Top 10 Ecommerce Trends That Will Continue in 2021

In the business of ecommerce, the one that succeeds is the one that is up-to-date with the latest industry trends. The ecommerce market is fast-paced and constantly evolving, which makes it important for ecommerce companies to stay on their toes at all times. One way to do so is by watching out for the latest movements in the industry and staying prepared for any predicted changes.

The recent years saw some major ecommerce trends such as voice search, on-store personalization, chatbot interactions, mobile commerce, API integrations, and many more, and the upcoming years are expected to welcome newer shifts and technologies. Ecommerce companies that hope to stay on top should watch out for approaching trends and prepare accordingly. 

List of top 10 ecommerce trends that will continue in 2021

1. Mobile commerce will be hotter than ever 

The importance of m-commerce can’t be stressed enough. With mobile retail driving over 70 percent of all retail sales worldwide in 2020 (source), mobile commerce will be one of the hottest ecommerce trends in 2021 as well. 

Are you wondering how to make your mobile shopping game the best one in the market? Consider these:

• Build progressive web apps (PWAs) for your store
• Develop a mobile app along with the website for your marketplace
• Offer a seamless shopping experience through omni channel selling

If you are looking for an ecommerce solutions provider to help you with these functions, StoreHippo is the right answer for you. With StoreHippo, you can take care of all these aspects with the diverse features available on the platform and emerge as a winner at mobile commerce. 

Also, did we mention that StoreHippo lets you create mobile apps for free?

2. Greater focus on user experience

"Customer is the king” is the approach followed by the most successful businesses across the world. After all, satisfied customers are what take a business to the top. The ecommerce industry recognizes this and thus focuses a lot on optimizing user experience. This is one of the ecommerce trends that will be carried well to 2021.

The ecommerce platform of StoreHippo is easy for the users to navigate and use. Moreover, it offers a range of features that will make the shopping process easier for users. It offers features to enhance the user experience further such as wishlists, simplified checkout process, omnichannel presence, high performance, elaborate product descriptions, and so on.

3. Hyperlocal ecommerce will make business faster

With more and more businesses stepping into ecommerce, hyperlocal retail is becoming the new big thing. Faster delivery, lower costs, and meeting of local/specific demands are the major ecommerce trends that make hyperlocal ecommerce such a hit!

With StoreHippo, you can build an ecommerce store for your hyperlocal business in no time. You can utilize features such as automatic geolocation detection, location-based stores, etc.

4. Brands will adopt direct to consumer (D2C) selling 

Who needs middlemen when they can do the job directly? Direct to consumer selling, or D2C selling, has gained a lot of prevalence as ecommerce platforms have made it possible for brands to sell directly to consumers. This is one of the upcoming ecommerce trends of 2021.

Stay prepared for it as you step into the new year. Build an online store for your business with StoreHippo and reach your customers directly. 

5. Customers from tier 3, 4 towns will go for more online shopping

The COVID pandemic has catalyzed the penetration of ecommerce in tier 3 and 4 cities. What started off as delivery of essential goods at the doorstep has taken form into a preferred mode of shopping for consumers all across the country, including smaller cities. As people will get more comfortable shopping online, 2021 will see customers from tier 3 and 4 cities taking part in ecommerce. 

6. Personalization will gravitate towards me-tailing 

Today, personalization is not only an advantage but a necessary offering for companies to succeed in the ecom biz. In the coming years, personalization will become more than just saving addresses and making recommendations. Headless commerce will allow brands to easily customize their storefronts to offer an extremely personalized user experience, without having to make changes to the backend.

Businesses will be expected to have an omnichannel presence, which will be fuelled by me-tailing. Me-tailing will become a big trend as brands will allow customers to create their own products by gathering real-time information from touchpoints on the marketplace website, mobile apps, social media channels, and in-store channels. 

StoreHippo’s headless commerce solutions allow you to avail numerous benefits such as easy customization, better customer engagement, seamless integrations, omnichannel selling and many more.

7. New digital payment channels and wallets will gain prominence

More and more payment channels will come up to accommodate increasing customer demand. Mobile wallets will gain prominence as people will become more digitally savvy. With the emergence of a number of payment platforms, digital payments will be one of the popular ecommerce trends.

By building a store with StoreHippo, you can offer multiple easy payment options for all your customers as this platform allows integration of a wide number of payment gateways and methods. 

8. Faster delivery will be more in demand

As more and more businesses will go online, customers will have a bigger choice for ecommerce stores. This will increase the competition among brands and customer expectations will rise. ‘The survival of the fastest’ will become the new law of ecommerce. 

StoreHippo is there to help you with your delivery and shipping needs. It has its own shipping engine ShipKaro that offers automatic and discounted shipping. Using this, you can partner with the top logistics providers and avail fast deliveries to locations across India and abroad.

9. User generated content 

If there’s one ecommerce marketplace in India that utilizes user generated content well, it is Amazon. From customer reviews and ratings to FAQs, Amazon allows users to create genuine content for the website. Use of user generated content in the marketplace will be among the hottest ecommerce trends in 2021. Brands can leverage this to build brand awareness and credibility among the internet buyers. 

You can do the same by setting up a marketplace with StoreHippo. This ecommerce platform gives you the option to include customer reviews and ratings for different products. Moreover, it allows you to add a customer review feature to your website where different customers can engage with each other, which might significantly help in word of mouth marketing.

10. Social media marketing

Marketing is the other half of any business. With most of the target audience being available on social media these days, social media marketing will become one of the strongest ecommerce trends in 2021. To carry out this form of marketing, ecommerce platforms that allow easy social integrations will be the most preferred choice among brands. 

StoreHippo is one such platform that comes with a host of marketing solutions for its customers such as Facebook Conversion Pixel to help them with social media marketing. 

Besides that, it offers a wide range of inbuilt marketing solutions such as discounts, dynamic marketing pages, SEO tools, chat support, dynamic forms and much more to enable powerful marketing of the store. Other than that, you can run automated email marketing campaigns using Mailchimp and Sendgrid and reach a large customer base in a short amount of time.

Final words

Ecommerce is getting more structured by the day. Newer ecommerce trends and techniques are coming up every day, defining new ways how the industry functions. For ecommerce businesses to succeed, it is important to stay updated with the latest industry trends and stay ahead of any advances. A sure-shot way to do so is to partner with a top ecommerce platform such as StoreHippo that allows you to stay updated about the latest developments and make strategies accordingly. Take a free trial now.