Is your sales pipeline dry?
Are you struggling to open the B2B sales floodgates?
Well, if there is one thing that can ruin your targeted growth, it is the constant change in the B2B enterprise landscape.
No matter how long you have been a B2B enterprise ecommerce player, the one thing constant in the ecommerce market is change.
So, how do you plan to escape a sales mishap?
What is your action plan?
Haven’t chalked it out yet?
Fret not, StoreHippo brings 8 do’s to help you accelerate sales on your B2B marketplace.
Before we get the ball rolling, let us look at a few B2B ecommerce buying trends for 2024 and beyond.
- 74% of B2B buyers feel buying from a B2B website is easier than buying offline
- 80% of interactions to happen online between buyers and sellers by 2025
- 74% of B2B buyers would switch suppliers if another B2B marketplace offered a better experience
Since B2B buying habits are witnessing a major shift, enterprise brands are overhauling ages old practices to make the most of the ecommerce boom. Amidst the changing B2B landscape, one thing that matters the most even for B2B buyers is a good customer experience. And to win buyers B2B brands need to adapt to what there customers are demanding.
Want to beat your own success records in 2024 and years to follow? Position and align your B2B enterprise brand for the - Customer First Approach.
Here is how you can do it.
Table of Contents
8 Actions to boost your B2B enterprise brand’s growth
Well, there’s no shortage of marketing techniques to help you boost your business growth. But how do you identify the best go-to action plan to boost your business growth? StoreHippo brings 8 do’s that will help you take your B2B brand to the next level and boost your conversions.
Build your brand around customers
B2B brands are built when customers do business with them. Now how do you ensure that you have a continuous flow of business on your B2B enterprise marketplace? The one sure-shot way is to build your brand around your customers. As your customers feel connected to your brand and are satisfied, they become loyal, purchase repeatedly, and boost your revenue.
StoreHippo helps you customize your marketplace easily as it is built on the decoupled headless architecture. StoreHippo is a flexible ecommerce solution that can be tweaked inside out to suit unique business needs. StoreHippo makes it easy to implement multi-level customizations on your marketplace like building multiple storefronts/sub-stores for different locations, audiences, or different categories, customized shipping solutions and digital payments, multilingual content, personalized pricing, different store designs, discounts, etc.
Understand and adapt to the market conditions
Gone are the days when B2B enterprises functioned the traditional way and were limited to only offline selling. With all the B2B buying frenzy that the ecommerce market is seeing today, it is prudent for B2B brands to understand and adapt to the changing market conditions. Now that does seem like a daunting task to do, but being flexible is a do-or-die case given the market scenario today. And since B2B selling is different from B2C, you need the right enterprise ecommerce solution to claim your fair share in the trillion-dollar industry.
StoreHippo ecommerce solution is built on decoupled headless architecture, that helps you tweak the backend and front end to create unique business flows depending on the market conditions. Built on the headless architecture and microservices-based structure, StoreHippo ecommerce platform can easily be tweaked to suit the market conditions. Your B2B enterprise company can also use API-based integrations from StoreHippo to integrate with the software of your own choice and create a unique ecommerce ecosystem exclusive to your brand.
Spoil your buyers for choice
B2C ecommerce has spoilt buyers for choices. Inadvertantly this conditioning has also pushed B2B buyers to expect and ask more options from B2B enterprises. Spoiling your buyers often translates into more engagement and better conversions. Hacking this success code is important for brands of every scale and size. With a wide dealer network on your B2B marketplace, you are able to offer a vast product options to your buyers. Go for growth- Introduce new product ranges on your B2B marketplace and make your marketplace website the one and only place your buyers love to shop from.
StoreHippo B2B ecommerce solutions offer inherent flexibility and features to help you easily add new products on your marketplace. The cloud scalability enables you to scale to any number of products, vendors, markets etc. without compromising on the site performance or page load speed. StoreHippo also supports product bundling, cross-selling and upselling so you can seamlessly experiment with new product pitching on your B2B marketplace.
Connect with customers across channels
The most important to-do thing to attract buyers is being available for your buyers wherever they are. The new-age B2B buyers expect their brands to engage with them on all channels they use, which typically means creating a strong presence on atleast 5-6 touchpoints including mobile channels.
As per reports, 89% of customers can be retained with omnichannel ecommerce strategies. Now wouldn't you want to build consistent branding across multiple channels through a data-driven strategy? To connect with the potential buyers on your marketplace, you need an enterprise ecommerce solution that offers easy-to-use omnichannel solutions.
