Indian ecommerce market boom. However, to ace the ecommerce game, B2B brands need to build their marketplace using the best B2B wholesale platform India.
Why should enterprise brands build a wholesale B2B marketplace India
Enterprise brands should look at building a wholesale B2B marketplace India to leverage the uptick in the business-to-business ecommerce sector in India. With the entire B2B industry gravitating towards online means of business, wholesale brands can also benefit by adopting digitization. The day-to-day business operations become efficient and less time-consuming with a B2B wholesale marketplace.
Here are a few benefits of building a wholesale marketplace for B2B businesses:
- Better brand reach as the business is now available around the clock
- Increase in sales with better and personalized marketing
- Efficient business management with automated, faster, and streamlined processes
- Customized shopping experience with access to rich B2B customer data
- Better brand engagement with features and tools for enhanced marketing
- Quick and easy management of suppliers, customers, delivery boys, etc
- Easy access to business insights with complete analytics and visitor data
With a host of benefits that a B2B wholesale marketplace offers, it is a wise idea to take the ecommerce route. However, brands need a feature-rich ecommerce platform to take their wholesale business online. StoreHippo comes with a host of futuristic features to help businesses create conversion-oriented marketplace websites.
What are the different types of wholesale B2B marketplaces India
Wholesale B2B marketplaces India come in many different types depending on the type of business, buyers, and sellers. Let us take a look at the 3 most common types of marketplace models for B2B businesses in India:
- Manufacturer wholesale marketplace: As the name suggests, when manufacturers sell their products to other businesses, they do it through a manufacturer wholesale marketplace. The business model is used by companies whose core products are further used to manufacture or model new products.
- Distributor marketplace: Here, the distributors purchase products from the manufacturer on B2B wholesale marketplace, and sell them further to other retailers or other businesses. The distributor marketplaces usually have their own warehouses and logistics, or can sometimes also collaborate with the original manufacturer.
- Dropshipping model: The business model is where a drop shipper acts as a middleman and connects with the manufacturer and the businesses that need to buy products in bulk for their end customers. The dropshipping B2B wholesale India brands have multiple manufacturers as their vendors. As the dropshipping brands receive bulk orders from their clients, they fulfill the orders directly from manufacturers to end customers.
To create an engaging marketplace for any of the above business models, B2B brands need a robust ecommerce platform. A host of B2B features and advanced technology to build tailored solutions is essential for enterprise brands to create their digital presence. StoreHippo enterprise ecommerce platform offers a comprehensive B2B ecommerce solution that helps build B2B wholesale marketplaces in quick and easy steps.
What are some must-have features of the wholesale B2B marketplace India
To create an engaging marketplace for B2B wholesale businesses, brands need a turnkey ecommerce solution to cater to the specific needs of the customers across various sales channels.
Here is a detailed list of all the must-have features of the best B2B wholesale platform in India:
- Comprehensive B2B features that make it easy to manage end-to-end business operations
- Ability and agility to create custom-made solutions for the unique needs of the enterprise B2B business
- Scalability to handle large order volumes and vast catalogs/vendors/distributors etc.
- Mcommerce solutions to seamlessly build mobile apps and engage with wholesale clients
- Bulk order management features to easily and seamlessly manage large-volume orders
- Comprehensive vendor management solutions to manage multiple vendors or seller partners on the B2B wholesale marketplace
- Tiered/multi-pricing to offer different prices for the same products based on different factors like order volume, location, etc.
- Customized prices and discounts to offer extreme personalization to the customers
- Easy integrations to build a unique B2B wholesale ecosystem for the enterprise brand
- Multiple payment options to offer a hassle-free checkout process to the customers
StoreHippo B2B wholesale ecommerce platform India comes with a gamut of features to help enterprise brands create conversion-oriented marketplaces. Built on MACH architecture, StoreHippo gives creative freedom to create tailor-made ecommerce platforms.
How does StoreHippo help in building a wholesale B2B marketplace India
StoreHippo is the best B2B wholesale platform in India that has powered multiple brands across industries. The battle-tested ecommerce solution is built on decoupled headless architecture that can be tweaked at the front-end as well as at the backend to build unique solutions for the brand. B2B wholesale brands can also build their omnichannel presence using the backend logic and APIs that help create new touchpoints seamlessly.
The built- in B2B features from StoreHippo offer a plug-and-play solution for easy handling of the enterprise business. StoreHippo wholesale ecommerce platform India comes with a host of B2B features like tiered pricing, bulk order processing, bulk import-export, RFQ, MQM, multi vendor, multi store, user-based roles, audit management, etc to help in the ease of doing business. With support for multiple business models, brands can also build hyperlocal, multilingual B2B, B2B2C, D2C, or any other customer or hybrid business model to create a unique B2B wholesale marketplace.
With built-in mobile ready solutions, B2B wholesale brands can seamlessly build Android and iOS apps directly from the dashboard without any coding and at zero additional costs. Brands can also use the built-in apps for vendors, admins, delivery boys, etc to handle business operations on the go. Also, all B2B marketplaces built with StoreHippo can be converted into PWA stores that look, feel, and work like mobile apps even on entry-level devices and can work with poor internet connection.
Brands can also secure their B2B wholesale India marketplace with StoreHippo’s PCI DSS-compliant ecommerce platform that offers a free SSL certificate and a wide range of native security features. With a powerful built-in discount engine, B2B brands can offer a wide range of discounts and coupons to their customers and market their enterprise business. The easy-to-use SEO tools from StoreHippo helps brands rank higher on SERPs and reach a wider audience base. With other marketing tools from StoreHippo like the blog engine, abandoned cart follow-up, upselling, cross-selling, and customizable designs, reporting engine, etc. brands can plan strategic marketing for their business growth.
Ready to take the ecommerce route and create the best B2B wholesale platform in India? Explore the enterprise-grade features from StoreHippo and create your wholesale B2B marketplace India by starting your 14-day free trial now.
