7 Things To Make B2C Ecommerce Work For Your Enterprise Brand In 2023

The business community witnessed amazing changes to the business and ecommerce landscape in the last three years. It’s 2023 and we survived and found ways to keep our business afloat during the pandemic. An achievement worth lauding! 

And with another year kicking in, enterprise ecommerce brands need to buckle up.

Wonder why?

Consider finding answers to these questions - 

What is your business plan?

Have you considered leveraging B2C ecommerce to grow your reach?

Are you aware of the latest ecommerce trends?

Do you know which digital channels your customers prefer?

Clueless?

Fret not, we have got you covered! 

Let us begin by looking at a few B2C ecommerce growth trends in 2023 to understand the market better.

• $8.80 trillion is the expected market size of global B2C ecommerce industry by 2026
• 50% growth of the B2C e-commerce between 2021 and 2025 
• 9.7% CAGR of B2C ecommerce from 2021 to 2028
• 8,384.0 billion is the expected market revenue captured by B2C e-commerce online payment segment by 2026

Source: Global Data, Statista

The business-to-consumer business model is in its hyper-growth stage. The writing is clear on the wall, now is the right time for enterprise businesses to enter the online B2C industry. However, brands also need advanced B2C ecommerce solutions to be able to make the most of the given scenario and achieve higher ROI. 

How to make B2C ecommerce work for enterprise brands in 2023

If you are wondering why enterprise businesses are going gaga over B2C ecommerce lately, here is your answer.

Customer engagement is key to attain business growth and market profitability today. And with a B2C ecommerce business model, enterprise brands can seamlessly build the most memorable shopping experiences for the end users.

The question that now arises is - how to make this business model work for enterprise ecommerce brands in 2023? 

Here is how: 

1. Build your marketplace          

As you are planning to launch your B2C ecommerce business, we bet you are also willing to look at multiple revenue streams. Aren’t you? Here’s how you can do that: By building a marketplace website, you not only handle your seller network with much ease, but also implement multiple revenue sources in your B2C business. Also, by by combining the multi seller model with a multi-store marketplace business model, you build multiple storefronts to offer undivided attention to  diverse customer segments. Multi seller + multi store is a deadly combo that sets your business apart and helps you achieve higher ROi with targeted marketing. 

StoreHippo is the best enterprise ecommerce platform that comes with a comprehensive feature-rich multi vendor ecommerce solution to help enterprise businesses onboard and manage their vendors seamlessly. You can also create a chain of sub-stores with the multi-store ecommerce solutions from StoreHippo. 

2. Go omnichannel           

The new-generation buyers are everywhere. It is indeed tough to pre-identify the shopping channels your customers are going to make a purchase on. The best solution therefore would be to go omnichannel and be present on every channel or device. When you build an omnichannel presence using the best enterprise ecommerce platform, you are able to reach a wider audience segment. 

Here are some benefits of B2C ecommerce businesses going omnichannel:

• Increased visibility of products
• Wider audience reach
• Higher customer satisfaction
• Better customer retention rates
• Access to insightful customer data from across multiple channels
• Connected offline and online shopping experiences

StoreHippo enterprise ecommerce platform comes with in-built headless commerce solutions. It enables enterprise brands to seamlessly implement omnichannel ecommerce strategies. StoreHippo offers inherent flexibility to add multiple customer touchpoints using the same backend logic and APIs. Enterprise ecommerce brands can create consistent buyer experiences across multiple channels and use channel-specific insights to leverage data-driven strategies and boost engagement. 

3. Leverage mobile commerce

Mcommerce sales are projected to exceed $ 710 billion in 2025. Intriguing right?

The convenience of shopping on the go has left no one unaffected. The best way to reach millions of customers online will be a well-laid B2C ecommerce mobile strategy in 2023 and beyond. Wondering why? Well, when enterprise businesses target customers on their mobile phones, they are able to cash-in on impulsive buying. 

StoreHippo enterprise ecommerce platform is built on mobile-first principle offering seamless mobile-ready solutions for b2c enterprise brands. The online stores built by StoreHippo are PWA stores that look, feel, and work like mobile apps even on entry level devices with low internet connectivity. Enterprise brands can quickly build android or iOS mobile apps right from the admin dashboard in just a few clicks, with no coding required. StoreHippo also offers a variety of apps for admins, vendors, delivery boys etc making it easy for brands to run their business on the go. 

