10 FAQS about ecommerce platform migration

Website performing poorly? Not able to personalize and customize buyer journeys? Difficulty integrating with third-party apps?

It might be time to consider ecommerce platform migration! 

Yes, if you are unable to grow your business as you plan, it could be due to an outdated ecommerce platform.

And if that is the case,  ecommerce replatforming is not a choice but a necessity.

How to unleash success through Ecommerce Migration 

Wondering how to go around with ecommerce migration and set up your business for a northward journey?

Not sure how to decide which platform to migrate to?

To help you find answers to all your questions, StoreHippo brings a compiled list of the 10 most asked questions about ecommerce platform migration with their detailed answers.  

Before we dive into the FAQs, let us take a look at the ecommerce trends and customers’ buying habits that give a clear indication of things to look for in your new ecommerce platform: 

• $ 8.1 trillion - the forecasted value of retail sales by 2026
• 79% of shoppers shop online at least once a month
• 91% of buyers start their online buying journey on mobile phones
• 4-6 sales channels are surveyed by buyers before making a purchase
• 70% of customers admit page speed matters while making a purchase from a brand
• 90% of buyers want personalization in their shopping experience

Source: Statista, Accenture, Hubspot

Ecommerce replatforming becomes essential if your enterprise ecommerce platform fails to be interactive, engaging, and available on multiple channels. To be able to not only win customers but also keep them on your enterprise marketplace, you need to be well-equipped with the right tools and features. 

Let us explore and understand all about ecommerce migration. 

10 FAQs about ecommerce platform migration

What is ecommerce migration?

Ecommerce platform migration is when enterprise ecommerce brands shift the front end and back end of their online marketplace from one platform to another. This shift of their business from an existing setup to a better and more advanced technical infrastructure helps brands provide a top-notch buying experience to their customers. Brands move everything from products, content, pages, customer data, etc to a new platform. 

The migration process becomes all the more important when businesses are unable to fulfill their customer’s needs and requirements. It helps brands move from a complex and rigid platform to a flexible and scalable ecommerce platform.

What is the process of ecommerce migration? 

The ecommerce migration is a smooth and painless process that helps you grow your business and promote your brand with the best ecommerce solution at hand. Here is a step-by-step process of how you can migrate from one platform to another: 

• Draft a well-planned strategy to migrate your ecommerce platform
• Identify the data and content that you want to migrate to the new platform like the pages, blog content, users, products, etc. 
• Organize all the content and products with their description, images, videos, etc. into different categories, and collections for a smooth transfer
• Design the look and feel of your new website with different layouts and website themes
• Back up the identified data before the ecommerce website migration
• Once you have set up the domain of the new website, migrate your data
• Align the payment partners and shipping methods with their rates before the final website launch
• Test the website for hiccups before going to the customers

And voila! You have successfully migrated to a new ecommerce platform. StoreHippo offers a smooth transition process that takes care of every aspect of migration and helps you migrate seamlessly to the advanced and future-ready StoreHippo enterprise ecommerce solutions.. 

How does migrating to an advanced platform help businesses?

As businesses shift to a new advanced ecommerce platform, it gives them features and tools to plan new growth strategies and build solutions that engage, convert, and retain more customers. Here are a few ways ecommerce migration helps businesses:

• Create high-performing stores that engage better with customers
• Build scalable infrastructure that helps scale business as and when needed
• Add new touchpoints to engage with customers on multiple platforms
• Target more customers with personalization and customizations
• Integrate best in breed tools to run and manage your business
• Pivot to new business models easily
• Experiment with different growth strategies with better creative control
• Boost profit by offering a seamless user experience
• Convert buyers with ease of buying on mobile apps and PWA stores

Migrating to an advanced ecommerce platform helps businesses optimize their marketing with better hosting functionalities from StoreHippo. With a well-rounded migration solution, StoreHippo helps businesses align with their unique needs.  

When should businesses consider ecommerce platform migration?

