What is a B2B Sales App?
A B2B Sales App is an enterprise software application designed to enable and streamline the buying and selling processes between businesses. Unlike B2C (Business-to-Consumer) apps, which are built for individual buyers, B2B Sales Apps enable an enterprise business to sell products or services to other businesses.
B2B business apps digitize an enterprise wholesale business’ day-to-day operations and sales channels. Mobile apps for B2B typically have a variety of features to digitize sales and negotiations, order processing, inventory management, payments and logistics management.
Using a B2B app enterprise brands can take their complete business mobile for their buyers as well as their internal admin teams, marketplace vendors/distributors and delivery agents. When enterprises build their B2B Sales App, they can also integrate their preferred software and service providers ( ERP, marketing, accounting, logistics partners etc) to create a tailored ecommerce ecosystem for their brand.
B2B Sales Apps also standardize the processes across teams thus ensuring seamless data flow and operational efficiency. With an advanced app for their business, B2B enterprises can solidify their brand presence and reach new markets and buyers easily.
Why should enterprise businesses develop their B2B Sales App?
Overall, building a B2B sales app is a worthwhile endeavour for enterprises as it opens up a new sales channel, enhances productivity, improves customer interactions, and drives sales growth by leveraging the m-commerce channel.
Enterprise businesses should build their B2B sales app for several compelling reasons:
- Multi-Channel Brand Presence: With their marketplace website as well as app B2B enterprises can have a multi-channel presence to engage and convert buyers better.
- Boosts Sales: B2B sales apps are known to boost sales by acting as a virtual shop in each customer’s phone. With buyers preferring the simplicity and convenience of buying on apps, having one positions enterprises for better sales.
- Makes Sales Cycles Shorter: B2B Apps come with inherent features like wishlist, push notifications, RFQ etc making it easier to cut short few rounds of negotiations thus shortening the overall sales cycle.
- Offers Better Customer Engagement: Mobile is where customers are. Building your own B2B marketplace app enables your brand to offer the convenience of shopping on the go and boosts engagement significantly.
- Streamlined Business Management: Building apps for wholesale business also leads to having a centralized business control that further modernizes and automates business at multiple levels thus introducing efficiency.
- Better Inventory Management: With all the inventory of enterprise manufacturing brands or distributors visible in the central dashboard and easy tools to update inventory in real time, B2B inventory management becomes much smoother and streamlined.
- Rich Data Insights: B2B business apps collect a lot of data based insights to help enterprises make strategic business decisions for business growth.
- Better Marketing ROI: Apps help in personalized buyer targeting using the data collected from wishlists, abandoned carts, browsing patterns and more. This helps enterprises in getting better marketing ROI.
B2B mobile app development can help a brand scale new heights of success. However, to get their tailored app they need an advanced enterprise B2B ecommerce platform like StoreHippo that not only builds B2B online stores and marketplaces but also builds B2B sales app at no additional cost. With StoreHippo’s built-in mobile apps builder, B2B companies can launch their app in no time.
What is the best way to develop B2B Sales Apps quickly?
B2B mobile app development can take significant time and budget. To build an advanced and feature-rich app brands should look for the following features and expertise in the service provider or platform they choose for their app development:
- Deep understanding of the B2B ecommerce domain and extensive B2B features to make an advanced B2B Sales App.
- Low-code platform that does not require a prolonged development time and ensures quick go-to-market
- Easy updates and upgrades to suit the changing market and buyer demands
- Flexibility to implement unique customized flows and add or update design themes quickly
- Expertise in building apps for B2B brands with multiple vendors/distributors, sub-stores, languages etc.
- Seamless integrations with existing and new software solutions and service providers
- Robust multi-level security that ensures data encryption, authentication and audit logs are in place to check any security breaches.
- Support PWAs that can work even in areas with slow internet connectivity or no internet
StoreHippo ensures quick B2B mobile app development for enterprises with its built in mobile apps builder that can easily build Android and iOS B2B marketplace apps. All websites powered by StoreHippo can be turned into a PWA in no time and can work offline or on slow internet connections. StoreHippo can also build mobile apps for different sub-stores a large enterprises located in different countries or cities. Also, StoreHippo offers built-in B2B business apps for the vendors and admin of a B2B company. Vendors can also manage their delivery boys using the delivery boy app.
What makes StoreHippo the first choice for companies planning to develop their B2B Sales App and Website?
StoreHippo is a scalable and flexible B2B ecommerce solution provider that comes with built-in features for quick B2B mobile app development. StoreHippo uses its decoupled headless platform to add new touchpoints easily using the same backend logic and APIs. StoreHippo’s MACH ( Microservices, API-first, Cloud-native, Headless) gives B2B companies the creative freedom and customization capabilities needed to build agile solutions for dynamic market changes.
StoreHippo also supports a variety of business models like B2C, D2C, B2B2C, hyperlocal commerce, international ecommerce and more thus enabling enterprises to diversify to other models or build a hybrid B2B eCommerce model for their brand.
Enterprises can use StoreHippo’s multi-store solutions to build multiple sub-stores based on location, product lines, buyer segments etc. Each of these stores can also have their unique B2B sales app customized in terms of currency, languages, vendors etc. The low-code StoreHippo platform does not need additional coding or budget to build these apps.
StoreHippo’s B2B sales app comes with a host of features like RFQ, MOQ, store wallet, bulk invoice generation etc. to make B2B processes faster. Wholesale companies can leverage the built-in features for bulk order processing, shipping etc to speed up their routine tasks.
StoreHippo also has built-in marketing features, a discount engine, blog engine, tax engine etc. which further help in marketing and compliance making it easy for B2b companies to run the business smoothly.
StoreHippo also comes with 300+ enterprise-grade features, 120+ integrations, 60+ pre-integrated payment gateway and 30+ pre-integrated logistics providers to make it easy for B2B companies to build, run and grow their business. With API-based integrations, brands can easily integrate their chosen software to their B2B business app.
Ready to launch your B2B sales app? Explore StoreHippo’s online store and B2B mobile app development solutions by starting your 14-day free trial right away.
