5 easy ways to personalize your multi vendor marketplace in India

You have built a wonderful multi vendor marketplace with multiple vendors offering a rich product catalogue. 

But are you still battling to sustain in the industry? 

Struggling to find customers to sell your products to? 

Wondering why that might be? 

Let us break this to you: if you are not offering ecommerce personalization to your customers, you are not their first choice. 

And how to ensure that customers come flocking to your online marketplace in India?

Go for hyper-personalisation!

Before we start looking for ways to personalize your marketplace, let us overview what makes personalization a must-have for online businesses today:

• 94% of businesses find ecommerce personalization to be critical to their present and future success 
• 89% of online businesses have made personalization a priority 
• 91% of buyers are more likely to purchase from brands that offer relevant deals and recommendations
• 74% of customers feel frustrated when website content is not personalized
• 76% of online buyers expect personalized shopping experiences

Source: Forbes, Accenture

With the growing demand for personalized shopping experiences, customers are looking for products and services that are customized to their personal choices. With personalization businesses can also build their brand value and keep their customers engaged. With repeat engagements on their multi vendor marketplace, brands can get better insights into customer likes and preferences, and thus create effective growth strategies. With advanced personalization, businesses can also nudge their buyers to buy more and accelerate their revenue. 

How to personalize your multi vendor marketplace

When we talk about personalization, we do not mean sending random notifications to your customers with their names. We mean providing a completely personalized shopping journey to your customers starting right from when they land on your website to even after the purchase is made. 

Too complex? Not really, lets see how you can offer personalization on your online marketplace in India: 

Multilingual website

Did you know that 75% of customers would like to buy from a multi vendor marketplace that is selling in their native language? When you build a multilingual website, you offer extreme personalization to your customers. Building a marketplace that communicates in multiple languages opens your brand to audiences from all over the country. With each added language you offer to your audience, you offer a personalized shopping experience, thus increasing your customer base manifold. 

And if you are thinking that building a multilingual marketplace is an uphill task, it is not with StoreHippo. You can seamlessly build a multilingual online marketplace in India with StoreHippo or convert your marketplace into a multilingual website. StoreHippo offers easy-to-use multilingual solutions that help you to translate your enterprise marketplace website into 100+ different languages including RTL languages like Urdu, Hebrew etc. You can also automate the translation process and create a multilingual website in just a few clicks. 

Location-based stores

With ecommerce personalization being a mega-hit in the online business, brands are going at great lengths to offer a highly customized shopping journey to their customers. When you build unique hyperlocal storefronts for unique audience sets with less distractions combined with personalized deals, easy navigation, simple browsing etc provides your brands an edge over your competitors. 

With StoreHippo, you can roll out multiple hyperlocal storefronts easily and quickly. The multi-store ecommerce solutions from StoreHippo offers comprehensive features to help you build and manage multiple hyperlocal commerce websites efficiently using a single dashboard. You can also showcase store specific catalouge to your target customer segments and allot different products to each storefront effortlessly by choosing and adding the products to the store inventory.

Omnichannel commerce

Have you considered adding multiple sales channels to offer hyper-personalized shopping journeys to your customers? 82% of the buyers check their phones before making a purchase, looking for customized shopping experiences on multiple channels. To be able to cash in on impulsive purchases, the best shot is to offer personalized omnichannel solutions on your online marketplace in India. 

With StoreHippo’s headless architecture, you can seamlessly add new customer touchpoints using the same APIs and backend logic. With a ready-to-use omnichannel solution at your disposal you can easily offer personalized product-market mixes for faster growth and better audience engagement. With personalized customer experience on each channel loved by your customers you can create consistent buyer experiences across multiple channels to boost engagement. 

Personalized pricing

The one other little known way to offer ecommerce personalization to your customers is to customize the product prices based on your user’s demographics and shopping habits. When you offer personalized pricing to your customers, you can boost customer engagement, achieve faster customer buying cycles and deepen your relationship with the customers. 

Wondering how to personalize your prices? We have the ultimate solution for you- StoreHippo.

The StoreHippo ecommerce software helps you offer personalized pricing based on your customers' order quantity and value. With the slab-based pricing feature from StoreHippo, you can set a defined quantity slab on each product. You can offer special discounted prices to your customers who order in heavy quantities or are regular on your multi vendor marketplace. 

Personalized notifications and offers

To win the customers today, you need to offer extreme ecommerce personalizations. You can see 6 times higher transaction rates when you offer personalized notifications or emails. Also, almost 81% of customers look for discounts and offers while shopping. And when you offer personalized discounts, it will work as a cherry on top for your business.

With StoreHippo, you can use the inbuilt tools to customize your messages. You can tweak the default notifications to customize according to your preferences. With these message templates, you can suggest to your customers different products or offer promotional deals to upsell and cross-sell. You can use customized emails or text messages for various scenarios like marketing, deals, promotions, abandoned carts, order feedback, etc. on your online marketplace in India. 

StoreHippo offers a powerful discount engine to implement a variety of discounts, coupons and promotions. The StoreHippo discount engine offers advanced features like device-based discount, location base discount etc. so you can run various personalized offers to boost your business growth like never before.

Conclusion

To achieve high-level customizations on your multi vendor marketplace, you need to drive straight into your customers’ expectations. Apprehending your customers’ needs should be an integral part of your marketing strategy. When you build an online marketplace in India, you need insights on your customers behaviour to offer an extremely personalized buyer journey. 

StoreHippo is one such platform that fits the unique needs of your multi vendor marketplace. StoreHippo’s headless architecture-based ecommerce solution helps you to easily offer ecommerce personalization to your customers. You can engage better and retain more customers by choosing a SaaS-based platform like StoreHippo.

Are you ready to personalize your multi vendor marketplace with StoreHippo? Start your 14 day free trial now.