Wonder what separates the good from the great in the world of B2B ecommerce?
Hint: It is no more about making that initial sale on your B2B marketplace.
Okay, let us break to you -
It’s about building lasting relations that ensure repeat purchases and build a successful B2B marketplace.
Yes, true success today hinges on building relationships that can go beyond a single transaction and foster loyalty.
Having said that, wonder how to master the art of securing repeat purchases when you create a B2B marketplace website?
Well, let us go on a journey filled with insider tips and actionable strategies.
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B2B Ecommerce: Ensuring Repeat Purchases Made Easy
The B2B sector might have been slow in adopting digital commerce but the demand for a B2C-like shopping experience has pushed both buyers and sellers to move towards digital solutions.
Here are a few B2B trends to take note of :
- 70% of B2B customers prefer remote business
- 97% of B2B ecommerce are comfortable with self-serviced digital purchases
- $31.19 billion is the estimated GMV of global B2B online marketplaces
- 4X increase in the number of B2B marketplaces in past 3 years
- 10+ channels are used by B2B customers to connect with suppliers
- 70% of B2B buyers started using m-commerce channels more in the past 2-3 years
Source: Statista, McKinsey & Company, DHL Express
With the immense growth in the B2B ecommerce sector, it is the right time to solidify your presence in the ecommerce landscape. The booming B2B digital commerce provides opportunities to enterprise brands carve their own niche and build a successful B2B marketplace.
Top 7 Features To Ensure Repeat Purchase On Your B2B Marketplace
Even with B2B customers adopting digital searches as the primary sales channel, the real pursuit is ensuring that your customers come back for repeat purchases. In essence, you need to create a B2B marketplace website that positions your brand as the buyers’ most loved and frequented shopping destination.
Wonder how?
Here are the top 7 features that help you retain customers:
Engaging and Conversion-Oriented UI and UX
Do you know what makes customers hooked to some B2B marketplaces? No, it's not the great deals you provide that will ensure repeat purchases. And it's not the wide range of products either.
Customers will return to your marketplace when you create an engaging and conversion-orientated UI-UX for them. Well, creating a strong first impression and a continuous seamless user experience is the cornerstone of repeat purchases. It's simple, think like this, as a B2B buyer, would you prefer returning to a marketplace that is built haphazardly and doesn’t offer a seamless shopping experience? You wouldn't, right?
It’s therefore wise to create a B2B marketplace website that offers easy navigation, is well-designed, maintains the site load speed at less than 3 seconds, offers a 360-degree view of the products, and is responsive on different devices.
StoreHippo enterprise ecommerce marketplace builder uses multi-tier caching and SPA (Single Page Architecture) to help you build lightweight B2B ecommerce stores that load quickly. The inherently scalable infrastructure from StoreHippo helps you have the same performance on your B2B marketplace even during high traffic volumes or when your products, sellers, stores, etc. grow exponentially. With StoreHippo solutions, you can also offer features like advanced and easy navigation from one page to another, and seamless checkout options to offer an ease of shopping on your marketplace. StoreHippo's scalable platform also comes with a faceted search feature to help you promote a better user experience on your marketplace.
StoreHippo also helps you create conversion-oriented designs for your marketplace with its 100+ device-optimized design themes library. The easy drag-and-drop tool helps even novice users to play around with the designs without having to indulge in coding. The customizable marketplace website builder StoreHippo helps you build a successful B2B marketplace tailored to the unique needs of your customers.
Personalized Recommendations
Wonder how is personalization going to bring repeat purchases in a B2B ecommerce world? Well, no customer can resist the lure of personalization, and B2B customers are no different.
75% of B2B buyers prefer personalized recommendations from their vendors. You can seamlessly leverage personalizations to bring your customers back for repeat purchases. Well, B2B deals are mostly personalized, but how about offering personalized landing pages, product recommendations, and personalized offers and deals that have a higher probability of getting your customers’ attention?
StoreHippo ecommerce solutions are built on a decoupled headless architecture that gives better creative control to create personalized landing pages for your marketplace. The powerful mix-and-match theme support and the easy drag-and-drop tool from StoreHippo also help users easily add and customize elements on their personalized B2B landing pages without compromising the loading time. B2B ecommerce solution StoreHippo comes with a built-in discount engine, you can also create personalized offers and discounts at the product level, cart level, or any other parameter.
Tiered Pricing for Quick Decision-Making
Tiered pricing can significantly boost ticket sizes and can play a major role in ensuring that your customers come back for repeat purchases. As you implement tiered pricing on your B2B marketplace, you can shorten the negotiation cycles and close deals faster. Wonder how?
With tiered pricing on your marketplace, you openly display your prices for different volumes, buyer segments, order frequency, client-dealer relationships, buyer location, and more. This transparent pricing enables buyers to make more informed decision making and also incentivizes bulk purchases. Simple, faster buying goes a long way in bringing your customers back to your marketplace and ensures long-term relationships and repeat buys.
StoreHippo offers multiple ways to implement tiered pricing on your marketplace. You can directly display the multi-pricing based on volume or implement differential pricing through personalized discounts and coupons. When you create a B2B marketplace website, you can also implement login-based multi-pricing where different regular or premium members are shown different pricing on the marketplace.
