What is hyperlocal ecommerce?
Hyperlocal ecommerce is a business model where sellers sell their products or services online to customers in a specific locality within a city. Hyperlocal deliveries are faster and are done through a chain of local stores or service providers. In the hyperlocal delivery set-up, the order is routed from the nearest vendor to the customer’s location to make quick and smooth deliveries in an efficient manner. The business model can be a digital-native-set-up or can have both offline and online stores.
The key to a successful hyperlocal business in India is having multiple local stores and vendors to make deliveries faster and smoother. With a strong vendor network and a smart order management system, enterprises can set their businesses on a growth trajectory.
What are the benefits of adopting hyperlocal ecommerce?
Hyperlocal ecommerce is one of the most sought-after business models because of the huge benefits it offers to the sellers. With the growing demand for quick commerce among customers, hyperlocal stores continue to grow.
Here are the benefits of adopting hyperlocal ecommerce as a business model:
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Attract customers with a diverse and rich product catalogue
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Customer retention by ensuring quick delivery of products
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Win customer loyalty by offering best-in-class shopping experience
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Offer customized deliveries using hyperlocal logistics and delivery partners
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Ensure better reach by onboarding hyperlocal sellers and vendors
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Increase ticket size by providing quick deliveries to customers
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Quick word of mouth publicity by happy customers in a given geo-location
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Make data-driven marketing strategies to escalate business
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Quickly add new product lines by onboarding new vendors on the hyperlocal marketplace
Multiple brands have already adopted the hyperlocal business model and are thriving in the ecommerce industry. With the right hyperlocal ecommerce platform like StoreHippo, brands can use the plug-and-play features to start their ecommerce business. With a host of tools and features from StoreHippo, brands can build a multi store hyperlocal ecommerce marketplace and personalize their buyer journeys and achieve better customer engagement, conversion and retention.
How to build a hyperlocal ecommerce store and app?
To build a hyperlocal ecommerce store, enterprise brands can go ahead with either of the two options mentioned here:
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Set-up a complete IT team and build the hyperlocal ecommerce solutions from scratch, or,
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Go with a hyperlocal marketplace software that offers end-to-end solutions to build, run, and grow your ecommerce business
However, building a marketplace from scratch can be a tedious task requiring lots of time, effort and resources. Adopting marketplace software to establish a hyperlocal business is a time-tested solution that gives brands creative freedom to mould the backend and front end as per their unique requirements.
Here is a step-by-step guide on how to build a hyperlocal ecommerce store and app:
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Step 1 - Choosing a reliable ecommerce platform to create the website is the most crucial step in building a hyperlocal ecommerce platform. With a Saas-based ecommerce platform like StoreHippo, brands can reduce their go-to-market time and build a feature-rich hyperlocal marketplace.
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Step 2 - Adopt a mobile-first technology to optimize your ecommerce website for mobile and other devices. StoreHippo platform makes it easy for brands to create a hyperlocal e-commerce app where customers can shop on the go.
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Step 3 - Once the geo-location-based storefronts and app are created, enterprise brands need to onboard sellers/vendors on their website. The real task here is to manage the vendors, but with StoreHippo’s end to end vendor onboarding and management solutions, enterprise brands can seamlessly manage the vendors and run their business smoothly.
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Step 4 - To succeed in hyperlocal business in India, brands need to focus on direct and quick deliveries, which can be achieved by setting up a chain of sub-stores. StoreHippo’s multi-store feature enables the brands to create location-based stores and manage them all from a central dashboard.
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Step 5 - It is imperative to have a strong hyperlocal delivery solution to help brands stay ahead of their competitors. StoreHippo offers in-built delivery boy management solutions that offer a centralized system for allocating and tracking orders until fulfilment. The automated shipping tools also help brands seamlessly manage their shipping processes.
To successfully build, run, and grow a hyperlocal business, enterprise brands need a marketplace platform that offers battle-tested solutions. StoreHippo hyperlocal marketplace platform offers a comprehensive inbuilt marketplace solution along with multi store feature and a delivery management system, that helps brands build a cutting edge hyperlocal ecommerce business. Brands can onboard, manage and track their delivery agents right from their admin dashboard.
What makes StoreHippo the best hyperlocal ecommerce solution provider?
The enterprise ecommerce platform StoreHippo comes with built-in hyperlocal ecommerce solutions to build cutting edge hyperlocal marketplaces for brands. Powered by the MACH (Microservices, API-first, Cloud-native, Headless) architecture, StoreHippo offers creative freedom to build personalized and conversion-oriented marketplaces. StoreHippo is built on mobile-first technology that helps build a variety of apps for admins, vendors, customers and delivery boys right from the admin dashboard.
With StoreHippo in-built features, brands can also take their hyperlocal marketplace to grow in global markets seamlessly. Brands can easily onboard global vendors to set up their chain of localized stores for various locations in the global market. The global features from StoreHippo like inbuilt multilingual, multi-currency, multi-level discounts etc. make it easy for brands to offer personalizations for different audience segments across the globe.
Since hyperlocal business in India usually caters to audiences by offering huge product lists, StoreHippo offers brands an advanced order management and inventory management solution to manage extensive catalogs. StoreHippo also offers seamless integration with various software and service providers like payment gateways, logistics and delivery partners, accounting software etc. to make business processes efficient. StoreHippo’s advanced search feature, easy navigation, multi-level product hierarchy etc. to search and ordering faster on hyperlocal marketplaces.
Ready to explore the new-age hyperlocal ecommerce marketplace with StoreHippo? Start your 14-day free trial now.