4. Offer personalized buyer journeys

Did you know that 80% of customers tend to buy from those enterprise ecommerce brands that provide a personalized buying experience? Are you capitalizing on the given opportunity? If not, it's time to drop everything you are doing and start offering personalized buyer journeys to your customers. Personalization has taken a massive place in the lives of customers today, and has helped drive better sales for the brands.

Realizing the importance, brands today are leaving no stone unturned to offer the benefit of personalization to their customers, like offering personalized content, pricing, offers, shipping solutions, payment options etc. 

StoreHippo B2C ecommerce solutions help build extremely personalized buyer journeys. Built on MACH architecture, StoreHippo gives extensive flexibility and creative control to the enterprise businesses helping them create custom website designs and landing pages, offer personalized checkouts, send personalized notifications etc. Brands can also implement multi-level personalizations by building multiple sub-stores for various locations, audiences etc.

5. Enable faster checkouts 

The one thing to take care of while making B2C ecommerce work for your enterprise is focussing on offering frictionless payment solutions. What happens when a potential customer cannot finish a purchase because of a glitch in payment method or for a lengthy payment process? He leaves the site without placing the order and probably never returns. Now how do you ensure this never happens again in the future?  

Easy. Offer multiple payment options and make checkouts faster like never before. Customers today are shifting to multiple payment options like credit/debit cards, net banking, digital payment wallets etc. StoreHippo offers 60+ domestic and international payment gateways for your enterprise ecommerce platform making payment processes seamless and faster. With StoreHippo, you can also offer loyalty rewards, cash backs, store credits from refunds etc that your customers can redeem later while placing an order. 

6. Use personalized discounts and offers

Discounts and offers for your customers are like candies for babies. About 93% of shoppers use discounts or coupon codes throughout the year. The mantra of higher conversions for any B2C or D2C business models is offering personalized discounts and offers. 

So, how about sending personalized notifications and emails to your customers about the deals using a high-tech B2C ecommerce solution like StoreHippo?  

Yes, with StoreHippo’s in-built powerful discount engine, you can offer multi-level discounts to your customers through multiple channels like website, social pages, retargeting ads, real-time push notifications etc. You can create irresistible coupons like flash sales, product level discounts, seller-specific discounts etc and experiment with various marketing techniques. 

7. Offer multiple shipping options      

Hyperlocal commerce has certainly gained traction in recent years. The value of quick commerce sales in India is expected to expand nearly fivefold from 2020 to 2025. This takes us to the fact that enterprise ecommerce brands need to offer multiple shipping options to their customers. Still thinking why? Do you know that modern customers today are already paying a small yet extra amount (40-50 Rs) just to get orders delivered in less than 30 minutes. Yes, that's right. 

When enterprise brands offer faster and paid shipping options to their customers, they can quickly become customer’s number one brand. StoreHippo comes integrated with multiple domestic and international delivery partners for enterprise brands to choose from. B2C ecommerce brands can also integrate their custom global shipping provider easily. They can also schedule pickups and offer a flexible delivery system. StoreHippo comes in-built with a comprehensive delivery boy management system to streamline and offer faster, error-free order deliveries. Enterprises can onboard, manage and track their own fleet of delivery boys right from the admin dashboard. 

Conclusion

Enterprise brands face a lot of challenges when it comes to establishing their space in the ecommerce industry. With a new business model to try, they need a comprehensive 360-degree enterprise ecommerce solution to depend on. With the right tools and features at hand, enterprises can not only plan horizontal growth strategies but also achieve disruptive growth. 

StoreHippo, the B2C ecommerce solutions provider, comes with a gamut of features and tools to help businesses plan and execute new marketing strategies. The easy-to-use B2C ecommerce platform, StoreHippo offers 360-degree ecommerce solutions for enterprises looking forward to building future-ready ecommerce stores. The SaaS-based ecommerce platform offers 300+ built-in features and 120+ integrations to help enterprises build niche stores. 

Are you ready to explore the robust tailor-made solutions from StoreHippo to build your B2C ecommerce platform? Start your 14-day free trial now.