7 tested tricks to scale your enterprise brand with multi store ecommerce model

Looking for ways to scale your enterprise ecommerce brand? 

Need ways to boost traffic, do targeted marketing and increase conversions without doing a major overhaul?

How about building your multi store ecommerce platform?

Wondering how this set-up can work wonders for your business?

Well, let us first take a quick sneak peek into customer behaviour to understand modern buying habits and how multi-store set up can help your brand align with your buyers’ demands:

• 62% of marketers believe targeted marketing enhances brand perception
• 60% of shoppers are more likely to become repeat customers if offered personalized shopping experiences
• 80% of consumers are willing to share personal data in exchange for deals and offers
• $2.25 trillion is the expected value of the cross-border e-commerce market by 2026

Source: Intelligence Node, Statista 

With the ever-changing buying behaviour of the digital-age buyers, your enterprise ecommerce brand needs to offer a one-stop competitive shopping experience. In this era of extreme personalization, it becomes inevitable to engage with your customers in ways that make them feel heard and seen.

How to scale your enterprise ecommerce business with multi store ecommerce model

Well, to keep your cash counter ringing and scale your D2C ecommerce brand, you can seamlessly leverage the multiple store-fronts based on different locations, audience-segments or products. Not sure how?

StoreHippo brings 7 time-tested tricks to help you scale your enterprise brand with multiple store fronts.

Set up niche stores to target specific buyer groups

It is the age of hyper-personalization! How you cater to the needs of your target audience matters the most. Suppose you have an electronic enterprise ecommerce brand and you are setting up niche stores to target specific buyer groups. To target young or working professionals on your platform, you should focus on gadgets like gaming tools, laptops, tablets or office accessories. When you set up a store that caters to the specific needs of your target buyer group, you offer a personalized buyer journey that has a higher chance of transforming your audience into loyal customers. 

StoreHippo multi store ecommerce solutions help you manage and target a spectrum of customers effortlessly. You can create a store-specific catalogue and allocate different products to each sub-stores in a few simple steps. You can assign different inventories to each sub-store of your multi store ecommerce platform with the inbuilt order and inventory management system from StoreHippo. 

Localize your stores 

To scale up your business, you need to create a strong bond with your customers. And how do you achieve that? 

As you localize your ecommerce store, you make your audience feel comfortable with your D2C ecommerce brand. You can offer personalizations in payment, product prices, store currency,  taxes, content translation, shipping rates and much more. Customers love to receive personalized marketing messages, notifications, and product-recommendations from their favourite brands. 

With StoreHippo’s decoupled headless architecture, you can easily tweak your enterprise marketplace inside out. You can seamlessly implement multi-level personalizations like offering customized shipping solutions, digital payments, building multiple custom storefronts, offering multilingual personalized content etc on your online store. You can also offer product recommendations to your customers based on their past shopping behaviours. 

Offer multi-pricing

With a uniform pricing structure on your multi store ecommerce platform, you limit your scope of customizations and promotions. As you offer pricing that is different for different target audiences in various locations, you can boost your traffic and increase your order rates. 

StoreHippo enables you to apply differential pricing on your sub-stores to maximize your profit. You can choose to apply price override functionality based on stores and list the same products at different prices depending on the location or the deal offered at each store. Suppose you run a fashion business with multiple stores in India, Canada, and France. You can not offer the same price for a dress in all three sub-stores of your D2C ecommerce brand. You need to analyze the market and audience buying habits and offer a price that doesn't burn your pockets. 

Offer personalized content and promotions 

Customers love personalized content and love personalized offers and promotions even more. Yes, flash sales have always worked wonders. As you combine these offers with the local festival, or simply offer a monsoon sale, you can instantly boost your conversions. For example, you can offer free delivery during monsoon on your food delivery business to boost the order rates. 

StoreHippo enterprise ecommerce solution offers a host of inbuilt marketing tools to run flash sales and promotions. With the powerful discount engine tool, you can also implement multi-level discounts to attract and convert buyers. StoreHippo also supports 100+ languages including right-to-left languages like Hebrew and Arabic to help you offer personalized content to your customers. You can also seamlessly recover abandoned carts by sending real-time personalized emails and push notifications to the buyers. 

Experiment with different business models 

Did you know that you can experiment with different business models as your business grows? Yes, your business that started with a few channels, can feel the need to pivot to different models like D2C+B2B, B2B2C or any custom hybrid business model. While you plan to scale up your business, you need battle-tested ecommerce solutions that have the capability to adjust according to your business needs and requirements.

StoreHippo offers a fully hosted and managed enterprise ecommerce solution with built-in solutions to create disruptive hybrid business models. You can switch or combine any business model with your existing model with StoreHippo’s inherent flexibility and adaptability.

Go for strategic marketing with product-target-audience-sub store mixes  

Well, not every customer is the same and neither are their marketing needs. Do you think one marketing strategy can work equally well on each set of audiences? Certainly not. You need to experiment with different strategies and try multiple product-targeting strategies and mixes to convert buyers. You can implement unique marketing strategies for each of your D2C ecommerce sub-stores and compare what works best for your target audience.

StoreHippo comes with powerful in-built SEO tools to help you rank higher on SERPs. You can:

• Get unique URL for each sub-store without losing the domain identity
• Set separate keywords for each store to cash on maximum SEO benefits
• Set up unique meta details for each sub-store for faster and higher SERP ranking
• Optimize themes, alt tags, automatic sitemap, to get better search engine visibility 

You can also use the in-built blog engine to create content informing your customers about the products, and services on your multi store ecommerce platform.

Plan stores for international markets 

Global ecommerce sales are on the rise. As you plan your sub-stores for international markets, you can boost your sales manifold. Customers today are more inclined to shop from global chains. And to expand your business to the global markets you need the right set of features and tools that allow your customers to shop seamlessly. 

StoreHippo ecommerce solutions offer a host of global features to help you plan stores for international markets. You can do wonders with the go-global solutions from StoreHippo like:

• Offer multi currency payment methods with support for unlimited currencies used across the world
• Enable your customers to shop in their native language with 100+ languages including the right to left language like Hebrew, Arabic etc
• Provide a seamless payment experience by integrating more than one international payment channel
• Easily calculate taxes with the powerful built-in tax engine

How can StoreHippo’s multi store ecommerce solution help your D2C ecommerce brand

Well, to implement the mentioned time-tested tricks and boost your enterprise brand, you also need a robust multi store ecommerce solution provider like StoreHippo. Are you ready to take your business to new customers and explore new markets by creating multiple sub-stores for your D2C ecommerce brand?

StoreHippo is built grounds up on mobile-first principle and creates PWA stores that look, feel, and work like mobile apps even on entry level devices. With these PWA stores you can penetrate and tap the markets that were otherwise unexplored like tier 3 cities. You can also create mobile apps for separate sub-stores and personalize each of them to connect better with your customers.

StoreHippo offers an intuitive and easy-to-use admin dashboard that even novice users can easily set their D2C ecommerce businesses on. You can set up unique inventory for each of your sub-stores, design them differently, and implement different payment options, pricing, logistics etc. With its headless architecture, StoreHippo allows you to add multiple touchpoints and sell omnichannel seamlessly. 

StoreHippo is a fully integrated multi store ecommerce platform that comes with 120+ integrations to help you build an innovation network of sub-stores for your enterprise brand. You can experiment with business models like B2B, B2C, or B2B2C etc with StoreHippo solutions. 

Ready to scale your enterprise ecommerce brand with StoreHippo? Explore the enterprise-grade features by starting your 14-day free trial now.