What is the impact of Mobility Empowered Services?

Mobility empowered services have helped organisations in managing customer expectations, services and in carrying out real time surveys to attain business objectives. Let us examine the role of mobility empowered services.

The impending mobile feature in enterprises has emerged on the mainstream across every industry vertical. Mobile sites and WAP applications have transformed the modes on which enterprises operate. Mobility of employees and processes has added many new features to workplaces. From being a mere addition in IT infrastructure in its initial stages, mobile devices now play the catalytic role in transforming enterprise operations. The prime area of impact being operating models, the alteration is dramatic in some industries bringing in massive process optimization and better Return on Investments.

Industries such as Supply Chain Management and Logistics have been greatly favored by mobility empowered services. Apart from process improvement, movement of goods, analysis of delivery routes and so on has led to extensive improvement of services and accuracy in tracking. Mobility services have created new avenues for even government services and public amenities. A good example is Singapore, where residents are allowed to submit images of any place or public utilities that need to be improved or worked on by the government using applications installed in their mobile devices. The market of enterprise mobility is dispersed variably across regions of world. Some countries in Asia such as Japan and Singapore have matured in the field. Others are still on the way to utilize them adequately.

Mobility aids BI

Enterprises implement mobility features with comprehensive insight to their business, creating an environment that encourages the features of profitability and a holistic approach to transform operation processes. Business processes have become employee oriented so that they are comfortable to work with the new models and are ready to undertake necessary risks when the need arises. Emphases are now at innovative ideas and creativity to handle a process in a more effective way. To render more effect through mobility services, enterprises have modified their existing processes to explore better avenues for efficiency and productivity. The new dynamism of business flexibility is unified with change in operational processes for better outcomes.

Mobility empowered services provide competitive advantages to organizations. It is now possible to develop comprehensive business strategies with several prospectives taken into account. Since, mobility has made operations flexible, facets such as customer expectations, services and real time surveys can be employed to attain business objectives. Agility of service and processing is one of the greatest advantages of enterprise mobility. Business strategies customized according to localized needs of the market became easier to implement in this new trend of technology. Swift action and lower time lags in operation has led organizations to identify and manage risks in an intuitive way. The new technological trait has been providing ample opportunity to enterprises to bring out many unique factors for process improvement.

The benefits of mobility services can be classified into two heads. One that reduces the investment of resources for process improvement and other that enhances productivity. Technology such as Business to Employee (B2E) mobility is massively impactful in reducing investment on employee management. BYOD (Bring your own device) has emerged to become one of the most advantageous applications of mobile devices. As employees can now work from their own devices being anywhere: at home, at a travel resort or at office. Thus, an impetus has been infused in the productivity levels. A study revealed that 38% of CIOs have indexed improvement in productivity to be a reason for investment in mobile technology. Mobility enhances communication and knowledge transfer which in turn boost productivity bringing several facets of operational advantages and hence profitability. Employees have better access to information and thereby can process a task without any delay.

Mobility a precursor to efficient customer services

An additional advantage of mobile devices is employee satisfaction. This is an important factor to back up productivity. This is also helpful in employee retention and save extra investment of time and resource. Internal processes such as quick access to reports and files, booking a travel arrangement, raising a ticket or updating a document have become swift and mobile. Mobility empowered services facilitates automation of process and enables instant operation on streamlined processes. This is a significant addition to improve operational efficiency. Mobility empowered services empowers extensive customer services and interaction. These amenities help service persons to handle queries and respond effectively. Apart from saving cost, this increases the brand value and market reputation of a business.

Implementation of mobility-empowered services relates business operations to efficient customer services. This increases sales and service volumes. For example, it is easier to sell products through online mobile apps, as the features and presentation of products could be made so intriguing that customers would hardy resist buying two items instead of one.This is a huge benefit from business point of view. Further, mobile features are such that they provide easier access both ways, customers to the business and business to customers. While a mobile app is being installed in a customer’s device, it is comparable to having the whole shop in his pocket. These aspects become essential game changers for any business with implementation of mobility-enabled services.

The article by Rajiv Kumar, CEO  & Founder of StoreHippo was published in the print edition of  PC Quest Magazine.