StoreHippo ecommerce solutions is built on mobile-first principle that offers a variety of mobile ready solutions. With the built-in mobile apps builder, you can seamlessly build Android and iOS mobile apps directly from your admin dashboard without the need for coding and at zero additional costs. The online stores built on StoreHippo are PWAs that look, feel, and work like mobile apps even on entry level devices.
The omnichannel ecommerce solutions from StoreHippo help you create multiple touchpoints in just a few steps using the same backend logic and APIs. You can create consistent buyer experiences across multiple channels to boost engagement on your B2B marketplace. You can also centrally control your sales channels and improve the operational efficiency across all the sales channels. StoreHippo also offers rich customer insights to help you leverage the most profitable channel and implement data-driven insights.
Strategise your marketing
Well, we all know how ineffective a hap-hazard marketing approach can be. To boost your B2B ecommerce brand’s growth, you need to first have a clear understanding of the market conditions and then strategize your marketing approach that contributes towards boosting profit margins. This implies the need for tools to make strategizing and executing your B2B enterprise marketing plans less cumbersome.
StoreHippo ecommerce solutions come with a gamut of marketing tools to help you position your brand for potential customers. With the comprehensive, easy-to-use, and fast-to-implement inbuilt SEO tools, you can rank higher on SERPs. You can easily create unique URLs for pages, meta titles, meta descriptions, meta tags, keywords, and more right from the admin dashboard of your B2B marketplace. The powerful built-in discount engine and promotion tools from StoreHippo help you offer multi-level discounts and create customized coupon codes for personalized marketing. You can also recover abandoned carts with real-time personalized email and push notifications from StoreHippo.
Make your vendors feel valued
Do your vendors feel valued in your marketplace? Is registering and selling on your marketplace easy? To accelerate your business growth, you need to offer streamlined and simplified seller registration and an easy-to-use intuitive vendor dashboard. The easier it is for vendors to do business the more flow of customers you have on your marketplace.
StoreHippo enterprise ecommerce solutions offer an easy-to-register feature for the vendors where your B2B sellers can quickly register and start selling in just a few steps. StoreHippo offers a comprehensive vendor management solution that creates a separate vendor dashboard for each of the seller.
Also, sellers get a unique seller page on the marketplace website. The seller page contains a complete seller profile and all products listed by them. The customers can view each seller separately giving each seller undivided attention. As you create an online store with StoreHippo, you get a comprehensive admin dashboard that reflects the overview of everyday business like vendor-specific sales, revenue, best-selling products, vendor performance, etc.
Power your business with the best software and services
To drive efficiency, automation and innovation, every enterprise business needs the best-in-class software and service providers. Streamlining routine tasks and crafting a customized e-commerce ecosystem are essential for B2B enterprises. They require a diverse range of software and services to ensure their products, offerings, and services stand out amidst competitors.and for this they need a variety of software and services that can turbocharge their business for success.
StoreHippo enterprise ecommerce solutions come with 120+ pre-integrated solutions to help you handle the complexities of large-scale business like yours. You can also integrate with the preferred software of your choice and the best-in-breed solutions for an efficient operation of the business. The API-based architecture by StoreHippo enables you to integrate third-party tools and apps like ERP, CRM, accounting, marketing, logistics, etc. in just a few easy steps.
Make data-driven decisions for growth
Well, one thing is true for B2B ecommerce, not all products can be best-selling. You need to make data-driven decisions to accelerate the growth of your B2B enterprise business. Wonder how data will help you make a decision? To start with, you can forecast the demand for your products and plan your marketing around the same. You can leverage the best-performing sales channel to boost your conversions and target your marketing efforts on these high-demand product-market mixes.
StoreHippo enterprise ecommerce solutions come with a built-in reporting engine that offers a comprehensive understanding of the bestselling sellers, products, sales channels etc. for increased conversions. StoreHippo’s feature-rich vendor admin gives your vendors a better understanding of their business, orders sold, repeat orders, best-selling products, etc. which can help your B2B marketplace brand strategist better. You can easily create tailored location, product or customer segment-based multi-pricing on your B2B marketplace.
Conclusion
It can be tough to accelerate your B2B enterprise business’ growth, but with the right solutions at hand, you can set your brand on an upward growth trajectory seamlessly. Right from creating unique business flows to offering your customers exactly what they are looking for, a cutting-edge technology ecommerce solution can make it all possible.
StoreHippo is a 360-degree enterprise ecommerce solution that helps you create an engaging B2B marketplace. With a SaaS-based ecommerce platform like StoreHippo you can adapt to the market dynamics and create futuristic marketplace websites. The 300+ enterprise-grade features and 120+ integrations to seamlessly run the B2B enterprise business. Explore the B2B ecommerce solutions from StoreHippo by starting your 14-day free trial now.
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