Deeper Audience Connection With Multilingual Content
Connecting with the audience in their native language acts as a conversion magnet. Yes, online shoppers are not comfortable purchasing in a foreign language, and B2B buyers are no exception.
When your B2B marketplace supports multiple languages, your customers develop a deeper connection with your brand. For example, suppose your B2B marketplace is operating in India, and plans to target buyers from Dubai UAE or any Gulf countries. Your marketplace brand can seamlessly connect with its audience and boost conversions by interacting with the customers in RTL (right-to-left) languages like Arabic, Hebrew, Persian, or Turkish., Connecting with your audience in multiple languages, indicates that your B2B brand is customer-centric and trustworthy.
StoreHippo B2B ecommerce solutions come with multilingual themes and support for 100+ languages including the right-to-left languages like Arabic and Hebrew. With the automatic translation support from StoreHippo, you can translate your B2B website into multiple languages and create a multilingual ecommerce website. StoreHippo also helps you create multilingual themes by translating static as well as dynamic content into different languages. You can translate your product descriptions, home page, buy button, error messages, etc into the chosen language of your buyers. StoreHippo also helps you implement rule-based automatic translation, showing language based on the user’s location. Aligning your B2B marketplace to show content in multiple languages pays rich dividends.
A Clean and Informative User Dashboard
Well, B2B customers love a shopping experience that is clear and informative. No buyer would prefer to return to a marketplace with a messy and complex user dashboard, right?
A comprehensive dashboard that gives B2B customers an overview of orders, wish lists, deliveries, and transaction details is an essential tool for streamlining wholesale purchases and enhancing user experience.
A clear and informative user dashboard that gives a complete overview of the buyers history, purchases, wishlist etc, goes a long way in bringing more conversions. When you create a B2B marketplace website, invest in an ecommerce solution that offers a seamless user dashboard that helps customers track orders, view their saved addresses, saved payment details, earned loyalty points, wishlist items, etc.
StoreHippo B2B solutions offer an intuitive and detailed customer dashboard for both marketplace websites and mobile apps. StoreHippo B2B ecommerce solutions help you offer a clean user dashboard where buyers can access their saved products through a wishlist, edit their delivery address, or reach out to the admin using the contact us button. You buyers can also view their orders, track the delivery status, or order past purchases, right from their admin dashboard in just a few simple clicks with StoreHippo.
Host of Self-Service Features
Gone are the days when B2B sales were driven by salespersons. Customers today prefer unassisted self-service options and like to connect with the sales team later to close the deal.
B2B sales today are independent, self-explanatory and based on a self-service model that ensures transparency. To help your customers explore your site freely, you can place different forms on the B2B marketplace that gather requirements from your buyers and streamline the negotiation process for faster sales. Adding RFQ, MOQ, pricing comparison, etc. helps buyers make informed decisions and speed up the ordering process eventually boosting sales. B2B brands can also reduce the burden on support and sales teams by offering a self-service ecommerce set-up. This gives B2B enterprise brands time and resources to focus on the strategic growth of business.
StoreHippo helps build a successful B2B marketplace with built-in RFQ, MOQ, and form builder features that help partially automate the order process on B2B marketplaces. With StoreHippo’s admin dashboard, buyers can also keep track of all their orders and access their wishlist products, track orders, and review old orders. StoreHippo also offers an inbuilt 3-party buyer-seller-admin chat to facilitate faster negotiations. StoreHippo helps you add features to enhance the overall shopping experience making it easier for wholesale brands to streamline operations, and ultimately drive better sales on your business-to-business marketplace.
Loyalty and Incentives
Well, it is no doubt expensive to retain customers. But, loyal customers can act as brand ambassadors that can direct new businesses your way.
When you create a B2B marketplace website, focus on strategies that offer customer loyalty programs. It not only ensures that you have repeat purchases but also acts as word-of-mouth publicity for your B2B brand. Loyalty programs could include offering customers advanced and early access to new products, special sales coupons, or free merchandise.
StoreHippo ecommerce solutions come with a built-in powerful discount engine that helps you create multi-level personalized discounts for your loyal B2B customers. With StoreHippo’s comprehensive wallet management solutions, you can also maintain digital wallets on your B2B marketplace. Your customers can store various loyalty rewards, cash backs, store credits from refunds or trade advances and redeem them later while placing an order. StoreHippo offers a transparent view of wallet transactions and balances to help customers easily track and manage their loyalty rewards and other incentives.
Conclusion
To ensure repeat customers on your B2B marketplace, you need strategic planning and meticulous execution. With the right set of features, you can create a user experience that makes your customers want to come back to your B2B site. When you enable your customers to move freely on your marketplace, they form a strong relationship with you that fosters in rewarding ways.
StoreHippo B2B ecommerce solutions come with a host of powerful and comprehensive built-in B2B features that support enterprise B2B marketplace websites and apps. StoreHippo is the best multi vendor platform that offers seamless B2B integrations, supports diverse business models, and offers a 360-degree ecommerce solution to create a B2B marketplace website. You can leverage the 300+ enterprise-grade features to ensure repeat purchases on your marketplace. With the handy tools from StoreHippo, you can implement effective marketing strategies and get periodic updates and upgrades that keep you abreast of industry trends.
Are you all set to build a successful B2B marketplace with StoreHippo that ensures repeat purchases? Explore the wide range of features by starting your 14-day free trial now.
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