What is multi store ecommerce set up
Multi store ecommerce is a business setup where an online business creates multiple storefronts based on location, customer segments, product lines or any other differentiating factor. Multi-store ecommerce is ideal for enterprise brands looking for targeted marketing and differentiation between different customer groups.
To run a network of storefronts, enterprise brands need a well rounded multi store ecommerce solution that enables them to add multiple stores quickly and seamlessly. Also, the multi store solution should give centralised control of all the storefronts in one single common dashboard to manage products, catalogues, orders, customers, shipping, discounts etc. easily.
The multi-store ecommerce solution should also be equipped with the right tools which enable the brand owners to customize each storefront according to the unique requirements of the targeted customer segment. From the themes to products and pricing, discounts, payments and shipping options for the diverse stores in the multi store ecommerce set up should be easily customizable.
What are the benefits of multi store ecommerce
Opting for multistore ecommerce is a smart way for enterprise brands to stay ahead of the competition. Here are the benefits of multi storefront ecommerce set up for enterprise brands:
Better conversions by catering to the specific needs of target audience
Diversify into various geo-locations by easily creating new stores
Go for powerful branding by creating niche stores that take you ahead of competition
Easily customize each store’s design to make it engaging and conversion-oriented for its targeted customer segment
Customize products and prices based on the preferences of targeted customers
Target customers in their native language with language-specific multi store ecommerce
Offer undistracted shopping experience to customers by offering stores that have their desired product lines or catalogues
Get better marketing ROI by designing diverse SEO and marketing strategies for each sub-store
Get data-driven insights from each sub-store to identify the best performing markets, products, discounts and promotions etc.
Easily manage complete database from a common central admin panel
However, to get all these benefits from their multi-store set up brands need to opt for a comprehensive and feature-rich multi vendor ecommerce solution like StoreHippo. Along with the multi store feature, StoreHippo also offers 300+ built in features and 120+ integrations to help brands build a variety of use cases for their unique business model. StoreHippo also comes with preintegrated payment and logistics solutions and built-in marketing tools to help enterprise brands run their end-to-end business seamlessly.
What are some of the use cases where multi store ecommerce setup can be used
Businesses can implement the multi storefronts ecommerce solutions in a variety of scenarios. Some of the examples where you can implement multi store network are:
Grocery stores or everday needs brands can opt for location based multiple storefronts and cater to a different audiences. Ex: Swiggy, Blinkit
Food delivery businesses can set up location-based delivery by combiningboth multistore and multi vendor models. Ex Zomato and Swiggy
Vegetables and Fruits delivery businesses can offer vegetables, fruits, dairy products and bakery products etc. to users through a city-specific multi store ecommerce chain. Ex. BigBasket
Diagnostics and pathology labs also can create location-based multiple storefronts to provide diagnostics services for people. Ex: Thyrocare
FMCG brands can create a chain of sub-stores to offer products to diverse user segments. Ex: Reliance Retail, BigBazaar etc
Electronics and Gadgets brands can go for multi-store ecommerce solution and build different sub-stores for diffrent brands. Ex: Croma, Vijay Sales
Gifts and Flowers stores that have location-based stores Ex: Ferns N Petals have different stores in various cities of different countries
StoreHippo offers a complete multi store ecommerce solution for B2C and B2B businesses. It allows brands to easily add multiple storefronts and manage them from a centralized dashboard. Personalizing these storefronts with unique store designs, languages, product catalogues, payment solutions, pricing, shipping options etc. can be done from the common admin. Apart from that, brands can have individual store URLs. Each of the sub-stores powered by StoreHippo’s multi store ecommerce solutions can have the same products at different pricing using the price overrides feature. StoreHippo’s group store features can easily group stores depending on products, locations tec. Enterprise brands opting for hyperlocal ecommerce can also easily set up location-based substore to offer faster delivery to their customers. StoreHippo multi store ecommerce solutions also enables brands to build unique mobile apps for each sub-store right from the admin panel at no additional cost.
Why StoreHippo is the best multi store ecommerce solution provider
Along with fully-hosted and managed online solutions multi store ecommerce functionality from StoreHippo comes with a rich themes library that offers customizable themes for building unique store designs.
Storehippo has built-in support for different business models like multi vendor marketplace, hyperlocal ecommerce, multilingual websites, B2B, D2C, B2C and any other custom business model making it easy for enterprise brands to implement multi storefront ecommerce solutions.
The best part of StoreHippo enterprise ecomemrce platform is that all its features are inbuilt so you don't need to pay for additional plugins. StoreHippo’s mobile-ready platform builds stores that can be turned into progressive web apps in a few clicks. These PWA stores work like a mobile app when opened in a browser. StoreHippo’s go global features like multi currency payment, multi level taxation, seamless integration with chosen payment and logistics solutions etc. make it easy for enterprise brands to build multi store ecommerce network and reach new international markets.
Ready to explore StoreHippo’s multi-store ecommerce features and create a niche for your brand? Power your business with StoreHippo, get started with our 14-day free trial right away.