When businesses are unable to boost their sales in spite of good products and services at competitive prices, it means your platform or solution provider needs an upgrade. Here are a few limitations that indicate the need for ecommerce replaforming:

• An increase in abandoned carts or bounce rate means your site is not performing at its best. You might have outdated technology, unresponsive designs etc.
• Inability to scale the business and handle an increase in sellers, pages, products or customers.
• Difficulty in offering customizations to run marketing campaigns, offering discounts, or building landing pages for their different buyer segments.
• Limited scope for personalizations in payment gateways, currency, language etc to offer a seamless buying journey to customers 
• Tough to pivot to new business models to create out-of-box business solutions as the ecommerce trends demand
• No access to insights and customer behavior data to be able to strategically plan business moves.

Ecommerce platform migration will help you boost your sales and unlock new growth possibilities. StoreHippo ecommerce solution offers a technically advanced, easy-to-use and cost-efficient platform to help you meet all your business needs.

Why should businesses choose StoreHippo for their ecommerce migration?

StoreHippo helps businesses move to its ecommerce platform in quick easy steps. It comes with 300+ inbuilt features and tools making StoreHipoo the best choice for ecommerce migration. Here are a few reasons why businesses should choose StoreHippo:

• Feature-rich and user-friendly dashboard 
• No coding required to scale the business with new pages, products, etc
• Decoupled headless architecture to build disruptive ecommerce solutions
• Scalable MACH architecture to build tailored customizable solutions
• Quickly add multiple selling channels with native omnichannel solutions
• Build Android and iOS mobile apps directly from your dashboard at zero additional costs
• Automatic software upgrades and application monitoring 
• Fully hosted and managed cloud-based infrastructure
• In-build SEO and other marketing features 
• Support for seamless third-party integrations, unified notifications, etc

Ecommerce migration with StoreHippo helps businesses build high-performance online stores that offer peak-load tolerance for their large-scale business. 

Can Shopify, Magento, and WooCommerce users also migrate to StoreHippo?

Yes. StoreHippo offers a painless channel migration solution for Shopify, WooCommerce and Magento. It is designed to help you migrate your entire business solution in just a few easy steps. 

Can I retain SEO juice earned earlier even after ecommerce replatforming to StoreHippo?

Yes, with StoreHippo, you can retain all the SEO juice earned earlier even after ecommerce replatforming. You can make SEO simple, smart and result-oriented with built-in SEO tools from StoreHippo. URL redirect feature enables you to retain all your previous SEO efforts easily.

Does StoreHippo help pivot to new business models after I complete my ecommerce platform migration?

Yes, StoreHippo comes with a plug-and-play solution for B2B, B2C, D2C, B2B2C, hyperocal stores, marketplace website, multi-store networks etc. With ecommerce replaforming to StoreHippo, you can seamlessly pivot to new business models and ensure long-term growth and profitability. You can create your own hybrid business model and take your brand towards an upward growth trajectory. 

Does StoreHippo offer a future-ready technology to avoid further migrations?

Yes. StoreHippo is a modern enterprise ecommerce solution that is built on next-gen technology that builds high-performance online stores. StoreHippo is powered by MEAN stack technology which is the most scalable technology stack available today. It builds cutting-edge ecommerce stores for enterprise brands of every scale and size. StoreHippo gives you the freedom to experiment, innovate, and scale with the powerful MACH architecture eliminating the need for further ecommerce migration.  

Is ecommerce replatforming on StoreHippo cost-effective?

Yes. StoreHippo offers plug-and-play solutions with no hidden costs for paid apps or extensions. You can save cost and time with automatic software upgrades and application monitoring. StoreHippo offers an end-to-end ecommerce solution with subscription plans for every budget. 

Conclusion

With timely ecommerce platform migration, you can maximize your growth opportunities and offer a seamless shopping experience to your customers. Migrating your platform might seem like a daunting task, but with the right solution provider, moving to an advanced future-ready ecommerce platform helps you retain customers and stay ahead of the competition.

StoreHippo helps you with a smooth ecommerce replatforming with its next-gen ecommerce solution and a well-designed migration solution. The channel migration solutions and integrations help you easily import the products, orders, pages etc. Set up your ecommerce migration plan in action now with StoreHippo solutions. Start your 14-day free trial now.